SANTPAL KASHYAP
Ghaziabad
Summary
Sales leader with a proven record at Varun Beverages Limited, increasing market share from 26% to 55%. Skilled in strategic planning and financial analysis, with a focus on team mentoring and operational optimization. Internationally recognized for exceptional sales achievements in fast-paced environments.
Overview
29
29
years of professional experience
Work History
MUGM (Sr. VP Sales)
Varun Beverages Limited
Guwahati
08.2022 - Current
- Drove strategic initiatives to improve operational efficiency within beverage production lines.
- Oversaw financial planning and budgeting processes, fostering business growth and sustainability.
- Collaborated with supply chain partners to optimize distribution channels and minimize costs.
- Mentored senior leadership team on effective decision-making and strategic planning methods.
- Analyzed market trends to uncover opportunities for product expansion and innovation.
- Established key performance indicators to assess operational success and promote improvements.
- Conducted regular business operations reviews, identifying improvement areas and proposing actionable solutions.
Head of Sales
Varun Beverages Limited
Guwahati
08.2011 - 07.2022
- Achieved significant sales growth, increasing market share from 26% to 55% over 11 years.
- Drove tertiary sales through KPI tracking and automation in three major towns of Northeast India.
- Managed relationships with key clients to enhance loyalty and secure repeat business.
- Led a team of seven Area Managers, one Marketing Manager, and one BDM to meet sales targets.
- Presented quarterly sales forecasts and performance reports to executive management.
- Engaged in direct selling activities to close large deals and boost team morale.
- Drove cooler KPIs by optimizing performance within the sales team.
- Earned two prestigious international awards in the USA for outstanding sales achievements.
Market Development Manager
Varun Beverages Limited
Guwahati
03.2008 - 07.2011
Area Development Co-Ordinator
Varun Beverages Limited
Noida
01.2007 - 02.2008
Market Development Co-ordinator
Varun Beverages Limited
01.2004 - 12.2007
Sr. Customer Executive
Varun Beverages Limited
Ghaziabad
11.1998 - 12.2004
Sales Executive
Alpine Excursions Limited
Noida
11.1996 - 10.1998
Education
Honors Diploma - Sales & Marketing Management
National Institute of Sales
Ghaziabad01.1998
B.Sc. - Maths
MMH College
Ghaziabad01.1996
First Step course -
Brilliant Computer Center
Ghaziabad01.1996
Skills
- Strategic planning
- Financial analysis
- Market analysis
- Sales forecasting
- Budget management
- Team leadership
- Leadership mentoring
- Operational management
- Business administration
- Digital transformation
Languages
- Hindi
- English
Professional Overview
A dynamic professional more than 28 years’ rich experience in Sales, Business Development, Distribution, Marketing, Product Promotion. A keen planner with proven abilities in devising strategies to augment business, streamline distribution networks, promote products for business excellence. Verifiable year on year success in achieving revenue and business growth objectives in highly competitive environments. Highly successful in building relations with upper-level decision makers; seizing control of critical problem areas and delivering on client commitments. Excellent interpersonal, communication and organizational skills with proven abilities leading motivated teams towards achieving organizational goals.
Personal Information
- Father's Name: Late Ramanand
- Date of Birth: 09/05/76
Timeline
MUGM (Sr. VP Sales)
Varun Beverages Limited
08.2022 - Current
Head of Sales
Varun Beverages Limited
08.2011 - 07.2022
Market Development Manager
Varun Beverages Limited
03.2008 - 07.2011
Area Development Co-Ordinator
Varun Beverages Limited
01.2007 - 02.2008
Market Development Co-ordinator
Varun Beverages Limited
01.2004 - 12.2007
Sr. Customer Executive
Varun Beverages Limited
11.1998 - 12.2004
Sales Executive
Alpine Excursions Limited
11.1996 - 10.1998
Honors Diploma - Sales & Marketing Management
National Institute of Sales
B.Sc. - Maths
MMH College
First Step course -
Brilliant Computer Center
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