Summary
Overview
Work History
Education
Skills
Accomplishments
Projects
Languages
Timeline
Generic
Sapna .

Sapna .

Gurugram

Summary

Dynamic marketing executive with a proven track record at COMFED, driving 14% sales growth through strategic campaign management and effective team leadership. Skilled in data analytics and negotiation, I excel in aligning marketing strategies with business goals, optimizing supply chain operations, and enhancing brand visibility to achieve exceptional results.

Overview

2
2
years of professional experience

Work History

Marketing Executive

COMFED
Darbhanga
06.2024 - Current
  • Achieved 14% sales growth in Q2 2024 and delivered 1.3X product sales during the peak festive season by targeted campaign management to enhance brand visibility
  • Negotiated pricing and deals with distributors, maintaining cost efficiency and a competitive edge in the market
  • Revenue management and forecasting for product lines by developing accurate demand forecast models through comprehensive research of market trends, customer preferences, and competitor activities.
  • Spearheaded marketing and supply chain operations for regional dairy products, ensuring efficient distribution across the district.
  • Led and motivated a team of five, optimizing sales routes and responsibilities to exceed sales targets consistently.
  • Forecasted market demand Leveraged data-driven insight to align inventory levels with anticipated demand, minimizing overstock and stockouts
  • Guided the creative direction of advertising and promotional materials to ensure brand consistency.
  • Facilitated cross-functional team meetings to align marketing objectives with overall business goals.
  • Planned and organized public relations and promotional events

Finance Intern

Cummins India
Pune
05.2023 - 07.2023
  • Consolidated and analyzed P&L statements for a Cummins railway project using advanced Excel functions, including INDEX-MATCH, LOOKUPs, and SUMIF, to ensure accurate financial reporting and insights
  • Analyzed historical financial statements for trends or insights into the business operations.

Marketing Research Intern

New Holland
Pune
04.2023 - 05.2023
  • Performed in-depth market research to pinpoint the reasons for the decline in New Holland machinery sales within a specific region by engaging with clients, gathering feedback, and analyzing performance metrics
  • Compiled and presented reports on customer feedback to inform marketing strategies.
  • Created graphical illustrations to share market research insights.

Education

PGDM - Finance & Marketing

Chandragupt Institute of Management
Patna
01.2024

BBA -

ASM
Pune
01.2021

Xth and XIIth -

Rose Public school (CBSE)
Darbhanga
01.2017

Skills

  • MS Office
  • Data Analytics
  • Data visualization
  • Negotiation Strategies
  • CRM management
  • Financial Analysis
  • Team Management
  • Deal Making
  • Product Management
  • Industry Research
  • Go-to-market strategy development
  • Report writing
  • Forecasting
  • Supply Chain Management
  • Trading & Transaction Comps

Accomplishments

  • Member of Placement Committee, (Chandragupt Institute of Management Patna)
  • Head of Communicado Club, (Chandragupt Institute Of Management Patna)
  • Founder of Uvcan Club. (ASM, CSIT)

Projects

  • Company valuation through trading and transaction comps
  • Industry Research for the Indian Automotive Sector
  • Digital marketing strategies for Fitness Tracker

Languages

  • English, Full Professional Proficiency
  • Hindi, Full Professional Proficiency

Timeline

Marketing Executive

COMFED
06.2024 - Current

Finance Intern

Cummins India
05.2023 - 07.2023

Marketing Research Intern

New Holland
04.2023 - 05.2023

PGDM - Finance & Marketing

Chandragupt Institute of Management

BBA -

ASM

Xth and XIIth -

Rose Public school (CBSE)

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