Sapna Bhagat
Analyst
Bangalore,KA
Summary
A result oriented multi skilled Consumer insights, Market research, Service delivery and operations professional with 5 years of diverse experience ranging from Business Analytics, Market Research, Competitive intelligence, Business Intelligence, Business Planning and Strategy in FMCG, CPG and Lifestyle Brands
Overview
1
1
Certification
6
6
years of post-secondary education
5
5
years of professional experience
Work History
Analyst
PHILIPS INDIA LIMITED
Bengaluru, Karnataka
10.2018 - Current
- Highly skilled in secondary research and providing actionable insights.
- Generate future-back human insights and develop a deep understanding of human behaviors, mindset, values and trends.
- Act as a liaison between talent and market intelligence teams to deliver insights based on combining the data points of both the worlds to get a better picture of Philips and its competitors.
- Execute and deliver a variety of talent/market intelligence and advisory projects to stakeholders across different geographies and Business Units.
- Assist business leadership with data and insights to develop commercial strategies & go-to-market models.
- Analyze how our brand is positioned in the market by conducting competency mapping and crystallize targeted consumer's insights.
- Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues.
- Lead creation of brand audits, consumer shopper journey, and design targets for the Brand Plan process and ensure that this information has a direct impact on future plans.
Research Analyst
WNS Global Services
Bengaluru, Karnataka
04.2016 - 10.2018
- Specialized in Secondary Research, Consumer Insights and Marketing Analytics
- Driven actionable insights backed up with analytics
- Analyzed the performance of various regions to identify trends and determine areas of improvement, and recommend appropriate actions depending on Clients’ requirement
- Gained expertise in various beverage and brand studies viz. Brand track studies, Usage and Attitude studies, Shopper studies, Commercial and Customer Insights, Syndicated databases, Advanced data reporting
- Represented data in different formats like power point presentations, pivot tables, excel sheets
- Conducted extensive analysis for major beverage brands and competency mapping to track market trends and competitor moves, hence recommending strategies to sustain and improve the market share
- Being a Qualitative Researcher gave me the opportunity to uncover insights, humanize data, big or small and make it consumable for stakeholders
- Performed different type of analysis like Brand Recognition Analysis, Gold Fish Analysis, Science of Recruitment, Opportunity Assessment, Brand Success Benchmarking, Gap Analysis, Opportunity Mapping.
- Helped the client to identify potential markets for new brand launch and strategize for repositioning existing brands to improve sales volume using secondary syndicated databases
- Database custodian for managing the databases from global as well as local markets. Communicating, testing and standardizing the data format.
Education
MBA - Marketing
Christ University
05.2014 - 05.2016
B.Tech - Electronics and Communication
SPSU Udaipur
08.2009 - 03.2013
Skills
Microsoft office toolsKnowledge of syndicate databases such as Euromonitor, Canadean Intelligence & Nielsen database
Gartner Talent Neuron & LinkedIn
Primary & Secondary ResearchStrategic ManagementBrand ManagementQuantitative Research
Qualitative Research
MarketingProduct ForecastConsumer InsightsStory BuildingTeam PlayerGo To Market strategyPESTLE AnalysisAffinity AnalysisCreativity & Imagination Influencer AbilitiesBrand ManagementCompetitor AnalysisCreativityLeadershipProduct MarketingMedia planningBrand Positioning
Strategic ManagementStrong analytical skills
Information gathering
Excellent work ethic
Critical thinking
Accomplishments
Faber-Castell
- Project1: Market Research Analysis and Sales Promotion; Jul’15-Aug’15.
Mineral Enterprises Limited
- Project2: Market Research and Strategy; Jul’15-Aug’15.
Elpro Energy Dimensions PVT. LTD.
- Project3: B2B Sales and Business Development; Apr’15-May’15.
Prestige Amusements PVT LTD.
- Project4: Sales and Promotion; Oct’14-Nov’14.
- Project5: Business Development; Jul’14-Aug’14.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Certification
IBM SPSS Predictive Analytics
Timeline
Analyst
PHILIPS INDIA LIMITED
10.2018 - Current
Research Analyst
WNS Global Services
04.2016 - 10.2018
IBM SPSS Predictive Analytics
06-2015
MBA - Marketing
Christ University
05.2014 - 05.2016
B.Tech - Electronics and Communication
SPSU Udaipur
08.2009 - 03.2013