Saphal Inder Singh Parmar

As an Associate Lead, I drive full-funnel marketing strategies that integrate SEO, SEM, SMM, and content marketing to fuel business growth. I specialize in:

• Digital Strategy Development: Crafted and executed comprehensive digital marketing strategies aligned with business objectives, ensuring seamless integration across channels.
• SEO Strategy: Implemented SEO strategies to enhance search visibility and organic traffic by leading on-page and technical initiatives like keyword research, content optimization, and site audits.
• Campaign Planning and Execution: Spearheaded multi-channel campaigns (SEO, PPC, social media, email marketing), optimizing performance to maximize lead generation and conversions.
• Content Marketing: Developed content strategies that attracted and engaged target audiences, creating high-value assets like whitepapers, case studies, and webinars.
• Analytics and Reporting: Leveraged data-driven insights using tools like Google Analytics, Marketo Analytics and SEMrush to measure campaign effectiveness, identify trends, and optimize marketing approaches.
• Brand Positioning and Messaging: Defined and refined brand messaging strategies, ensuring consistent communication across touchpoints.

Senior Product Marketing Specialist
Grazitti Interactive, Chandigarh, India
June 2022 – July 2023
In this role, I transitioned from execution-focused marketing to strategic leadership, where I:

• SEO and SEM Leadership: Managed SEO and SEM efforts to enhance website performance and drive revenue growth. Developed effective link-building strategies and conducted competitor analysis to identify opportunities.
• Cross-Functional Collaboration: Aligned marketing objectives with sales, content, and design teams, ensuring cohesive strategies that resonated with target audiences.
• Social Media Marketing: Built and maintained social media presence, leading campaigns that increased brand visibility and engagement.
• B2B Event Management: Orchestrated successful global marketing events, including webinars and trade shows, optimizing lead generation strategies and post-event follow-ups.

Product Marketing Specialist
Grazitti Interactive, Chandigarh, India
April 2019 – June 2022
Starting my career, I honed my expertise in marketing execution, focusing on:

• End-to-End Marketing Campaigns: Drove integrated B2B marketing initiatives across multiple platforms, handling content creation, social media strategy, and performance tracking.
• SEO Audits: Conducted on-page, off-page, and technical audits, ensuring website elements like keyword optimization, backlinking, site speed and mobile-friendliness met best practices.
• Demand Generation and Lead Nurturing: Designed and implemented targeted lead nurturing strategies, improving conversion rates through personalized email marketing.
• Market Research and Competitive Analysis: Performed in-depth market research, enabling data-backed decisions for product positioning and go-to-market strategies.