Acting
Sapna Verma
Digital Marketing
Nagpur
Summary
Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
11
11
years of professional experience
7
7
years of post-secondary education
Work History
SEO Manager
Freelance
nagpur
09.2019 - Current
- Develop and execute successful SEO strategies
- Manage team of SEO Specialists
- Conduct keyword research to guide content teams
- Review technical SEO issues and recommend fixes
- Optimize website content, landing pages and paid search copy
- Direct off-page optimization projects (e.g. link-building)
- Collect data and report on traffic, rankings and other SEO aspects
- Work with social media and PPC teams to optimize campaigns
- Keep abreast of SEO and integrated marketing trends
- Apply comprehensive SEO fundamentals including writing meta, verifying SEO friendly page elements, creating target keyword lists and maximizing link architecture
- Create best practice documentation for trending content and influence cross-department workflows
SEO Manager
Star India Market Research
Indore
05.2015 - 08.2019
- Recruiting, training and managing the Team.
- Create PPC Campaign, Research, develop and organize relevant keyword lists for lead generation campaigns to run on Google, Developing highly-targeting PPC campaigns in competitive markets to produce real ROI.
- Optimizing the Websites to Increase the Traffic via on page and off page Section.
- Planning and implementing powerful link building strategies to increase link popularity and gain visibility on major search engines.Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Researched and implemented search engine optimization recommendations.
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
- Completed keyword research to target clients based on keyword targeting.
- Optimized copy and landing pages for search engine marketing purposes.
- Liaised with clients during pre-sales work and throughout active campaigns.
- Maintained knowledge of current market trends and algorithm updates of top search engines.
- Developed and implemented quality link-building strategies.
- Worked with development team to properly implement SEO best practices on newly developed code.
- Managed campaign expenses to stay on budget, estimating monthly costs and reconciling discrepancies.
- Utilized search engine optimization and emphasized importance of link building.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Performed in-depth analysis of new client sites.
- Analyzed and audited clients' websites to address performance issues.
- Integrated marketing plans with brand campaigns to drive brand to demand.
- Collaborated closely with public relations staff to develop outreach campaigns.
- Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.
- Proofread and edited client content to alleviate errors and improve overall quality.
- Executed tests and collected and analyzed data to identify trends and insights and achieve maximum ROI in paid search campaigns.
SEO Manager
Capvision Investment Advisor
Indore
05.2014 - 05.2015
- Researched and implemented search engine optimization recommendations.
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
- Completed keyword research to target clients based on keyword targeting.
- Optimized copy and landing pages for search engine marketing purposes.
- Liaised with clients during pre-sales work and throughout active campaigns.
- Maintained knowledge of current market trends and algorithm updates of top search engines.
- Worked with development team to properly implement SEO best practices on newly developed code.
- Managed campaign expenses to stay on budget, estimating monthly costs and reconciling discrepancies.
- Utilized search engine optimization and emphasized importance of link building.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Analyzed and audited clients' websites to address performance issues.
- Performed in-depth analysis of new client sites.
- Collaborated closely with public relations staff to develop outreach campaigns.
- Integrated marketing plans with brand campaigns to drive brand to demand.
- Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.
- Proofread and edited client content to alleviate errors and improve overall quality.
- Executed tests and collected and analyzed data to identify trends and insights and achieve maximum ROI in paid search campaigns.
Sr SEO Executive
Global Mount Money
Indore
04.2012 - 04.2014
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
- Completed keyword research to target clients based on keyword targeting.
- Utilized search engine optimization and emphasized importance of link building.
- Liaised with clients during pre-sales work and throughout active campaigns.
- Worked with development team to properly implement SEO best practices on newly developed code.
- Analyzed and audited clients' websites to address performance issues.
- Optimized copy and landing pages for search engine marketing purposes.
- Performed in-depth analysis of new client sites.
- Developed and implemented quality link-building strategies.
- Managed campaign expenses to stay on budget, estimating monthly costs and reconciling discrepancies.
- Researched and implemented search engine optimization recommendations.
- Integrated marketing plans with brand campaigns to drive brand to demand.
- Maintained knowledge of current market trends and algorithm updates of top search engines.
- Executed tests and collected and analyzed data to identify trends and insights and achieve maximum ROI in paid search campaigns.
- Proofread and edited client content to alleviate errors and improve overall quality.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Collaborated closely with public relations staff to develop outreach campaigns.
SEO Executive
Money Capital Height Research & Advisory Pvt Ltd
indore
03.2011 - 03.2012
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Completed keyword research to target clients based on keyword targeting.
- Analyzed and audited clients' websites to address performance issues.
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
- Executed tests and collected and analyzed data to identify trends and insights and achieve maximum ROI in paid search campaigns.
- Optimized copy and landing pages for search engine marketing purposes.
- Utilized search engine optimization and emphasized importance of link building.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Performed in-depth analysis of new client sites.
- Researched and implemented search engine optimization recommendations.
- Integrated marketing plans with brand campaigns to drive brand to demand.
- Handled Team of 5 member
- As a Team leader generally, I manage the timely activities and schedule of the team and provides necessary resources to accomplish the task.
- Apart from that I am a motivator for the team and solve their problems. Determined the duties and responsibilities of individuals in a team.
Education
High School Diploma -
Government Girls Higher Secondary School Chourai
Chourai 07.2000 - 04.2001
High School Diploma -
Government Girls Higher Secondary School Chourai
Chourai 07.2002 - 04.2003
Bachelor of Science -
D.D.Collage
Chhindwara 07.2003 - 06.2006
MBA - E-Commerce
IMS
Indore 08.2007 - 10.2009
Skills
Brand development
Client communication
Marketing and advertising
Planning and Coordination
Analytical and Critical Thinking
Proven experience as SEO Manager, SEM Manager or similar role
Experience with SEO reporting
Strong organizational and leadership skills
Analytical mindset with numerical aptitude
Interests
Dancing
Acting
I create reals on Instagram.
Timeline
SEO Manager
Freelance
09.2019 - Current
SEO Manager
Star India Market Research
05.2015 - 08.2019
SEO Manager
Capvision Investment Advisor
05.2014 - 05.2015
Sr SEO Executive
Global Mount Money
04.2012 - 04.2014
SEO Executive
Money Capital Height Research & Advisory Pvt Ltd
03.2011 - 03.2012
MBA - E-Commerce
IMS
08.2007 - 10.2009
Bachelor of Science -
D.D.Collage
07.2003 - 06.2006
High School Diploma -
Government Girls Higher Secondary School Chourai
07.2002 - 04.2003
High School Diploma -
Government Girls Higher Secondary School Chourai
07.2000 - 04.2001