Sanya Hada
Mumbai
Summary
Developing comprehensive Influencer Marketing strategies for HUL's skincare and hair-care portfolio, which includes brands such as Lakme, Pond's, Novology, Vaseline, Tresemme and Dove. Proficient in crafting impactful content strategies, managing marketing budgets, conducting negotiations and orchestrating on-ground brand events. My experience in all facets of marketing enables me to deliver successful, data-driven campaigns that increase brand awareness and drive engagement. Alongside influencer campaigns, I have also successfully executed non-influencer marketing strategies, reflecting my versatility and broad marketing expertise.
Overview
7
7
years of professional experience
Work History
Marketing Manager
Mindshare Fulcrum
Mumbai
03.2022 - Current
- Develop and execute influencer marketing strategies to enhance brand visibility and engagement.
- Craft compelling content strategies for influencer campaigns.
- Conduct thorough competition analysis to stay ahead in the market.
- Generate detailed campaign reports to assess performance.
- Perform in-depth brand analysis.
- Leverage data analysis to measure campaign success and optimize future marketing efforts.
Revenue Manager - Marketing
STAM Media
Mumbai
02.2021 - 03.2022
- Develop and maintain strong influencer marketing strategies to drive brand growth.
- Drive business development efforts to expand our influencer network and partnerships.
- Manage brand partnerships across India, ensuring successful collaboration and execution.
Assistant Manager - BD
MOCA Technology
Mumbai
06.2020 - 02.2021
- Manage mobile ad inventory for Mi Phones (CPM, CPC, CPI, CPCV).
- Develop brand strategies for inventory placements and solutions.
- Build and maintain brand partnerships in the Mumbai region.
Client Solutions Specialist
FreakOut Technology
Mumbai
09.2018 - 01.2020
- Drive Ad Tech sales focusing on performance marketing.
- Manage mobile/desktop, native, and video inventory (CPC, CPS, CPCV).
- Develop customized strategies for brands.
- Establish and maintain annual agency partnerships.
Account Executive - Content Marketing
Fork Media
Mumbai
01.2017 - 09.2018
- Content marketing and sales efforts.
- Worked with CurlyTales, Hauterfly, Askmen, IGN, and Bollyworm.
- Inventory Type: Articles, Videos, Banners - Digital
Education
Bachelor of Science - Hospitality Administration And Management
Institute of Hotel Management
Ahmedabad05-2016
MGD Girl's School
Jaipur03-2013
Skills
- Digital Marketing
- Marketing Strategy
- Content Marketing
- Digital Planning
- FMCG
- Content Strategy
- Influencer Marketing
- Negotiations
- Microsoft Excel
- Team Management
- Campaign Management
Timeline
Marketing Manager
Mindshare Fulcrum
03.2022 - Current
Revenue Manager - Marketing
STAM Media
02.2021 - 03.2022
Assistant Manager - BD
MOCA Technology
06.2020 - 02.2021
Client Solutions Specialist
FreakOut Technology
09.2018 - 01.2020
Account Executive - Content Marketing
Fork Media
01.2017 - 09.2018
Bachelor of Science - Hospitality Administration And Management
Institute of Hotel Management
MGD Girl's School
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