SANTU SADHUKHAN
New Delhi
Summary
Agile, result-oriented marketer with 12 years of management experience specializing in providing integrated business & marketing solutions to diverse clients. Completed Executive Program Healthcare Management from IIM-Cal. Proficient at analyzing market trends and formulating selling strategies. Excellent communication and persuasive interpersonal skills.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Deputy Manager-Sales and Marketing
Max Hospital- Devki Devi Foundation
Delhi
08.2023 - Current
- Managing Team for Max Extended Care Program, Max Associated Consultant Network
- Developed network of specialized outpatient services throughout North Indian territories.
- Organizing healthcare event, like Continuing Medical Education and round table meeting.
- Building relationships with medical professionals and maintaining their skills and knowledge with the latest medical advancements.
- Collaborated Small Hospital, Nursing Homes for different training programs like on Bio-medical waste, Fire Safety, BLS, ACLS, and CPR Training Programs.
- Assessed industry performance through comprehensive opinion surveys and competitive analysis across Northern Indian healthcare facilities
- Managed cross-department initiatives to maintain consistent workflow
- Formulated plans for streamlining business processes according to changing market trends.
Asst. Manager – Sales and Marketing
Fortis Hospitals
Delhi
08.2018 - 05.2023
- Overseeing domestic business operations for multi-specialty hospital
- Assisted in the development of operational strategies to ensure efficient and productive operations.
- Collaborated small set up Hospital, nursing homes, diagnostic center and dialysis center
- Launched outstation OPD program for key specialties in Agra and Bareilly
- Streamlined core specialty participation in VC and MG efforts
- Coordinated CME, RTM, KYD, health camps and educational talks within RWA societies and corporate settings.
- Cultivating relationships with referral Doctors and HCFs
- Developed and implemented seasonal marketing plans
- Neighborhood Formed & Implemented into Market through branding
- Maintained up-to-date knowledge of company products and services.
- Facilitated interdepartmental communication by attending meetings or providing updates.
- Evaluated business metrics to predict future outcomes
Asst. Manager-Sales and Marketing
Kailash Hospital
Noida
01.2017 - 08.2018
- Implemented strategic advertising plans to enhance market presence
- Building relationships by providing prompt & courteous service to Corporate
- Partnered with Motherson, Samsung, and Vivo for various projects.
- Performed comprehensive market analysis on corporate-organized events and camps
- Unearthed potential growth avenues
- Maintained up-to-date knowledge of company products and services.
- Communicated regularly with customers to gain insights into their needs.
- Analyzed sales data to identify trends and adjust strategies accordingly.
Asst Manager-Sales and Marketing
Moolchand Hospitals
South Delhi
04.2014 - 01.2017
- Responsible for driving a Hospital business
- Building Relationship with Trade Doctors, MTC, HCF and VC Doctors
- To do activities for increasing Patient footfall
- Hospital as Health Camp, Health Talk, CME & RWA Engagement program
- On boarding - VC /MTC/HCF
- Outskirts OPD for Core Specialty –Cardiology/Ortho/ Urology/Onco/GI & Bariatric Surgery
Executive –Sales and Marketing
Metro Hospital
Delhi
12.2012 - 05.2014
- Responsible for driving patient footfall and Business of Hospital
- Building Relationship with Trade Doctors, MTC, HCF
- Strategies Initiated strategic tie ups with small set Hospitals
- To do activities for increasing Patient footfall in Hospital as Health Camp, Health Talk, CME & RWA engagement program
Education
BHM -
Bachelor Hospital Management
Kolkata, W.B, India01.2009
Executive Programme in Healthcare Management -
IIM Calcutta
MBA & PGDBM - Marketing & Finance specialties
NDIM
Skills
- Business Process Improvement
- Strategic Lead Development
- Strategy Development and Deployment
- Market Analysis Expertise
- Financial Performance Management
- Strategic Institutional Partnerships
- Strategic Deal-Making Skills
- Digital Sales Optimization
- Educational and Propaganda Marketing
- Cost analysis and savings
- Decision-making capabilities
- Sales strategics
- Strong delegating abilities
- Sound skills in sales
- Marketing tactics
Certification
- Disha Eye Hospital (West Bengal, Barrackpore)
- N.G Nursing Home (West Bengal, Kolkata)
- Apollo Gleneagles Hospital (West Bengal, Kolkata)
Disclaimer
I hereby declare that all the information as above made is true to best of my knowledge.
Awards
- Employee of the Year (2016) in Moolchand Hospital
- Champion of Champions 21-22 in Fortis Healthcare Ltd.
Timeline
Deputy Manager-Sales and Marketing
Max Hospital- Devki Devi Foundation
08.2023 - Current
Asst. Manager – Sales and Marketing
Fortis Hospitals
08.2018 - 05.2023
Asst. Manager-Sales and Marketing
Kailash Hospital
01.2017 - 08.2018
Asst Manager-Sales and Marketing
Moolchand Hospitals
04.2014 - 01.2017
Executive –Sales and Marketing
Metro Hospital
12.2012 - 05.2014
BHM -
Bachelor Hospital Management
Executive Programme in Healthcare Management -
IIM Calcutta
MBA & PGDBM - Marketing & Finance specialties
NDIM
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