Sanyam Thakur
Hyderabad
Summary
Results-driven MarTech expert with extensive experience in the marketing and advertising industry. Demonstrated success in overseeing and executing data-driven marketing technologies and automation solutions. Proficient in digital marketing, web analytics, and data visualization. Adept at leading cross-functional teams and optimizing marketing strategies to drive business growth.
Overview
12
12
years of professional experience
1
1
Certification
Work History
AdTech Lead
ADP Private Ltd
10.2023 - Current
- Spearhead the strategic development and implementation of ADP's adtech initiatives, ensuring robust integration and optimal performance of advertising technologies.
- Monitoring industry trends closely in order to stay up-to-date with the latest developments in marketing technology.
- Implement and integrate data-driven marketing technologies, enhancing the ability to capture and leverage customer data for more effective marketing efforts.
- Administer and manage Salesforce Marketing Cloud (SFMC) platform, ensuring its optimal performance and usability.
- Leveraging SFMC stack for creating personalized user journeys based on the requirements.
- Leading data analytics technical team responsible for website and mobile app implementation.
AdTech Consultant
ADP
03.2022 - 01.2023
- Provided expert consultation on marketing technology solutions, helping stakeholders optimize their digital marketing strategies.
- Conducted in-depth analysis of marketing technology stacks, identifying areas for improvement and recommending solutions.
- Worked on the complete universal Analytics (UA) to Google Analytics 4 (GA4) migration.
- Assisted in the implementation and configuration of marketing technology tools to enhance campaign performance and tracking.
- Trained cross-functional teams on best practices for utilizing marketing technologies effectively.
MarTech Lead
Iprospect
01.2019 - 03.2022
- Built data analytics solution architecture based on the business KPIs starting from data collection from various sources (online and offline) to the data visualization.
- Provided MarTech data integration solutions involving various platforms. Such as Google Ads, DV360, Social Media platforms, Google Analytics, Firebase, CDPs, etc.
- Worked as a Google reseller partner in South East Asia and delivered Google Marketing Platform suite product solutions.
- Worked with the data science team for planning and creating machine learning models for predictive analytics.
Web Analyst
Deloitte
09.2016 - 12.2018
- Conducted comprehensive web analytics for Deloitte, providing insights into user behavior and website performance.
- Implemented and managed web analytics tools (Adobe Analytics), ensuring accurate tracking and reporting of key metrics.
- Developed and presented reports on web traffic, user engagement, and conversion rates to inform business decisions.
- Collaborated with cross-functional teams to optimize website design and content based on analytics insights.
Subject Matter Expert
Accenture
03.2015 - 09.2016
- Mined data from various sources to find out the broken journey and improvement areas which would help in delivering the accurate data-driven insights.
- Delivered Google Analytics 360 solutions, ensuring the team met all metrics and resolved client issues with 100% quality.
- Escalation management by providing support for Google products such as DCM, DV360, Rich-media Studio, GTM and Google Analytics.
- In depth investigation and troubleshooting of the issue raised by the client related to product features, implementation, reporting discrepancy, tagging issues, etc.
Ad Operations Analyst
Genisys Group
09.2012 - 04.2014
- Managed ad operations, including trafficking, optimization, and reporting for digital advertising campaigns.
- Ensured accurate implementation of ad tags and tracking pixels, troubleshooting any issues that arose.
- Analyzed campaign performance data to provide insights and recommendations for optimization.
- Collaborated with clients and internal teams to ensure successful delivery of ad campaigns.
Education
Bachelor of Technology (B.Tech.) - Electrical, Electronics and Communications Engineering
S.P.C.E.T
Mohali, IndiaSenior Secondary - PCM
D.A.V Public School
Kotdwara, IndiaSkills
- Web and app analytics implementation
- Google Analytics and Adobe Analytics
- Cloud technologies
- Google Tag Manager
- Salesforce marketing cloud
- Marketing automation
- Cross-Functional Teamwork
- Experience in leadership
- Team Collaboration
- Adaptability and Flexibility
- Problem-solving abilities
Certification
- Salesforce Marketing Cloud Administrator, Salesforce, 08/01/24, 08/01/25
- Google Analytics Individual Certification, Google
- Google Tag Manager Product Certification, Google
Awards
- Speaker - Dentsu Indonesia, Delivered a webinar across the organization on data analytics concepts and their use cases.
- Speaker - She Loves Data, Delivered a webinar in She Loves Data (a non-profit enterprise) on data analytics and how it is shaping the business landscape.
- Superstar of the Year Award - Accenture, Received the award while working at Google as a Subject Matter Expert for high performance and driving business excellence throughout the year.
Timeline
AdTech Lead
ADP Private Ltd
10.2023 - Current
AdTech Consultant
ADP
03.2022 - 01.2023
MarTech Lead
Iprospect
01.2019 - 03.2022
Web Analyst
Deloitte
09.2016 - 12.2018
Subject Matter Expert
Accenture
03.2015 - 09.2016
Ad Operations Analyst
Genisys Group
09.2012 - 04.2014
Bachelor of Technology (B.Tech.) - Electrical, Electronics and Communications Engineering
S.P.C.E.T
Senior Secondary - PCM
D.A.V Public School
- Salesforce Marketing Cloud Administrator, Salesforce, 08/01/24, 08/01/25
- Google Analytics Individual Certification, Google
- Google Tag Manager Product Certification, Google
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