Sapna Chaudhary

• Focus (Branded Content- West) Key Result Areas:.
• Administrating the assigned categories; Revenue Management, Business Development and ensuring a high level of competitiveness for the brand in the market.
• Managed to develop categories single-handedly and developed ideas aligning brand objectives and brand positioning of the partner brands.
• Designed and implemented strategic marketing and repositioning plans for following category clients- Fintech, Mutual Funds, NBFC, Edu Tech, Private Wealth, Fitness Tech, Food Tech, etc.
• Along with other key accounts.

• Administrating the corporate category; monitoring Sales, Brand Management, Business Development and ensuring a high level of competitiveness for the brand in the corporate market.
• Managed all aspects of brand marketing including product enhancements and brand positioning.
• Designed and implemented strategic marketing and repositioning plans for P&G , HUL, Future Group, Godrej and in categories like FMCG – Food, (Ocean Drinks, Raw Pressery, etc.) and FMCG Personal (Lóreal, Nivea, Colgate, etc.) Online ( Facebook, Craftsvilla, Hopsctoch, etc.).

· Handling integrated marketing & brand communication for Sakal's B2B and B2C verticals, through focus on driving brand positioning & visibility

· Plan and execute branding & promotional campaigns and tactical marketing initiatives – BTL, Strategic PR stories and Events (Budget of INR 4 Crores)

· Development of Social media campaigns – Facebook , Twitter & Instagram for brand campaigns and events

· Successfully conceptualized and executed events like Sakal Beauty of Maharashtra (Beauty Pegeant) across Maharashtra, Sakal Premiere Awards, Sakal Times Summersault (Music Concert) and Exhibitions, Sakal Educon 2017-Singapore

· Focus on Brand strategy, Brand building and Brand positioning

· Led a team of 3 Executives and motivated them to achieve targets in terms of meeting deadlines, co-ordination, media tie-ups and campaign/activations/ events executions

· Develop & implement high impact campaigns to support sales and drive positive brand and corporate imagery in the industry

· Spearheading internal communications, managed corporate branding, advertising, identity and movie promotions

· Developed, managed, and coordinated advertising print production of collateral and sales material.

· Designing, budgeting, coordinating, and implementing promotional campaigns and related activities.

· Plan and execute media campaigns - Outdoor, print, radio, events, on ground, Digital & TV

• Liaison with the cross-sectional agencies - Advertising agencies, vendors, media houses, media across platforms for briefing, co-ordination, review etc.

· Interacting with the operations, finance and billing departments and involved in designing special packages to cater specific needs of clients.

· Promoted products and services; generated leads and converting clients for advertisements

· Established and improved client communications; maintained ongoing relationships.

· Actively involved in preparing a complete business plan to revitalize overall product category

· Meeting all clients and advertising agencies and discussing with them regarding product and price

· Worked with new projects and innovations, generating additional revenue other than regular flow of ads

· Giving presentations and plans and discussing them with senior management for achieving sales target.

· Interacting with the Operations and Finance Department and involved in designing special packages to cater specific needs of clients.