Summary
Overview
Work History
Education
Skills
Timeline
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Sanyukta Dutta

Gurgaon

Summary

Start-up experience: For leading brands such as Zomato, Blinkit, and Perfios, I have driven end-to-end brand messaging across digital, social, and traditional channels. My work involved crafting impactful campaigns, managing internal and external communications, and ensuring brand consistency to support rapid growth and reputation management. I have worked in nimble, high-pressure environments, making quick decisions and adapting strategies to shifting market conditions. My ability to collaborate cross-functionally, respond to real-time challenges, and pivot messaging has helped these brands maintain competitive advantage and build strong public profiles in the dynamic startup ecosystem.

Overview

21
21
years of professional experience

Work History

Senior Director | India Practice Chair: Consumer and Enterprise Technology

Burson India
Gurgaon
11.2021 - Current
  • Led a team of 40 members to drive consistent growth of two practices, generating annual revenue of USD 2 million+, by leveraging digital communication tools and platforms to enhance internal communications and stakeholder engagement.
  • Retained and expanded existing accounts, generating additional revenue by implementing strategic communication plans and fostering strong client relationships.
  • Collaborated with senior client leaders, including communications and business heads, to establish myself as a trusted advisor in strategic discussions, engaging the client's entire stakeholder audience.

Regional Lead - Corporate and Brand Communications

OPPO
Kuala Lumpur
02.2020 - 08.2021
  • Company Overview: Asia Pacific Hub
  • Established and managed centralized communications from OPPO APAC regional headquarters, aligning 9 countries in South East Asia, enhancing regional coherence and strategic alignment.
  • Advised regional and country spokespersons on media engagement, collaborating with digital and PR agencies for strategic planning, specifically on technology and design narratives, resulting in improved media coverage by 25-30%.
  • Led independent brand campaigns undertaken regionally and globally, increasing brand visibility and engagement by 7-9%.
  • Asia Pacific Hub

Previous Roles

03.2004 - 01.2020
  • Managed Corporate, Consumer, and Technology verticals of leading agencies in India and Malaysia, including BCW Malaysia, Ogilvy Malaysia and India, Weber Shandwick India, and Vaishnavi Corporate Communications, India.
  • Grew and maintained client portfolios, ensuring annual business revenue of USD 400,000+, by developing innovative and impactful communication strategies.
  • Explored business opportunities with existing and new clients in the APAC region, serving key clients such as Huawei, Grab, Shell, Intercontinental Hotels Group, and Confederation of Indian Industries.

Education

Diploma - Communication Management

ICONS
Noida
01.2004

B.Sc. - Economics (Hons.)

Calcutta University
01.2002

All India Senior Secondary School Certificate - Class XII

Air Force Bal Bharati School
Delhi
01.1999

Skills

  • Strategic Communications
  • Story Development
  • Stakeholder Engagement
  • Content Creation
  • Crisis Communication Planning
  • Leadership And Team Management

Timeline

Senior Director | India Practice Chair: Consumer and Enterprise Technology

Burson India
11.2021 - Current

Regional Lead - Corporate and Brand Communications

OPPO
02.2020 - 08.2021

Previous Roles

03.2004 - 01.2020

Diploma - Communication Management

ICONS

B.Sc. - Economics (Hons.)

Calcutta University

All India Senior Secondary School Certificate - Class XII

Air Force Bal Bharati School
Sanyukta Dutta