Summary
Overview
Work History
Education
Skills
Software
Accomplishments
Additional Information
Value Additions To My Organization.
Timeline
Generic
Sanu George

Sanu George

Sales Head
Ernakulam

Summary

As a Sales head in the automotive industry, I have exceeded customer acquisition and revenue targets throughout my 17-year career by implementing effective sales processes. I enhance sales team performance through strategic recruiting, coaching, and performance monitoring. Skilled in inventory management for new vehicles, I have a strong background in training and sales processes. I leverage technology to meet sales goals and actively engage customers to foster referrals and repeat business. My expertise in dealership operations enables me to create accurate annual forecasts and budgets.

Overview

18
18
years of professional experience
4
4
years of post-secondary education
4
4
Languages

Work History

Head of Sales

Sree Gokulam Motors & Services Pvt Ltd
Ernakulam
10.2020 - Current
  • Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.
  • Hires, trains and motivates all dealership department managers.
  • Meets with managers individually to develop monthly and annual goals and objectives, and to review actual performance.
  • Holds regularly scheduled managers meetings to ensure that every department is operating efficiently and profitably.
  • Mentored junior sales professionals in advanced selling techniques, resulting in accelerated career progression and enhanced contributions to overall team success.
  • Improved customer retention rates by delivering exceptional after-sales support and fostering long-term relationships with key accounts.
  • Streamlined internal sales processes for increased efficiency, resulting in improved productivity and reduced overhead costs.
  • Developed a high-performing sales team through targeted recruitment, comprehensive training, and ongoing mentorship.
  • Coordinate with Sales Admin for stock availability as per planned sales.
  • Tracking completion of activities including product launches, schemes, discount and market activations plans.
  • Communicate all schemes announced by TML and Dealership to all employees.
  • Participate in daily planning meeting with the team.
  • Meet the customer at the time of delivery and take feedback on the demo process, test drive and overall customer experience.
  • Review targets while keeping in mind early bird and incentive schemes.
  • Generate periodic dashboards to keep a track of sales targets.
  • Act as a point of contact with TSM and AM and RM and escalate any issues if required.
  • Manage funds in order to operate smoothly within given credit limits.
  • Approve all negotiated deals on based on margin guidelines.
  • Resolve all open customer complaints and set up processes to ensure a repeat complaint does not happen.
  • Resolve issues related to vehicle delivery with the delivery team and logistics coordinators.
  • Determine the training requirement of the team and plans the calendar.
  • Conduct performance appraisal.
  • Design reward and recognition program to motivate sales team.
  • Ensure team is trained on SSI factors and implements all initiatives under SSI.
  • Calculate the incentive earning potential of the team and drive them to desired goals.
  • Actively scout for sales talent through networking.
  • Plan the Monthly and weekly sales for the dealership

Digital Sales Manager

MGF Hyundai
Kottayam
04.2019 - 09.2020
  • Analyze the Digital In Bound leads and Ensure the Conversion.
  • Managing the performance of Digital Team across Kerala.
  • Managed a team of sales professionals to exceed monthly digital sales goals and targets.
  • To Make the best strategies to significantly enhance sales and overall performance of all digital Inbound source leads.
  • Created and executed targeted email campaigns for lead generation and conversion, driving significant increases in new customer acquisition.

Assistant Sales Manager

MGF Hyundai
Kottayam
12.2016 - 03.2019
  • Demonstrated exemplary customer service by engaging clients on sales floor.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Trained new associates in successful sales and performance strategies.
  • Assisted sales team with completing customer transactions and managing issues.
  • Generated sales report to help upper management make effective decisions and sales plans.

Team Leader

Popular Motor World Pvt Ltd. (Popular Hyundai)
05.2007 - 11.2016
  • Built strong relationships with customers through positive attitude and attentive response.
  • Conducted training and mentored team members to promote productivity, accuracy, and commitment to friendly service.
  • Established open and professional relationships with team members to achieve quick resolutions for various issues.
  • Mentored and guided employees to foster proper completion of assigned duties.
  • Expanded company customer base and cemented market presence by implementing strategic sales plans.
  • Refined team workflows to better capitalize on individual strengths and maximize market share.

