Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Santosh Jagtap

Founder, CEO
Bengaluru

Summary

Executive level Business Manager & entrepreneur with experience in running a startup & emerging companies. Strong Sales, Marketing, Operations, Retail & Distribution expertise.

Overview

24
24
years of professional experience
6
6
years of post-secondary education

Work History

Founder - CEO

Quirqstation
Bangalore
07.2016 - Current
  • Conceptualized & built India's first omni channel marketplace for creative entrepreneurs with retail presence of 3 stores & online marketplace built from scratch with native mobile app.
  • Received recognition in media like ET Now, Yourstory, LBB etc for creating a sustainable ecosystem for creators or makers. he startup was appreciated & won few awards like "Leaders of tomorrow" by ET Now, Amrita TBI pitchfest, Unicorn battle etc.
  • Led the team of 21 people to serve around 35K customers by selling more than 80K products with a total revenue of about 4 Cr.
  • Raised an angel round of funding for $ 300K.
  • Set up & headed the Marketing Team at Quirq, developed, implemented & managed digital marketing campaigns.
  • Designed & built Quirqstation's brand strategy.
  • Planned & executed all SEO/SEM, database marketing, email, social media & display advertising campaigns.
  • Onboarded a marketing agency, collaborated with internal team & the agency to identify the trends & insights to optimize the spends.
  • Developed brand Quirqstation through various marketing campaigns

Head - Marketing

ShopX
Bangalore
01.2016 - 07.2016
  • Responsible for brand strategy and marketing , created 360 degree go to market plan for ShopX.
  • Awarded for 112% growth of planned GMV for Q1 by strategizing with all departments & founders .
  • Carried out market research and accordingly expanded the brand out reach through engaging & result oriented campaigns.
  • Developed short & long term budgets for marketing spends for achieving the financial goals, monitoring progress & assuring adherence.
  • Planned media coverage for brand awareness in launched towns and received good coverage in local newspapers like "Kannada Prabha" & "Prajavani" Karnataka & "Dinakaran" in Tamil Nadu.
  • Executed online digital app distribution through vendors & offline app distribution through more than 40,000 retail outlets.
  • Designed and executed trade schemes for distributors & retailers and organized "Rewards & Recognition" on monthly basis.
  • Launched almost 30 new towns a week & new products categories through various marketing activities in ATL. BTL & brand promotion.

Regional Marketing Manager

Samsung Electronics Pvt Ltd
Bangalore
08.2012 - 01.2016
  • Headed marketing communication team for brand promotion & retail marketing of handset division for Karnataka Region.
  • Appreciated for analyzing variances between projected & actual costs and implementing through corrective which saved 21% marketing budget for FY 15.
  • Launched new products across Karnataka and executed various marketing campaigns by using ATL / BTL / Digital Media to maximize the sales.
  • Karnataka was awarded for the most creative brand campaigns for new product launches.
  • Made sure all communications are aligned to Samsung brand ethos.
  • Provided continuous marketing brief to the creative agency to obtain proposition on product & consumer promotion.
  • Designed and rolled out demand generation campaigns, Collateral, Messages, Radio Print & Marketing Activation to further drive product sales

Head - Marketing Communication ( West & South Hub)

Bharati Airtel Ltd.
Mumbai
09.2009 - 08.2012
  • Spearheaded gamut of functions pertaining to Marcom for Airtel Broadband for West Hub ( 2009 to 2011) & for South Hub (2011 to 2012)
  • Responsible for devising communication strategy throughout the customer life cycle through various channels.
  • Liaised with cross-functional departments like Finance, Operations, Service Delivery & Legal for operational support.
  • Developed innovative merchandising strategies to differentiate brand Airtel from the competition and to increase the brand awareness.
  • Supported sales team through various marketing interventions to generate leads.
  • Qualified for "Achievers Club" for most gross ads of broadband as at national level.

