Sapna Harjani
Mumbai
Summary
Multi-talented Regional Marketing Manager highly effective at developing marketing, strategic, and tactical planning. Proactive and disciplined leader with demonstrated record of achievement in marketing.
Overview
3
3
years of professional experience
Work History
Regional Marketing Manager
IDFC First Bank
Mumbai
10.2023 - 09.2024
- Developing and implementing the brand's strategic Plan and identifying growth opportunities for the brand
- Conceptualized and delivered engaging micro-marketing events that amplified the brand's reach and visibility in the Mumbai region, driving increased market penetration
- Introduced innovative digital and experiential marketing initiatives, including cutting-edge campaign strategies, techniques, and measurement methodologies, to elevate the brand's presence and connect with target audiences
- Collaborated with businesses to identify, plan, and execute impactful on-ground brand activation events, ensuring seamless alignment with the brand's positioning and objectives
- Managed vendor empanelment and coordinated cross-functional teams to ensure the successful delivery of all marketing initiatives
- Implemented robust performance tracking systems, including lead generation, impressions, and account openings, to measure the effectiveness of activities and drive continuous improvement
- Conducted regular reviews with branch teams to analyze activity outcomes and identify areas for optimization, enabling data-driven decision-making
Marketing Manager
DCB BANK LIMITED
Mumbai
05.2022 - 10.2023
- Manage the execution of branding done in branches Pan India
- Develop briefs for product communication, newsletters, in house creatives & mailers
- Plan & Implement region wise BTL strategies to support new products and campaigns
- Identification of vendors/external agencies for marketing services
- End to end management of R&R events & micromarketing events for customers
- Create, select, prepare and manage the roll-out of content for digital media across all platforms (e.g
- Online, Facebook, twitter, Instagram) via agencies
- Provide marketing support to branches
Marketing Trainee
DCB BANK LIMITED
Mumbai
11.2021 - 05.2022
- Assisted marketing manager and department managers in coordinating and integrating various marketing and promotion activities
- Monitor articles and social media on daily basis to track
- Worked with advertising agency to plan and organize the bank presence in social media channels
Education
MBA -
IES Management College And Research
05.2022
B.Sc -
R.D & S.H National College
06.2019
HSC -
R.D & S.H National College
05.2016
SSC -
Cardinal Gracias High School
04.2014
Skills
- Strategic marketing campaigns
- Creative Direction
- Social Media Platforms
- Decision-Making
- Public Speaking
Projects
Social Media Marketing in Yoga 365- Social Media Marketing and Digital Promotion of their page.
Ocupetal Digital Agency- Business Development, Lead Generations and Social Media Promotion of Ocupetal.
Mars Wringley India -Field work on Market Research of the product.
Timeline
Regional Marketing Manager
IDFC First Bank
10.2023 - 09.2024
Marketing Manager
DCB BANK LIMITED
05.2022 - 10.2023
Marketing Trainee
DCB BANK LIMITED
11.2021 - 05.2022
MBA -
IES Management College And Research
B.Sc -
R.D & S.H National College
HSC -
R.D & S.H National College
SSC -
Cardinal Gracias High School
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