Sanvika Aiyyappa
Marketing Delivery Assoc Sr within Consumer & Community Banking
Mumbai,MH
Summary
As a Marketing Delivery Assoc Sr at JP Morgan Chase within Consumer & Community Banking with over 11 years of extensive experience in Digital marketing and ad campaign management and media monitoring, I excel in leading teams and driving performance improvement. I am detail-oriented and adept at not only motivating my team but also ensuring our processes are optimized for efficiency. My expertise lies in effective communication and strategic planning, enabling seamless onboarding, training and operational excellence
Overview
11
11
years of professional experience
Work History
Marketing Delivery Assoc Sr
JP Morgan Chase & Company
09.2024 - Current
- Spearheaded a 14% improvement in internal quality accuracy (from 77.5% to 88.49%) and achieved 100% external quality accuracy for the India team in 2025.
- Elevated India's contribution to global marketing jobs from 27% to 49%, and QC queue share from 30% to 44%, driving operational efficiency and team ownership.
- Designed and implemented a monthly 1:1 performance tracking template, fostering accountability and continuous improvement across team members.
- Successfully managed weekly creative queue targets (30–50 creatives/week) despite limited U.S. resource support, ensuring SLA adherence and stakeholder satisfaction.
- Led stakeholder communications and queue prioritization during leadership absence, maintaining seamless delivery and cross-functional alignment.
- Championed the India team’s involvement in UAT testing, SME onboarding, and CMAT transformation initiatives, enhancing visibility and strategic contribution.
- Mentored junior talent, resulting in a 45%+ improvement in individual quality scores (e.g., one of the low-performing analysts' quality rose from 25.81% to 71% within four months).
- Revamped calibration sessions with structured documentation and best practice sharing, reducing repeat errors, and strengthening the team learning culture.
- Built strong partnerships with EM, RM, and CM teams, leading weekly prioritization meetings, and securing 97% manager effectiveness and 100% employee engagement scores in the EOS survey.
- Hosted high-impact leadership events, including Women’s Day Fireside Chat and CMAT Townhall, reinforcing team culture and organizational visibility.
- Interviewed and onboarded new hires for co-brand roles, preparing them for live job execution by Q1 2026 through structured training and mentorship.
- Actively contributed to transformation conversations, defect flagging, and Marketing Connect enhancements, positioning the team as proactive change agents.
Senior Manager
Annalect
03.2019 - 08.2024
- Capability lead for media monitoring and research analysis business.
- Oversee all operations, paying attention to areas in need of improvement.
- Interact with employees, make recommendations, and ensure all workers are fully capable, understand their duties, and succeed.
- Closely monitor day-to-day operations, identify potential gaps in the process, and try to resolve the same.
- Motivating team members toward organizational or team goals.
- Ascertaining the training requirements of the team to be future-ready and to help in new transitions.
- Effective communication with the team and leadership to minimize business risk. Analyze and work on RCA and Fishbone analysis reports during errors and escalations.
- Assisting the team with all technical queries, issues, and effective queue management.
- Maintaining the quality of work delivered by the team and ensuring every request meets the agreed-upon TAT and SLA.
- Troubleshoot and resolve all internal and external issues associated with ad campaigns.
- Collaborate on the weekly, monthly, quarterly, and annual performance and utilization reports, as well as the monthly business reviews.
- Onboarded four digital activation teams, one U.S.-based ad operations team, another global ad operations business, and another media monitoring team to Annalect India.
- Training freshers on the basics of display advertising, Google Ads, and CM 360.
Campaign Manager
Theorem India Pvt. Ltd.
12.2014 - 02.2019
- Manage and deliver the programmatic campaigns end-to-end (including trafficking) through exceptional service and quality of execution, proactively monitoring campaign delivery, and making optimization decisions.
- Validated the optimization decision against each KPI (CPM, CTR, CPA, Viewability, and VCR), and was responsible for the end-to-end delivery of the campaign.
- Provide efficient and effective troubleshooting solutions
- Implement, schedule, and deliver advertising campaigns
- Test creative, click-through URLs, impression and click tracking, etc.
- Oversee the proper implementation of ad tags and campaign delivery.
- Generating campaign performance reports according to the requirement
- End-to-end suggestions to improve customer ROI.
- Daily tasks include ad trafficking, monitoring, optimization, and reporting of display campaigns.
- Work on internal (individual utilization, individual efficiency, and accuracy reports; weekly and monthly team utilization reports) and external (pacing and EOC reports) reports.
- Testing of all the ad creatives for compliance with site specifications, as well as functionality.
- Trafficking and implementation of targeting and third-party tracking pixels to support specific requirements of a sale.
- Familiar with Rich Media Tags and tools like DFPP, DCM, OAS, AppNexus, MC, CAT, Freewheel, PulsePoint Ad Manager Portal, and Salesforce.
- Ensure quality and data integrity by enforcing standard policies and procedures, and ensuring financial and regulatory compliance.
Team Coordinator
Theorem India Pvt. Ltd.
08.2017 - 05.2018
- Manage and deliver the programmatic campaigns end-to-end (including trafficking) through exceptional service and quality of execution, proactively monitoring campaign delivery, and making optimization decisions.
- Validate the optimization decision against each KPI (CPM, CTR, CPA, Viewability, and VCR), and be responsible for the end-to-end delivery of the campaign.
- Provide efficient and effective troubleshooting solutions.
- Implement, schedule, and deliver advertising campaigns.
- Test creative, click-through URLs, impression and click tracking, etc.
- Oversee the proper implementation of ad tags and campaign delivery.
