C.Saranya Baby
Trichy
Summary
I am looking out for a challenging job in Digital Marketing with a competitive environment that offers me the opportunity to exploit my interpersonal and intellectual skills and experience to the maximum potential for the growth of self as well as of the concern where in I get such a chance.
Overview
8
8
years of professional experience
Work History
SEO Specialist
Navabrind IT Solutions PVT LTD
09.2023 - Current
- Implemented comprehensive digital marketing strategies, including SEO, PPC, social media marketing, and content marketing.
- Enhanced website performance through rigorous technical SEO audits, leading to a 35% increase in organic traffic.
- Implemented and managed tags to streamline tracking and improve data accuracy, enhancing overall analytics capabilities.
- Executed on-page SEO strategies, resulting in a 25% improvement in keyword rankings.
- Developed and managed off-page SEO campaigns, achieving a 40% increase in high-quality backlinks.
- Analyzed marketing data and metrics to optimize campaigns and improve ROI by 30%.
- Optimizing a business’s online presence to attract more customers from relevant local searches
- Implementing strategies to improve search engine rankings for websites targeting audiences in multiple countries or languages.
- Collaborated with cross-functional teams to ensure cohesive marketing efforts and brand consistency.
SEO Analyst
Egrove Systems Pvt Ltd
09.2021 - 08.2022
- Develop and implement comprehensive SEO strategies to improve website rankings and drive organic traffic.
- Conduct keyword research and analysis to identify opportunities for optimization.
- Perform on-page and off-page SEO tasks including meta tag creation, URL optimization, and link building.
- Monitor website performance using Google Analytics and Search Console, providing detailed reports and insights.
- Collaborate with content creators to produce SEO-friendly content that engages and converts.
SEO Analyst
Swot Tech Solution
03.2016 - 09.2021
- Thorough analysis of your website to identify technical issues, on-page optimization opportunities, and areas for improvement.
- In-depth keyword analysis to find high-traffic, low-competition keywords that align with your business goals.
- Optimization of meta tags, headers, content, and images to ensure your site is search engine-friendly.
- Development of a robust backlink strategy to enhance your domain authority and improve search engine rankings.
- Creation of engaging, SEO-friendly content that attracts and retains your target audience.
- Implementation of best practices to improve site speed, mobile-friendliness, and overall website performance.
- Regular monitoring and reporting on key SEO metrics to track progress and adjust strategies as needed.
Education
Skills
- On-Page SEO: Keyword research, meta tag optimization, content optimization, technical SEO
- Off-Page SEO: Link building, outreach, backlink analysis, competitor analysis
- Local SEO: Optimizing a business’s online presence to attract more customers from relevant local searches
- International SEO: Implementing strategies to improve search engine rankings for websites targeting audiences in multiple countries or languages
- Tools: Google Analytics, Google Search Console, Google Tag Manager, Google My Business,Google Looker Studio,SEMrush, Ahrefs, Moz, Screaming Frog
- Technical Skills: HTML, CSS, JavaScript basics,
- Content Management System: WordPress, Strapi, Magento, Shopify
- Analytical Skills: Data analysis, performance tracking, reporting
Timeline
SEO Specialist
Navabrind IT Solutions PVT LTD
09.2023 - Current
SEO Analyst
Egrove Systems Pvt Ltd
09.2021 - 08.2022
SEO Analyst
Swot Tech Solution
03.2016 - 09.2021
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