Sanya Dhawan
Summary
Committed job seeker with a history of meeting company needs with consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Category Associate- Cookware and Water Bottles
GlobalBees Brands
Ghitorni
01.2024 - 05.2025
- Managed a diverse portfolio of 450 drinkware SKUs, driving 36% of The Better Home's revenue across major platforms.
- Elevated monthly revenue from ₹20 lakhs to ₹43 lakhs through targeted pricing strategies and marketing initiatives.
- Spearheaded new product development with the goal of adding approximately 30 new SKUs by May 2025.
- Optimized product listings and maintained competitive pricing to protect contribution margins.
- Achieved 60% improvement in customer experience for Copper Bottles while maintaining LQI of 8.8 and above.
- Secured Best Seller Rank (BSR) under 30 for multiple SKUs on Amazon through keyword targeting and influencer marketing.
- Reduced return rates from 35% to 12% by addressing MTRs and VOC feedback proactively.
- Decreased TACoS from 37% to 27% through effective ad campaign management in AMS.
- Helped redesign the brand store of The Better Home on Amazon, which increased brand visits.
- Participated in periodic meetings with management team members to discuss goals and objectives for the Category.
- Resolved customer complaints regarding product issues or discrepancies within the Category.
- Created detailed reports on monthly sales performance within the category.
- Developed strategies for maintaining competitive pricing models within the Category.
- Ensured compliance with company policies, procedures, and safety regulations related to the Category.
Education
BA - Economics
Ramjas College
DelhiHigh School -
Holy Child Sr Sec School
Skills
- Amazon Seller Central and Flipkart Seller Central
- Market analysis
- Pricing strategy
- Inventory optimization
- Sales forecasting
- Creative problem solving
- Category management
- Amazon Marketing Services and Flipkart Advertising
- Helium10 expertise
- Market and keyword research
- A/B testing and optimization
- Budget management
- New product development
- Interdepartmental collaboration
Certification
- MS Excel
- Amazon PPC Course
- Complete Digital Marketing Course - Current
Volunteer Experience
Special education teacher, UDAI
Languages
German
Elementary (A2)
A2
Timeline
Category Associate- Cookware and Water Bottles
GlobalBees Brands
01.2024 - 05.2025
BA - Economics
Ramjas College
High School -
Holy Child Sr Sec School