Sanyukta Sharma
Gurgaon
Summary
Google Ads Specialist and Account Manager with 5+ years of experience managing APAC and EMEA clients across scaled SMBs and agencies. Proven expertise in creating, optimizing, and scaling Google Ads campaigns to drive measurable business growth, improve ROI, and achieve client objectives across brand building, lead generation, and sales.
Acted as the single point of contact (SPOC) for agencies on behalf of Google, ensuring seamless collaboration, product adoption, and client success.
Recognized as an effective communicator and trusted consultant, consistently delivering value through consultative selling, stakeholder engagement, and digital
transformation initiatives.
Overview
9
9
years of professional experience
2019
2019
years of post-secondary education
1
1
Certification
Work History
Senior Account Manager
Cognizant Technologies Solutions
Gurgaon
02.2025 - Current
- Search Engine Marketing (SEM) – campaign planning, execution & optimization.
- Display Advertising- Audience Targeting, creative strategy & re marketing.
- Campaign budgeting, forecasting & working on ROI
- A/B Testing ( ads, creative , landing page )
- Oversaw the efficient management of significant advertising budgets for diverse clients, resulting in improved profitability.
- Facilitated meetings with clients, agencies, and third parties to drive the acceptance of Google products.
- Monitored and managed online advertising budgets, and developed budget recommendations.
- Optimised key metrics such as CTR, ROAS, Impression Share, and conversions for over 300 clients' Google Ads accounts.
- Implemented A/B testing strategies for ad creatives, increasing both click-through rates (CTR), and conversion rates.
- Proposed new initiatives and oversaw project planning for complex, multi-quarter ventures.
- Conducted demographic, keyword, and other research related to campaign setup.
Lead Associate
WNS Global Services PVT Ltd
10.2019 - 02.2025
- Executed end to end campaign using Cm360
- Optimize bidding strategies & Audience targeting to maximise campaign performance.
- Collaborated with cross functional teams to align business goal & media strategy
- Proficient in implementing quality assurance processes and methodologies.
- Delivered ethics and compliance guidance to employees, answering queries and running awareness sessions to build understanding of global policies, and standards.
- Implemented audit procedures and methodologies to identify areas for improvement, and mitigate risks.
- Collaborated with cross-functional teams to streamline processes, and optimise workflow.
- Credit escalations, RCA, and deep dive.
- Reported daily, weekly, and monthly quality checks to management, and ensured accurate and timely publishing of dashboards and reports.
- Recommended and implemented corrective and preventive actions for customer comebacks, internal errors, and missing SLA targets.
- Conducted training sessions on new updates to ensure team readiness and competence.
- Kept up to date with global compliance developments to strengthen the company’s ethics and compliance programme.
- Accountable for the customer experience metrics (CSAT and escalation) of the team.
- The duties include maintaining the quality audit numbers and providing constructive feedback to agents to ensure adherence to company standards and procedures.
- Analyse audit, compliance, and customer experience data to prepare and implement action plans.
- Finding insights from the audits, preparing detailed reports, dashboards, and calibrating with the client and internal stakeholders for business development.
- Led cross-functional teams for successful project completion, ensuring timely delivery and high-quality results.
- Partner with internal and external stakeholders to develop and execute strategic plans to expand market share, resulting in increased revenue and business growth.
- Demonstrated an understanding of client demands, particularly from VPM and Google clients.
- Part of the preparation for the weekly and quarterly business review deck, and presenting to the client, and internal stakeholders.
- Led multiple process improvement projects and conducted studies for operational KPI improvement.
Compliance & Quality Lead
Inter Globe Technologies PVT Ltd
10.2016 - 09.2019
- Conducted sample audits for calls and performed process quality checks as per sampling strategy.
- Conducted calibration sessions with team members to gauge AOI (Areas of Improvement) variance and ensure process health.
- Shared real-time updates from clients and highlighted top defects from internal/external evaluations for corrective actions.
- Provide feedback and coaching on presentation skills to enhance overall performance.
- Serve as the liaison between quality and operations from a training and development perspective.
- Demonstrate a strong aptitude for delivering exceptional customer experience.
- Utilize strong analytical skills and attention to detail to monitor performance metrics.
- Familiarity with call monitoring, TNI (Training Needs Identification), and implementation of improvements.
- Work closely with new hires to enhance their communication skills and ensure consistent performance for Product.
- Lead refresher training sessions based on TNI findings and conduct calibration sessions.
- Develop and execute strategies to improve CSAT metrics through engaging contests and refresher initiatives.
- Regularly monitor calls and agent performance to ensure quality standards are met.
- Conduct assessments to identify areas of improvement and implement action plans accordingly.
- Perform training needs analysis, prepare action plans, and report on progress and improvements.
Education
Masters - Masters In Public Administration
Jamia Millia Islamia University
New Delhi, DLSkills
Quality assurance and control
Meta Ads
Green Belt Certified
Yellow Belt Certified
SEM
CM360
Team management
Campaign management- Search, Display
Data interpretation
Problem solving and adaptability
Audit and investigation
Process Excellence
Project management
Working on FMEA
Google Analytics (GA4/Universal Analytics)
Portfolio management
7 QC tools
PowerPoint presentation
Advanced Excel
Certification
- Yellow Belt certified
- Green Belt Certified
- Google Ads search certification
- Google Ads Display certification
- Prompt engineering foundation
Awards & Recognition
- Awarded the 'Google Quarterly Awards: Best Support Quality' multiple times for being the top performer of the month
- Recognized as a top performer for achieving the revenue targets
Languages
English
Proficient
C2
Timeline
Senior Account Manager
Cognizant Technologies Solutions
02.2025 - Current
Lead Associate
WNS Global Services PVT Ltd
10.2019 - 02.2025
Compliance & Quality Lead
Inter Globe Technologies PVT Ltd
10.2016 - 09.2019
Masters - Masters In Public Administration
Jamia Millia Islamia University