Sapna Bardhan

Yarnic is a venture by Hathlogic. Appointed by [Hathlogic Japan] to co-found and lead the launch of a new business unit/venture within the organisation.

• A challenging, multifaceted, and entrepreneurial role, responsible for shaping the company’s vision, building its product line, and ensuring the brand’s success in a competitive market.
• Strategic Vision & Brand Building established the brand's mission, values, tone, and visual identity.
• Determine the target audience, product positioning (e.g., luxury, sustainable, fast fashion), and competitive differentiation.
• Oversee or contribute to the design process, from trend research to the final product. Identify and negotiate with fabric suppliers and manufacturers, ensuring quality and cost-efficiency. Defined product lines, seasonal launches, and SKU mix in alignment with brand and market trends.
• Coordinated with production units to manage timelines, quality control, and scalability. Implemented processes for stock control, warehousing, and fulfillment.
• Established sales channels, including direct-to-consumer (D2C) via e-commerce, retail stores, and multi-brand outlets. Built relationships with fashion buyers, boutiques, and department stores. Set pricing that balances profitability with market expectations.
• Developed and supervised digital and offline marketing campaigns. Managed brand storytelling across platforms like Instagram, Pinterest, Google, and Facebook. Built relationships with influencers, fashion editors, and stylists to grow brand visibility.
• Planned budgets, managed cash flow, and secured investments. Monitored margins, overheads, and ROI on marketing and production spends. Ensured the business remains profitable and moves toward profitability.
• Recruited key team members of 50 (designers, marketers, operations), and built a creative, agile, and high-performance culture.
• Define how customer queries, returns, and feedback are handled. Used customer insights to continuously improve products and services.

Hathlogic is a Japan- and India-based IT and 3D animation company, dedicated to providing 3D computer graphic consulting, and IT solutions.

Launched Hathlogic's second office in Chandigarh, India, from scratch, which is focused on providing services to deliver 3D projects.

Hired and built a servicing team of 15 to provide 3D services for our Japan.

Successfully delivered over 250 projects for clients like Panasonic, Amazon, Netflix, etc.

Outsourced servicing teams from across Pan India.

Hired a team of 15 high-end IT professionals to deliver our IT projects.

Innovated three new ventures for Hathlogic, Logrush, Alpha, and Yarnic.

Yarnic was officially invested in by Hathlogic, while I created the business plan and launched a factory for the manufacturing of clothing in Noida, India.

Took over Yarnic officially as MD & Founder and further only worked on Yarnic

• Franchise India is Asia's largest integrated franchise and retail solution company, with absolute authority on franchising, retailing, and licensing. Joined the company as Project Manager. Promoted to the position of Zonal Head within six months of the term period for consistently achieving the monthly revenue target.

Franchise Development Program

• Identified and evaluated potential brands that are passionate about franchising through networking, referrals, events, and inquiries.
• End-to-end franchise acquisition, from negotiations to final agreement signing.
• Conducted territory analysis for the north of India (four states), feasibility studies, and ROI projections for new brand expansion opportunities.
• Successfully signed 18 brands for the Franchise Development Program.
• Developed 10-year financial plans for 22 brands onboarded.
• Supervised customized legal documents for franchise expansion of 22 brands.

Franchise Selling and Targets.

• Organizing conferences for brands with potential investors.
• Lead follow-up and pitch the brand as per investor requirements.
• Brand and investor negotiation for legal terms and financials.
• Closed over 55 brand outlets for an investment bracket from 50 lakh to 5 crore.
• Closed five deals every month for the entire tenure.
• Received the youngest achiever title for being consistent in achieving targets.
• Bagged revenue of more than 2.5 crore monthly.