Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Sanya Dayal

Faridabad

Summary

Currently serving as a Senior Supply Strategist at an ad tech company.

In this role, I focus on optimizing partnerships with publishers and developing strategies to enhance opportunities to outsource premium inventory to be monetized, identifying new opportunities for growth, negotiating contracts, and managing portfolios of exchanges, publishers, and broadcasters, and nurturing them to the best.

Throughout my career, I have demonstrated a commitment towards driving results and fostering collaborative relationships. I am a passionate team leader and have the capability to wear multiple hats in the organization.

Overview

11
11
years of professional experience

Work History

Senior Supply Strategist

Vdx.tv
Noida
04.2023 - Current

Currently serving as a supply specialist with a dedicated vertical, i.e. Travel. My expertise here revolves around getting premium, endemic inventory and data partners available across the globe to be able to leverage the right user for our branding and performance campaigns.

My current key roles are:

  • Currently serving as a supply specialist with a dedicated vertical, i.e. Travel and help manage a $5M+ yearly revenue program.
  • My expertise revolves around identifying and onboarding premium, endemic inventory, data partners, and audience segments available across the globe to increase the scale and revenue of the brands.
  • Build a premium relationship with exchanges to deliver us audience data in the international market, and grow our yearly revenue by 40%.
  • Maintaining and nurturing relationships with SSPs and exchanges, and creating custom PMP deals for an optimal supply of inventory to drive the best performance across multiple campaigns.
  • Maintaining weekly, monthly, and quarterly data reports for performance analysis for both publishers and exchanges
  • Providing CTV delivery wrap decks to Account Managers to share with brands.
  • Led cross-functional teams in brainstorming sessions to develop innovative solutions.

Specialist- Supply Strategy US

Vdx.tv
Noida
04.2022 - 06.2023

Associate Publisher Manager- Supply Strategy (USA)

Vdx.tv
Noida
09.2019 - 04.2022

Inside Sales Specialist

Rivigo
Gurgaon
12.2018 - 09.2019

As an inside sales specialist at Rivigo, I am pivotal in driving sales success through customer engagement and tailored solution design. By understanding client needs and articulating how Rivigo’s logistics services can meet those needs, the Pre-Sales Consultant helps to build strong client relationships and ensure successful implementations of the company's logistics solutions.

My current key roles were:

  • Develop business leads, establish relationships, and close deals.
  • Understand, update, and maintain contracts, and forecast future income.
  • Document lead information and contacts in organizational databases.
  • Research and target new accounts and leads within organizations.
  • Be an expert in the products, and communicate their value and utility.



Deputy Manager- (Bahrain)

Naukrigulf.com
Noida
04.2018 - 12.2018

As a Business Development Manager at Naukrigulf.com, my role would involve a variety of strategic and operational tasks designed to expand the company’s presence in the Gulf market for online recruitment. Here’s an overview of key responsibilities, strategies, and skills that would typically characterize your position.

My key responsibilities were:

  • Understand the Gulf market, including trends, customer preferences, and competitor analysis, to identify growth opportunities.
  • Formulate and implement strategic business plans aimed at securing clients in the Gulf recruitment market, and meeting sales targets.
  • Develop and nurture relationships with potential clients, including companies, recruitment agencies, and HR managers in Gulf countries.
  • Conduct presentations and meetings with potential clients to showcase Naukrigulf.com’s services, highlighting the platform’s benefits and features.
  • Monitor sales performance and market penetration, providing regular reports to senior management on progress and challenges.
  • Meeting quarterly revenue targets.
  • Heading a team of four executives.
  • Balance the ratio between key accounts and new accounts.

Team Leader

Naukrigulf.com
Noida
05.2017 - 05.2018

Assistant Manager

Naukrigul.com
Noida
09.2016 - 05.2017

Senior Executive International Sales

Naukrigulf.com
Noida
07.2015 - 09.2016

Marketing Intern

Future Group
Bangalore
05.2014 - 07.2014
  • Assist in the creation of signage, circulars, mock-ups, e-mail campaigns, online promotion, etc.
  • Assist in the distribution or delivery of marketing materials.
  • Assist with the fulfillment of marketing offers.
  • Assist with the preparation and delivery of training materials.
  • Seek and analyze competitor marketing and sales materials, both online and offline.
  • Prepare presentations.
  • Consumer Interactions: Gauging Consumer Behaviors.
  • Creating questionnaire

Education

MBA - International Business & Marketing

Amity University
Noida
05-2015

Study Abroad Programme (SAP) - Marketing Innovation

Amity Global Institute
Singapore
02-2014

BBA - General

Manav Rachna International University
Delhi
05-2013

12th CBSE Boards - Commerce

Delhi Public School
Faridabad
03-2010

10th CBSE Boards -

Delhi Public School
Patna
03-2008

Skills

  • Campaign management
  • Inventory management
  • PMP deal creation
  • Relationship management
  • Audience targeting
  • Client communication
  • Data analysis

Accomplishments

  • Champion of Quarter - 2021
  • Maximum PTL new business – 2019
  • Overachiever - 2018 for achieving 140% of my stated target
  • Rockstar Award – 2017
  • Rockstar Award - 2016
  • 1st Quarter Young Achiever - 2015

Timeline

Senior Supply Strategist

Vdx.tv
04.2023 - Current

Specialist- Supply Strategy US

Vdx.tv
04.2022 - 06.2023

Associate Publisher Manager- Supply Strategy (USA)

Vdx.tv
09.2019 - 04.2022

Inside Sales Specialist

Rivigo
12.2018 - 09.2019

Deputy Manager- (Bahrain)

Naukrigulf.com
04.2018 - 12.2018

Team Leader

Naukrigulf.com
05.2017 - 05.2018

Assistant Manager

Naukrigul.com
09.2016 - 05.2017

Senior Executive International Sales

Naukrigulf.com
07.2015 - 09.2016

Marketing Intern

Future Group
05.2014 - 07.2014

MBA - International Business & Marketing

Amity University

Study Abroad Programme (SAP) - Marketing Innovation

Amity Global Institute

BBA - General

Manav Rachna International University

12th CBSE Boards - Commerce

Delhi Public School

10th CBSE Boards -

Delhi Public School
Sanya Dayal