Summary
Overview
Work History
Education
Skills
Social Activities
Personal Information
Languages
Timeline
Generic

SAPNA DEV SRIRAM

CHENNAI,Tamil Nadu

Summary

A competent professional with 18 years of experience in banking domain, with proven track record and rated high for consistently achieving business and revenue targets across professional career. Exploring challenging senior level role with a reputed organization, catering to Banking Operations and Financial services, apply extensive work experience and leverage domain knowledge for the fulfillment of corporate objectives.

Overview

22
22
years of professional experience
5
5
years of post-secondary education

Work History

Product Sales Manager

AXIS BANK – WBC
9 2021 - Current

Achievements:

• Deepened key accounts relationship to optimism 100 % transaction flow of payment & collections.

Brought in additional CDAB of INR 30 cr in the first year and growth of 120 % consistently.

• FEE income growth of 110 % in the very first year and 200% in the second year by restructuring the existing set up and adding value added services and products to generate more fees.

• Implemented cross-sell strategy to ring fence customers by attaching lending relationships of INR 30 cr to a liability account.

• Brought in three new CA NTB clients from referrals established relationships by attaching other banking products such as wealth accounts, elite credit cards and salary accounts. Was influential in closing the lending NTB deal of INR 40 cr.

Responsibilities

  • Liaise with Relationship Managers in sourcing new NTB and ETB client on CMS products and services.
  • Drive th regions books on profitability through portfolio management of payments and collections transactions.
  • Ensuring maximum routing of all domestic Banking transactions to increase the wallet size.
  • Coordinate on all services issues related CMS transactions and avoid escalations. Client management on service deliverables.
  • Identified new market opportunities, expanding company's client base and boosting sales figures and revenue.
  • Managed accounts to retain existing relationships and grow share of business.

Solution Manager

CMS – ICICI BANK
CHENNAI
11.2017 - 01.2021

Achievements:

  • Generated revenue of INR 15 Lakhs from a major client through effective follow up and service through CMS products including additional revenue by identifying and sourcing priority customer (HNI - High Net Income) in savings accounts and current accounts segment
  • Acknowledged for accomplishing 150% growth in CMS by securing major deals with expected monthly revenue.
  • INR 1.5+ Lakhs and above
  • Rated among top 10 SMs for Financial Year 2017 – 2018 for consistently accomplishing business and revenue targets
  • Functioned as a essential part of various CMS projects like projects on Connected Banking and CMS service architecture etc.
  • Enhanced operational efficiency and service quality by organizing product, process and service related training the retail segment on CMS solutions, current trends and best practices in Cash Management
  • Successfully closed SME Loan deal of INR 30 Crores in funding to HNI customers and enabling the Digital payment and collection platform
  • Instrumental in onboarding 3 SME clients on digital collection solution and generated revenue of INR 4+ Lakhs
  • On boarded ultra HNI customer with average balance of INR 5+ Crores on H2H platform.

Responsibilities:

• Spearhead team efforts in end to end cash management functions encompassing cash concentration of funds, electronic payments and transaction operations based on organizational policies and procedures.

• Develop and implement strategies to enhance market penetration for the CMS solutions based on evaluated changing market dynamics. Interact with the product team for finalizing on new products and services additions.

• Liaise with the branch leadership in implementing CMS through profiling to grow the portfolio in the assigned geography encompassing 33 branches in Chennai.

Relationship Manager – Private Banking Division

ICICI Bank
CHENNAI
03.2013 - 10.2017

Achievements:

  • Successfully supported corporate banking department in referring and on boarding two corporate houses on gold metal loan of INR 40 Crores and construction finance loan
  • Instrumental in acquiring over 8 new family households and sourcing revenue of nearly INR 50 Lakhs
  • Generated sale of 450 salary accounts through cross selling of corporate salary account to HNI client
  • Appreciated by clients on multiple occasions for consistently rendering superior quality service across areas of operations
  • Actively involved in interacting with bank’s international branch for moving their international business to London and Dubai bank.

Responsibilities:

• Managed international trade and payment transactions for clients. Guided clients in preparing business plans.

• Oversaw portfolio management and created new NPA.

• Focused on sourcing new HNI clients, retaining and managing current portfolio as well as generating revenue through various sources and by selling bank's products.

Relationship Manager

Standard Chartered (Priority Banking & SME liabilities banking)
CHENNAI
10.2006 - 02.2011

Achievements :

  • Successfully rolled out cross-selling culture in SME dept in Chennai leading to enhanced profitability for the bank
  • Enhanced portfolio by around 30% and generated revenue of INR 2.5lacs from single FX deal including portfolio growth of INR 5 Crores from a single non-transacting client
  • Managed key HNI clients from various industries and generated additional revenue by sale of investments and insurances
  • Acquired INR 15 Lakhs insurance premium from single customer within one month of joining
  • On boarded saving account customer with an initial funding of 1 Crores in the second month of joining and generated income of 25 Lakhs and identified good prospective SME client
  • Generated investment sale of INR 1+ Crore in the first quarter
  • Managed cross sale of products – home loans worth INR 4 Crores and above
  • Acknowledged for reactivating closed accounts of a renowned celebrity and generated additional revenue of INR 1 Crore.

Assistant Sales Manager – Leisure tours

Bharat Travels Pvt. Ltd., Chennai
07.2005 - 10.2006

Territory Manager

Sify.Com, Bangalore
08.2004 - 01.2005

Senior Sales Executive

Coca Cola Co. Pvt. Ltd., Chennai & Bangalore
10.2002 - 07.2004

Education

MBA in Marketing & HR -

Christ College- Bangalore
08.2000 - 09.2002

B Com -

Mount Carmel College- Bangalore
04.1997 - 03.2000

Skills

Strategy planning

Social Activities

Active Member of 


  • YI ( Young Indians group - A junior wing of Confederation of Indian Industries )– CII .


Was appointed as Chair Person (2016 - 2018) for the Project called Masoom. Project Masoom was an initiative by CII - Yi to educate children, parents and teachers on CSA( child sexual abuse). The group aimed at spreading awareness on the subject and to teach children to be safe through specially designed training session and learning materials. I have conducted training session and impacted 30,000+ lives, and closely worked with Kailash Satyarthi Foundation and many other NGO's thus helped in eradicating sexual abuse and domestic violence. 


  • Rotary Club of Chennai Towers - Since 2010 .


Was appointed as a Youth service director for 2023-2024. This year I have lead various programs and conducted training programs in colleges and schools on topics as Enhancing Communication skills, Banking, Addressed Domestic violence , Over coming Exam fear and Stress etc.. 


Personal Information

  • Date of Birth: 10/01
  • Nationality: Indian

Languages

Kanada
English
Hindi
Tamil

Timeline

Solution Manager

CMS – ICICI BANK
11.2017 - 01.2021

Relationship Manager – Private Banking Division

ICICI Bank
03.2013 - 10.2017

Relationship Manager

Standard Chartered (Priority Banking & SME liabilities banking)
10.2006 - 02.2011

Assistant Sales Manager – Leisure tours

Bharat Travels Pvt. Ltd., Chennai
07.2005 - 10.2006

Territory Manager

Sify.Com, Bangalore
08.2004 - 01.2005

Senior Sales Executive

Coca Cola Co. Pvt. Ltd., Chennai & Bangalore
10.2002 - 07.2004

MBA in Marketing & HR -

Christ College- Bangalore
08.2000 - 09.2002

B Com -

Mount Carmel College- Bangalore
04.1997 - 03.2000

Product Sales Manager

AXIS BANK – WBC
9 2021 - Current
SAPNA DEV SRIRAM