Education

No Degree - BCA (Computer Application) -Course Completed

N S S College (M G University)
Rajakumary
06.2004 - 03.2007

High School Diploma -

Govt Higher Secondary School
Rajakkadu
06.2002 - 03.2004

Skills

Competitive Analysis

Negotiation expertise

CRM Software

Pricing Strategy

Sales Forecasts

Sales coaching

Recruiting

Territory Management

Sales Presentations

Product Knowledge

Sales Operations

Inventory Control

Brand Awareness

Staff Development

Hiring

Sales Funnel Management

Sales Reporting

Market Research

Software

Google Sheets

Microsoft Excel

Microsoft Word

Microsoft Power Point

Accomplishments

  • After 17 successful years in sales, I have been recognized from Senior Sales Manager to do the roles of Head Of Sales, reflecting my dedication to the organization and presenting new opportunities for growth and leadership.
  • My team has consistently been ranked as the top in Kerala for Electric and ICE vehicle sales for several years.
  • We have set the trends in electric vehicle sales in India and significantly influenced the industry with my insights. This achievement is a key milestone in my career. Our contributions have been recognized, emphasizing our role in promoting electric vehicles in the Indian market. I am proud to be part of this transformation in the automotive industry.
  • I developed an innovative tracking system to boost employee productivity and time efficiency, which also Tata Motors has adopted to enhance operations and streamline processes.
  • In 2019, during my tenure at MGF Hyundai, I had the privilege of meeting with the CEO, Mr. Krishna Kumar Sir, who recognized my achievements in digital sales conversions and subsequently appointed me as the Digital Sales Manager for Kerala.
  • In the calendar year 2009, I had the incredible privilege and honor of being acknowledged and celebrated as the Top Performer of the Year at HMIL (Hyundai Motor India Ltd ), specifically within the Kerala Region. This recognition not only highlighted my contributions but also underscored the hard work and dedication I put into my role during that exceptional year.
  • I participated in the Sales Skill Fest by Hyundai Motors India Ltd., and my team proudly secured the second runner-up position in the South Zone.
  • I focus on developing programs that promote professional growth, helping organizations create effective training to maximize employee potential.

Additional Information

I have a genuine passion for conducting training sessions and sharing innovative, creative materials with the entire team to assist everyone in reaching their individual goals. It brings me immense joy to facilitate these learning experiences, as they are designed to empower each team member. Additionally, I find that I am consistently motivated and inspired by the feedback I receive from the team. Their insights and responses not only enhance my approach but also strengthen our collaborative efforts to succeed. Engaging with my colleagues in this way fuels my enthusiasm and commitment to our collective progress.

Value Additions To My Organization.

  • I provided advanced and innovative single or double-page summaries of product increments to my team to improve conversion rates. This will definitely help new team members who lack initial knowledge about the product. It also assists experienced members, as the automotive industry is constantly evolving.
  • Facilitating and conducting various training sessions and workshops for my team.
  • Creating a clear summary of Tata schemes will help employees understand the various schemes provided by Tata Motors, reducing any possible confusion.
  • Developing comprehensive price lists and sharing them appropriately is crucial. I supply these lists in Excel format to team leaders, enabling effective price comparisons and improving access to information for informed pricing strategy decisions.
  • Developed Google Sheets specifically designed for various types of follow-ups, including those for inquiries, booking confirmations, registration processes, and more. These sheets have now been successfully adopted by the group across different areas and departments for better organization and efficiency in managing these essential tasks.

Timeline

Head of Sales

Sree Gokulam Motors & Services Pvt Ltd
10.2020 - Current

Digital Sales Manager

MGF Hyundai
04.2019 - 09.2020

Assistant Sales Manager

MGF Hyundai
12.2016 - 03.2019

Team Leader

Popular Motor World Pvt Ltd. (Popular Hyundai)
05.2007 - 11.2016

No Degree - BCA (Computer Application) -Course Completed

N S S College (M G University)
06.2004 - 03.2007

High School Diploma -

Govt Higher Secondary School
06.2002 - 03.2004
Sanu GeorgeSales Head