Summary
Overview
Work History
Education
Skills
Interests
Acting
Timeline
Generic
Sapna Verma

Sapna Verma

Digital Marketing
Nagpur

Summary

Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.

Overview

11
11
years of professional experience
7
7
years of post-secondary education

Work History

SEO Manager

Freelance
nagpur
09.2019 - Current
  • Develop and execute successful SEO strategies
  • Manage team of SEO Specialists
  • Conduct keyword research to guide content teams
  • Review technical SEO issues and recommend fixes
  • Optimize website content, landing pages and paid search copy
  • Direct off-page optimization projects (e.g. link-building)
  • Collect data and report on traffic, rankings and other SEO aspects
  • Work with social media and PPC teams to optimize campaigns
  • Keep abreast of SEO and integrated marketing trends
  • Apply comprehensive SEO fundamentals including writing meta, verifying SEO friendly page elements, creating target keyword lists and maximizing link architecture
  • Create best practice documentation for trending content and influence cross-department workflows


SEO Manager

Star India Market Research
Indore
05.2015 - 08.2019
  • Recruiting, training and managing the Team.
  • Create PPC Campaign, Research, develop and organize relevant keyword lists for lead generation campaigns to run on Google, Developing highly-targeting PPC campaigns in competitive markets to produce real ROI.
  • Optimizing the Websites to Increase the Traffic via on page and off page Section.
  • Planning and implementing powerful link building strategies to increase link popularity and gain visibility on major search engines.Created dynamic SEO strategies to exceed market competitors and meet client needs.
  • Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
  • Researched and implemented search engine optimization recommendations.
  • Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
  • Completed keyword research to target clients based on keyword targeting.
  • Optimized copy and landing pages for search engine marketing purposes.
  • Liaised with clients during pre-sales work and throughout active campaigns.
  • Maintained knowledge of current market trends and algorithm updates of top search engines.
  • Developed and implemented quality link-building strategies.
  • Worked with development team to properly implement SEO best practices on newly developed code.
  • Managed campaign expenses to stay on budget, estimating monthly costs and reconciling discrepancies.
  • Utilized search engine optimization and emphasized importance of link building.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Performed in-depth analysis of new client sites.
  • Analyzed and audited clients' websites to address performance issues.
  • Integrated marketing plans with brand campaigns to drive brand to demand.
  • Collaborated closely with public relations staff to develop outreach campaigns.
  • Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.
  • Proofread and edited client content to alleviate errors and improve overall quality.
  • Executed tests and collected and analyzed data to identify trends and insights and achieve maximum ROI in paid search campaigns.


SEO Manager

Capvision Investment Advisor
Indore
05.2014 - 05.2015
  • Researched and implemented search engine optimization recommendations.
  • Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
  • Completed keyword research to target clients based on keyword targeting.
  • Optimized copy and landing pages for search engine marketing purposes.
  • Liaised with clients during pre-sales work and throughout active campaigns.
  • Maintained knowledge of current market trends and algorithm updates of top search engines.
  • Worked with development team to properly implement SEO best practices on newly developed code.
  • Managed campaign expenses to stay on budget, estimating monthly costs and reconciling discrepancies.
  • Utilized search engine optimization and emphasized importance of link building.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Analyzed and audited clients' websites to address performance issues.
  • Performed in-depth analysis of new client sites.
  • Collaborated closely with public relations staff to develop outreach campaigns.
  • Integrated marketing plans with brand campaigns to drive brand to demand.
  • Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.
  • Proofread and edited client content to alleviate errors and improve overall quality.
  • Executed tests and collected and analyzed data to identify trends and insights and achieve maximum ROI in paid search campaigns.

Sr SEO Executive

Global Mount Money
Indore
04.2012 - 04.2014
  • Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
  • Created dynamic SEO strategies to exceed market competitors and meet client needs.
  • Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.
  • Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
  • Completed keyword research to target clients based on keyword targeting.
  • Utilized search engine optimization and emphasized importance of link building.
  • Liaised with clients during pre-sales work and throughout active campaigns.
  • Worked with development team to properly implement SEO best practices on newly developed code.
  • Analyzed and audited clients' websites to address performance issues.
  • Optimized copy and landing pages for search engine marketing purposes.
  • Performed in-depth analysis of new client sites.
  • Developed and implemented quality link-building strategies.
  • Managed campaign expenses to stay on budget, estimating monthly costs and reconciling discrepancies.
  • Researched and implemented search engine optimization recommendations.
  • Integrated marketing plans with brand campaigns to drive brand to demand.
  • Maintained knowledge of current market trends and algorithm updates of top search engines.
  • Executed tests and collected and analyzed data to identify trends and insights and achieve maximum ROI in paid search campaigns.
  • Proofread and edited client content to alleviate errors and improve overall quality.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Collaborated closely with public relations staff to develop outreach campaigns.

SEO Executive

Money Capital Height Research & Advisory Pvt Ltd
indore
03.2011 - 03.2012
  • Created dynamic SEO strategies to exceed market competitors and meet client needs.
  • Completed keyword research to target clients based on keyword targeting.
  • Analyzed and audited clients' websites to address performance issues.
  • Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
  • Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
  • Executed tests and collected and analyzed data to identify trends and insights and achieve maximum ROI in paid search campaigns.
  • Optimized copy and landing pages for search engine marketing purposes.
  • Utilized search engine optimization and emphasized importance of link building.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Performed in-depth analysis of new client sites.
  • Researched and implemented search engine optimization recommendations.
  • Integrated marketing plans with brand campaigns to drive brand to demand.
  • Handled Team of 5 member
  • As a Team leader generally, I manage the timely activities and schedule of the team and provides necessary resources to accomplish the task.
  • Apart from that I am a motivator for the team and solve their problems. Determined the duties and responsibilities of individuals in a team.

Education

High School Diploma -

Government Girls Higher Secondary School Chourai
Chourai
07.2000 - 04.2001

High School Diploma -

Government Girls Higher Secondary School Chourai
Chourai
07.2002 - 04.2003

Bachelor of Science -

D.D.Collage
Chhindwara
07.2003 - 06.2006

MBA - E-Commerce

IMS
Indore
08.2007 - 10.2009

Skills

Brand development

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Interests

Acting

Dancing

Acting

I create reals on Instagram.

Timeline

SEO Manager

Freelance
09.2019 - Current

SEO Manager

Star India Market Research
05.2015 - 08.2019

SEO Manager

Capvision Investment Advisor
05.2014 - 05.2015

Sr SEO Executive

Global Mount Money
04.2012 - 04.2014

SEO Executive

Money Capital Height Research & Advisory Pvt Ltd
03.2011 - 03.2012

MBA - E-Commerce

IMS
08.2007 - 10.2009

Bachelor of Science -

D.D.Collage
07.2003 - 06.2006

High School Diploma -

Government Girls Higher Secondary School Chourai
07.2002 - 04.2003

High School Diploma -

Government Girls Higher Secondary School Chourai
07.2000 - 04.2001

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Sapna VermaDigital Marketing