Head - Corporate Sales

Bharati Airtel Ltd.
New Delhi
05.2007 - 09.2009
  • Managed postpaid business along with value added services like Blackberry, Data Cards, etc. for Delhi Circle.
  • Lead Indirect Team of 4 Zonal Managers & 15 Territory Sales Managers along with 33 Channel Partners.
  • Responsible for (DST) or Direct Sales Team of 2 Zonal Managers with 90 Field Sales Executives.
  • Administered entire customer life cycle (acquisition to retention) of Corporate Sales base for Delhi Circle.
  • Entire team was qualified for "RACE TO BALI" for over achieving the AOP for FY - 09.

Zonal Sales Manager

Bharati Airtel Ltd.
New Delhi
06.2005 - 04.2007
  • Led a team of 2 Channel Executives, 2 Customer Relationship Executives (CREs), 7 DSAs (Direct Sales Associates) & 5 CSAs (Corporate Sales Associates).
  • Managed Handled sales of telecom solutions like Blackberry, Data Cards, FCTs (Fixed Cellular Terminals), Airtel Mega along with postpaid mobile sales.
  • Liaised with cross-functional departments like Risk management, Collections, Service Delivery & Legal for operational support

New Business Development Manager

Bharati Airtel Ltd.
New Delhi
05.2004 - 05.2005
  • Led the pre-launch project work of PCO business in Delhi circle.
  • Administered pre sales activities like marketing survey, projections & channel appointment for PCO business.
  • Extended after sales service & operational support to all sales teams with help of research in Motion & Wipro.
  • Ensured brand visibility of Blackberry in Airtel showrooms & retail outlets along with marketing communication

Territory Manager

Tata Teleservices
New Delhi
12.2001 - 05.2004
  • Managed Pay Telephony Business through Distributors for South & West Delhi.
  • Led the team of 3 Distributors & 24 Field Sales executives to increase the penetration of the brand in the given territory.
  • Increased revenue by trade engagement & customer service delivery.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Developed brand expansion initiatives, including sales, marketing, advertising campaign and P&L commitments.

Sr. Sales Officer

Godrej
New Delhi
06.2000 - 12.2001
  • Managed key accounts like Ministry of Communication, Ministry of Health, Ministry of Urban Development, Ministry of Water, Ministry of Power, Ministry of Labor, etc.
  • Offered documentation solutions by meeting the top management or decisions making units.
  • Built relationships with the key people at different levels within the same account for exploring more business potential from them.
  • Prepared sales presentations for the key accounts showing success and credibility of Godrej products.

Education

MBA - Marketing

IMT Ghaziabad
New Delhi, DL
06.2005 - 04.2008

Bachelor of Science - Chemistry

Elphinstone College
Mumbai
06.1997 - 04.2000

Skills

    Entrepreneurship

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Affiliations

  • Incubation cell (NSRCEL) at IIMB
  • Founders Club Bangalore
  • Toastmasters Club Bangalore

Timeline

Founder - CEO

Quirqstation
07.2016 - Current

Head - Marketing

ShopX
01.2016 - 07.2016

Regional Marketing Manager

Samsung Electronics Pvt Ltd
08.2012 - 01.2016

Head - Marketing Communication ( West & South Hub)

Bharati Airtel Ltd.
09.2009 - 08.2012

Head - Corporate Sales

Bharati Airtel Ltd.
05.2007 - 09.2009

Zonal Sales Manager

Bharati Airtel Ltd.
06.2005 - 04.2007

MBA - Marketing

IMT Ghaziabad
06.2005 - 04.2008

New Business Development Manager

Bharati Airtel Ltd.
05.2004 - 05.2005

Territory Manager

Tata Teleservices
12.2001 - 05.2004

Sr. Sales Officer

Godrej
06.2000 - 12.2001

Bachelor of Science - Chemistry

Elphinstone College
06.1997 - 04.2000

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Santosh JagtapFounder, CEO