SARA EBRAHIM LOKHANDWALA
Dubai
Summary
Dynamic Marketing Specialist with a proven track record at Dubai Holdings, excelling in social media marketing and content creation. Successfully directed video shoots and implemented data-driven strategies, enhancing viewer engagement and brand consistency. Adept at problem-solving and collaborating with cross-functional teams to achieve impactful marketing outcomes.
Overview
7
7
years of professional experience
Work History
Marketing Specialist
Dubai Holdings
Dubai
01.2025 - Current
- Developed creative scripts and concepts for internal and external video shoots, enhancing new content series launch.
- Directed video shoots and collaborated with production teams to ensure brand consistency.
- Provided direction for post-production, including editing styles and text animation, to boost viewer engagement.
- Managed social media platforms (LinkedIn, YouTube, Meta) in collaboration with external agencies for consistent brand voice.
- Proposed and implemented content strategies based on analysis of platform-specific trends and audience behavior.
- Defined content buckets tailored for each platform, aligning creative output with business objectives.
- Oversaw CMS-driven website updates and utilized analytics tools to track performance metrics.
- Contributed to digital campaign execution, monitored performance, and presented insights for optimization.
Marketing Manager
Intelier - Dubai
Dubai
01.2024 - Current
- Organized industry-specific events, webinars, and workshops tailored for B2B clients.
- Planned and executed events by managing all logistics and budgets effectively.
- Collaborated with brands to understand their event goals and requirements for alignment.
- Coordinated with vendors and internal teams to ensure high-quality execution of events.
- Oversaw on-site management during events, ensuring operations ran smoothly from setup to breakdown.
- Maintained communications with clients and stakeholders throughout event planning phases.
- Analyzed marketing campaign effectiveness using data-driven insights to refine strategies.
- Led team brainstorming sessions for creative content strategies in social media management.
Marketing Specialist
VYBE Marketing- Dubai
Dubai
01.2022 - 12.2023
- Develop and execute influencer marketing campaigns aligned with Calo’s overall marketing objectives
- Identify and build relationships with influencers who resonate with our target audience and embody our brand values
- Manage all aspects of influencer partnerships, including outreach, contract negotiations, content planning, and providing feedback
- Track and report on campaign performance, focusing on key metrics such as engagement, reach, and ROI
- Collaborate with cross-functional teams – including social media, creative, and growth – to ensure cohesive and impactful campaigns
Marketing Executive
CMYK Print Solutions UAE- Sharjah
Sharjah
05.2021 - 10.2021
- To plan and execute all SEM, Email Marketing and Social Media Marketing Campaign
- Designing , maintaining, and building the presence on social media.
- Optimising the ad spends by identifying the trends and analysis the metrics for a better ROI
- Creating content, optimizing ads, and analyzing the ROI on the ad spends using Google Analytics
- Planning and executing email marketing using SendinBlue
- Doing research on the potential client and creating a database of the same for email marketing
- Timely responding to customers on social media and answering their queries.
- Planning, monitoring, and managing the company presence on social media.
Marketing Executive
SMA Solar Technology AG- Germany
01.2020 - 12.2020
- Up to date with industry trends and best practices.
- Maintained website content using CMS.
- Managed internal projects, campaigns from start to finish, including testing, implementation, and execution, keeping the project on schedule.
- Experienced working with cross functional teams in a fast-paced and everchanging environment.
- Execute tests, collect, and analyze data and results.
- Identified trends and insights to maximize the ROI using Google analytics and addresspresso.
- Creatively leverage account-based marketing to reach target prospects.
- Worked closely with the Search & Social Specialist to optimize PPC campaigns, including remarketing.
- Planned, executed campaigns for the South-East Asia market and analyzed the latest trends.
Marketing Executive
Digital Beej- Mumbai
Mumbai
06.2018 - 12.2019
- Developed multi-platform advertising campaign for retail clients.
- Collaborated with other stake holders, in the development, production and execution of visual content.
- Created content, for email marketing campaigns.
- Identified social media opportunities and developed an actionable plan for execution.
- Recommend and developed strategies for growing and leveraging social media followers using promotions, contest, surveys.
- To allocate proper budget for ads and boost the post according.
- Educating clients on email marketing best practices.
- Campaign performance analytics for different clients.
- Prepared and maintained logs for weekly, monthly reviews and team meeting reports.
Education
Certified Digital Marketing Management - Digital Marketing
Digital Vidya
01.2019
Bachelor of commerce -
Mumbai University
Mumbai, India01.2008
Skills
- Social media marketing
- Facebook advertising
- Email campaigns
- Event marketing
- Influencer partnerships
- Content creation
- Advertising analytics
- Time management
- Problem solving
- Presentation collaboration
Websites
Languages
English (Fluent), Hindi(Fluent)
Personal Details
- Date of Birth: 24-08-1987
- Languages Known: English, Hindi, Marathi
- Address: Dubai UAE
- Nationality: Indian
- Marital Status: Married
- No. of Dependents: 1
- Visa Status: UAE Employment Visa
References
References available upon request.
Timeline
Marketing Specialist
Dubai Holdings
01.2025 - Current
Marketing Manager
Intelier - Dubai
01.2024 - Current
Marketing Specialist
VYBE Marketing- Dubai
01.2022 - 12.2023
Marketing Executive
CMYK Print Solutions UAE- Sharjah
05.2021 - 10.2021
Marketing Executive
SMA Solar Technology AG- Germany
01.2020 - 12.2020
Marketing Executive
Digital Beej- Mumbai
06.2018 - 12.2019
Certified Digital Marketing Management - Digital Marketing
Digital Vidya
Bachelor of commerce -
Mumbai University
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