- Generating campaign performance reports according to the requirements.
- End-to-end suggestions to improve customer ROI.
- Daily tasks include ad trafficking, monitoring, optimization, and reporting of display campaigns.
- Work on internal (individual utilization, individual efficiency, and accuracy reports; weekly and monthly team utilization reports) and external (pacing and EOC reports) reports.
- Testing of all the ad creatives for compliance with site specifications, as well as functionality.
- Trafficking and implementation of targeting and third-party tracking pixels to support specific requirements of a sale.
- Familiar with Rich Media Tags and tools like DFPP, DCM, OAS, AppNexus, MC, CAT, Freewheel, PulsePoint Ad Manager Portal, and Salesforce.
- Ensure quality and data integrity by enforcing standard policies and procedures, and ensuring financial and regulatory compliance.
Campaign Specialist
Theorem India Pvt. Ltd.
04.2017 - 08.2017
- Manage and deliver the programmatic campaigns end to end (including trafficking) through exceptional service and quality of execution, proactively monitoring campaign delivery and making optimization decisions
- Validate optimization decision against each KPI (CPM, CTR, CPA, Viewability and VCR) and responsible for End-End delivery of the campaign
- Provide efficient and effective troubleshooting solutions
- Implement, schedule, and deliver advertising campaigns
- Test creative, click-through URLs, Impression and click tracking, etc.
- Oversee proper implementation of ad tags and campaign delivery.
- Generating campaign performance reports according to the requirement
- End to End suggestions to improve customer ROI
- Daily tasks include Ad trafficking, monitoring, optimization, and reporting of display campaigns.
- Work on internal (Individual utilization, Individual efficiency, and accuracy reports; Weekly and monthly team utilization reports) and external (Pacing and EOC reports) reports
- Testing of all the ad creatives for compliance of site specifications as well as functionality.
- Trafficking and implementation of targeting and 3rd party tracking pixels to support specific requirements of a sale.
- Familiar with Rich Media Tags and tools like DFPP, DCM, OAS, AppNexus, MC, CAT, Freewheel, Pulse point Ad Manager Portal, Sales force.
- Ensure quality and data integrity by enforcing standard policies and procedures and ensuring financial and regulatory compliance.
Client Service Analyst
Theorem India Pvt. Ltd.
12.2014 - 04.2017
- Manage and deliver the programmatic campaigns end to end (including trafficking) through exceptional service and quality of execution, proactively monitoring campaign delivery and making optimization decisions
- Validate optimization decision against each KPI (CPM, CTR, CPA, Viewability and VCR) and responsible for End-End delivery of the campaign
- Provide efficient and effective troubleshooting solutions
- Implement, schedule, and deliver advertising campaigns
- Test creative, click-through URLs, Impression and click tracking, etc.
- Oversee proper implementation of ad tags and campaign delivery.
- Generating campaign performance reports according to the requirement
- End to End suggestions to improve customer ROI
- Daily tasks include Ad trafficking, monitoring, optimization, and reporting of display campaigns.
- Work on internal (Individual utilization, Individual efficiency, and accuracy reports; Weekly and monthly team utilization reports) and external (Pacing and EOC reports) reports
- Testing of all the ad creatives for compliance of site specifications as well as functionality.
- Trafficking and implementation of targeting and 3rd party tracking pixels to support specific requirements of a sale.
- Familiar with Rich Media Tags and tools like DFPP, DCM, OAS, AppNexus, MC, CAT, Freewheel, Pulse point Ad Manager Portal, Sales force.
- Ensure quality and data integrity by enforcing standard policies and procedures and ensuring financial and regulatory compliance.
Education
Master of Computer Applications - Computers
SMU – Distance Education
Gangtok, India01.2020
B.Sc. - Computer Sc., Electronics
MMK & SDM
Mysore06.2014
Pre-University Education - Mathematics
Christ PU College
Bangalore03.2011
SSLC -
Gulabi Girls’ High School
Bengaluru, India03.2009
Skills
Campaign Management
Interests
Reading books & Magazines, Sudoku, Yoga, Browsing fashion vlogs and blogs
Accomplishments
- Received One in a Million award at JP Morgan Chase in Sept,2025
- Received Team Stellar award at JP Morgan Chase in Sept,2025
- Received Annalectual Leader of the year award at Annalect (Omnicom Media Group) in 2023
- Received Intellectual Excellence - Media Services award at Annalect (Omnicom Media Group) in 2022
- Received Growing Leader of the year award at Annalect (Omnicom Media Group) in 2020
- Received CEO Club achievement award at Theorem India Pvt, Ltd. for the review year 2016-17
- Received Extra Miler award at Theorem India Pvt, Ltd. for 2 consecutive years, August 2015 & August 2016
Hobbies
• Reading books & magazines
• Sudoku
• Yoga
• Browsing fashion vlogs and blogs
Timeline
Marketing Delivery Assoc Sr
JP Morgan Chase & Company
09.2024 - Current
Senior Manager
Annalect
03.2019 - 08.2024
Team Coordinator
Theorem India Pvt. Ltd.
08.2017 - 05.2018
Campaign Specialist
Theorem India Pvt. Ltd.
04.2017 - 08.2017
Campaign Manager
Theorem India Pvt. Ltd.
12.2014 - 02.2019
Client Service Analyst
Theorem India Pvt. Ltd.
12.2014 - 04.2017
B.Sc. - Computer Sc., Electronics
MMK & SDM
Master of Computer Applications - Computers
SMU – Distance Education
Pre-University Education - Mathematics
Christ PU College
SSLC -
Gulabi Girls’ High School