Sanyam Arora

Roles and Responsibilities:

• Worked on DIY individual customer account opening and video KYC journey right from creating BRD, writing user stories in JIRA, grooming Tech, working on design, creating scenarios & doing UAT testing to finally launch the feature
• Worked with various cross functional teams such as Tech, Marketing, Business Intelligence, Data Analytics, Compliance etc. for the successful launch of the enhanced feature of the product
• Analyzed the relevant data with the BIU team to discover "Why" before proposing the product improvement and development
• Did the funnel tracking after the successful launch of the feature to measure the growth and compare with the situation prior to the introduction of the new feature
• Talked to the customers to understand the reason of dropping off from the journey to understand areas of friction for the customers

Projects Undertaken:

• Video KYC Auto-Connect:
• Decreased the extra CTA friction for the customer to directly connect for the Video KYC post the account opening journey
• Worked on the design of the page with the design team to make the page more interactive and provides useful information to the customer before the start of the Video KYC
• Wrote User stories, groomed to Tech, built scenarios for the UAT environment, did UAT testing and finally launched the feature
• Analyzed the funnel to note the drop off points for the customer even after the launch of the feature and reduced them to increase the funnel
• Video KYC 24x7:
• Launched with the intention to give excellent customer experience by giving customer the freedom to complete the Video KYC at their comfort at any time
• Worked on User Stories in JIRA and groomed to tech team to correctly pass the queue no. and the cohort of the customer as per the rule engine
• Did scenario testing in UAT to check the flow of the customers so that they fall in the right queue as per the Routing engine for the KYC
• Analyzed the funnel after the launch to check the traffic of the customers in the night and the tech failures if any
• Suspected Mule Accounts:
• Considering the rise in the number of mule accounts, did an in depth analysis of the accounts with their location as the parameter
• Worked with BIU team to gather and clean the data. Worked on the refined data to get to the number of accounts being opened at a third location different from their Communication and Aadhar city
• Built a functionality in the DIY journey to show a full page error to the customers fulfilling the above criteria on the "Proceed to open account" CTA as customer's lat-long location data is captured at that CTA

Achievements:

• Increased the final Video KYC funnel conversion from 17% to 35% post the launch of the Auto Connect Feature
• Increased the number of customers connecting on the Video from 22% to 48% after the launch of the Auto Connect feature
• Initially with No customer completing the Video KYC after account opening post 8 PM, the number increased to almost 67% customers landing to complete the Video KYC
• Of the customers opening account post 8 PM, almost 21% customers successfully completed the Video KYC process post the launch of 24x7 Video KYC
• Reduced the percentage of Mule Accounts in the journey by 6% post the launch of showing full page error to the customers wherever the discrepancy has been found related to the customer's data

• Researched thoroughly about the various aspects of Power sector such as financing of projects, Energy Auctions and Spot Markets in European Countries like Spain, Poland and Ireland & Presented the same to the partner of the company
• Did Feasibility Analysis for one of the clients of the Company for investing a sum of € 16 Million in another company
• Prepared training material for various lenders in Uzbekistan related to Credit Appraisal Process in Project Finance
• Developed Tariff structure for a 100 MW Solar PV Financial Model considering all the constraints and the assumptions.

• Worked in a Green Field Project to take it from Commissioning phase to the Mass Production phase in a span of 3 months
• Led a team of 26 members from initial training phase of the product and process to the final Output generating phase for 2 years
• Monitored the Quality of the final product by analyzing and providing the countermeasures of the various defects/issues found
• Responsible for the kaizen projects to be implemented in the department such as insulation on external batteries used to avoid short circuit
• Achievements: Reduced Cycle Time per team member by 58-60 sec by suggesting change in the layout required thus improving their efficiency by 20%
• Ramped up production and Final Quality OK vehicles from 0 to 700 Vehicles per day in a span of 6 months
• Reduced Main shaft and counter shaft gear profile problem to Zero in number by implementing gear profile check poka yoke
• Reduced market complaints related to wheels to Zero by applying proper check points and poka yoke in relevant areas.