Summary
Overview
Work History
Education
Skills
Websites
Languages
Personal Details
References
Timeline
Generic
SARA EBRAHIM LOKHANDWALA

SARA EBRAHIM LOKHANDWALA

Dubai

Summary

Dynamic Marketing Specialist with a proven track record at Dubai Holdings, excelling in social media marketing and content creation. Successfully directed video shoots and implemented data-driven strategies, enhancing viewer engagement and brand consistency. Adept at problem-solving and collaborating with cross-functional teams to achieve impactful marketing outcomes.

Overview

7
7
years of professional experience

Work History

Marketing Specialist

Dubai Holdings
Dubai
01.2025 - Current
  • Developed creative scripts and concepts for internal and external video shoots, enhancing new content series launch.
  • Directed video shoots and collaborated with production teams to ensure brand consistency.
  • Provided direction for post-production, including editing styles and text animation, to boost viewer engagement.
  • Managed social media platforms (LinkedIn, YouTube, Meta) in collaboration with external agencies for consistent brand voice.
  • Proposed and implemented content strategies based on analysis of platform-specific trends and audience behavior.
  • Defined content buckets tailored for each platform, aligning creative output with business objectives.
  • Oversaw CMS-driven website updates and utilized analytics tools to track performance metrics.
  • Contributed to digital campaign execution, monitored performance, and presented insights for optimization.

Marketing Manager

Intelier - Dubai
Dubai
01.2024 - Current
  • Organized industry-specific events, webinars, and workshops tailored for B2B clients.
  • Planned and executed events by managing all logistics and budgets effectively.
  • Collaborated with brands to understand their event goals and requirements for alignment.
  • Coordinated with vendors and internal teams to ensure high-quality execution of events.
  • Oversaw on-site management during events, ensuring operations ran smoothly from setup to breakdown.
  • Maintained communications with clients and stakeholders throughout event planning phases.
  • Analyzed marketing campaign effectiveness using data-driven insights to refine strategies.
  • Led team brainstorming sessions for creative content strategies in social media management.

Marketing Specialist

VYBE Marketing- Dubai
Dubai
01.2022 - 12.2023
  • Develop and execute influencer marketing campaigns aligned with Calo’s overall marketing objectives
  • Identify and build relationships with influencers who resonate with our target audience and embody our brand values
  • Manage all aspects of influencer partnerships, including outreach, contract negotiations, content planning, and providing feedback
  • Track and report on campaign performance, focusing on key metrics such as engagement, reach, and ROI
  • Collaborate with cross-functional teams – including social media, creative, and growth – to ensure cohesive and impactful campaigns

Marketing Executive

CMYK Print Solutions UAE- Sharjah
Sharjah
05.2021 - 10.2021
  • To plan and execute all SEM, Email Marketing and Social Media Marketing Campaign
  • Designing , maintaining, and building the presence on social media.
  • Optimising the ad spends by identifying the trends and analysis the metrics for a better ROI
  • Creating content, optimizing ads, and analyzing the ROI on the ad spends using Google Analytics
  • Planning and executing email marketing using SendinBlue
  • Doing research on the potential client and creating a database of the same for email marketing
  • Timely responding to customers on social media and answering their queries.
  • Planning, monitoring, and managing the company presence on social media.

Marketing Executive

SMA Solar Technology AG- Germany
01.2020 - 12.2020
  • Up to date with industry trends and best practices.
  • Maintained website content using CMS.
  • Managed internal projects, campaigns from start to finish, including testing, implementation, and execution, keeping the project on schedule.
  • Experienced working with cross functional teams in a fast-paced and everchanging environment.
  • Execute tests, collect, and analyze data and results.
  • Identified trends and insights to maximize the ROI using Google analytics and addresspresso.
  • Creatively leverage account-based marketing to reach target prospects.
  • Worked closely with the Search & Social Specialist to optimize PPC campaigns, including remarketing.
  • Planned, executed campaigns for the South-East Asia market and analyzed the latest trends.

Marketing Executive

Digital Beej- Mumbai
Mumbai
06.2018 - 12.2019
  • Developed multi-platform advertising campaign for retail clients.
  • Collaborated with other stake holders, in the development, production and execution of visual content.
  • Created content, for email marketing campaigns.
  • Identified social media opportunities and developed an actionable plan for execution.
  • Recommend and developed strategies for growing and leveraging social media followers using promotions, contest, surveys.
  • To allocate proper budget for ads and boost the post according.
  • Educating clients on email marketing best practices.
  • Campaign performance analytics for different clients.
  • Prepared and maintained logs for weekly, monthly reviews and team meeting reports.

Education

Certified Digital Marketing Management - Digital Marketing

Digital Vidya
01.2019

Bachelor of commerce -

Mumbai University
Mumbai, India
01.2008

Skills

  • Social media marketing
  • Facebook advertising
  • Email campaigns
  • Event marketing
  • Influencer partnerships
  • Content creation
  • Advertising analytics
  • Time management
  • Problem solving
  • Presentation collaboration

Websites

Languages

English (Fluent), Hindi(Fluent)

Personal Details

  • Date of Birth: 24-08-1987
  • Languages Known: English, Hindi, Marathi
  • Address: Dubai UAE
  • Nationality: Indian
  • Marital Status: Married
  • No. of Dependents: 1
  • Visa Status: UAE Employment Visa

References

References available upon request.

Timeline

Marketing Specialist

Dubai Holdings
01.2025 - Current

Marketing Manager

Intelier - Dubai
01.2024 - Current

Marketing Specialist

VYBE Marketing- Dubai
01.2022 - 12.2023

Marketing Executive

CMYK Print Solutions UAE- Sharjah
05.2021 - 10.2021

Marketing Executive

SMA Solar Technology AG- Germany
01.2020 - 12.2020

Marketing Executive

Digital Beej- Mumbai
06.2018 - 12.2019

Certified Digital Marketing Management - Digital Marketing

Digital Vidya

Bachelor of commerce -

Mumbai University

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