Start-up experience: For leading brands such as Zomato, Blinkit, and Perfios, I have driven end-to-end brand messaging across digital, social, and traditional channels. My work involved crafting impactful campaigns, managing internal and external communications, and ensuring brand consistency to support rapid growth and reputation management. I have worked in nimble, high-pressure environments, making quick decisions and adapting strategies to shifting market conditions. My ability to collaborate cross-functionally, respond to real-time challenges, and pivot messaging has helped these brands maintain competitive advantage and build strong public profiles in the dynamic startup ecosystem.