Sarath Babu Meduri
Guntur
Summary
Results-driven Procurement and Supply Chain Management Professional with extensive experience in Sales and Marketing within Agri Business and FMCG sectors. Achieved improved purchasing quality and timely delivery by establishing quality check procedures and enhancing supplier relationships. Focused on driving cost-effective procurement strategies, inventory management, and operational efficiencies to enhance overall business performance.
Overview
3
3
Languages
6
6
years of post-secondary education
24
24
years of professional experience
Work History
Assistant General Manager- Procurement of Spices
Paras Spices Private Limited
Moga, Punjab
06.2026 - Current
- Coordinated raw spice procurement with vendors and internal teams to ensure timely supply and quality standards.
- Reviewed and negotiated contracts to secure favorable terms and optimize procurement costs.
- Identified opportunities for process improvement within the procurement cycle.
- Identified cost-saving opportunities and streamlined processes to enhance operational efficiency.
- Monitored inventory levels and placed orders for new stock as needed.
- Controlled business inventory to keep numbers beneath targets through expert oversight and usage monitoring.
- Communicated regularly with suppliers regarding product delivery timelines, pricing information.
- Monitored quality checks for incoming materials and finished spice batches.
- Provided training, guidance, and support to staff members on proper procedures and policies.
- Ensured compliance with company policies, procedures, and regulations.
- Conducted research to identify new potential suppliers based on quality, price, availability, reliability and serviceability criteria.
- Supervised spice production workflows across blending, packing, and dispatch operations.
- Guided supervisors and staff on workflow, reporting, and operational procedures.
SENIOR MANAGER -SPICES FULFILLMENT
DISTRICO INDIA PVT LTD ( AN INNOTERRA COMPANY)
Guntur, Andhra Pradesh
12.2023 - 06.2026
- Developed new vendor relationships and sourced alternative raw material to enhance quality and address supply gaps.
- Led development of new products to meet customer demands.
- Facilitated smooth audit processes by maintaining organized records and adhering to regulatory requirements.
- Ensured timely payments to suppliers through effective coordination with the finance team, supporting cash flow management.
- Coordinated sales activities to enhance customer engagement and satisfaction., supply chain, and logistics activities for DISTRICO India.
- Built cross-functional coordination between sales, finance, and warehouse teams.
- Coordinated sales, supply chain, and logistics activities to streamline operations at DISTRICO India.
- Managed vendor relationships and resolved service issues to ensure consistent supply and service reliability.
- Streamlined claim settlements process to ensure timely resolution and minimize delays. and ensured timely payments to suppliers.
SENIOR MANAGER - SPICES (CORPORATE ACCOUNTS)
STAR AGRIBAZAAR PRIVATE LIMITED
Guntur, Andhra Pradesh
12.2022 - 12.2023
- Fulfillment of Corporate clients' demand by offering seasonal commodities like Chilli, Turmeric, Coriander, Cumin, and other Blended spices
- Managed B2B client portfolios across contract renewals and account growth.
- Facilitated onboarding of new suppliers to enhance product availability.
- Managed dealer relationships, resolving service issues to enhance client satisfaction at STAR AGRIBAZAAR PRIVATE LIMITED.
- Presented service solutions to decision-makers and procurement contacts.
- Led cross-functional operations at STAR AGRIBAZAAR PRIVATE LIMITED across procurement, sales, and logistics
- Preparing Annual budget and contracts for the financial year
- Conducting physical quality checks and comparing results with the specification sheet
- Monitored competitors' activities to identify market trends and opportunities, ensuring competitive positioning.
SENIOR OFFICER PROCUREMENT - SPICES
ITC LIMITED - AGRI BUSINESS DIVISION
Guntur, Andhra Pradesh
11.2015 - 12.2022
- Implementing product portfolio of whole spices year-on-year and adding new products from new sourcing zones as well as new suppliers across PAN India for procurement of whole and value-added spices, additives, general items, Oleoresin, and competitive prices
- Capturing monthly average prices from sourcing zones and comparing yearly prices to take decisions for procurement of bulk volumes at bottom price
- Preparing annual contracts from the best source based on volume planned in the financial year within the budget or lower than the budget
- Conducting physical quality checks and comparing results with the specification sheet
- Monitored competitor product quality and cost comparisons with existing products, optimizing delivery activities from supplier locations to manufacturing sites to enhance internal movement efficiency without compromising quality
- Planning the supply chain to deliver goods to various locations
- Observing and understanding market trends and forecasting market demand
- Training Sales Team and implementing standard operating procedures in the work area to develop a strong brand image in the customer mind
- Facilitated daily communication and collaboration among farmers, vendors, and field teams.
- Supported dispatch planning for crop procurement and warehouse movement schedules.
- Resolved operational issues through coordination with logistics, purchase, and field officers.
- Oversaw the development and implementation of operational procedures.
- Coordinated cross-departmental projects to achieve company objectives.
SENIOR OFFICER - SPICES (EXPORTS)
ITC LIMITED - AGRI BUSINESS DIVISION
Guntur, Andhra Pradesh
11.2011 - 11.2015
- Designed and implemented sales strategies with the right mix of sales and focus on the top and bottom-line to deliver annual volumes for the area within allocated accounts
- Designed and implemented sales strategies with the right mix of sales and focused on the top and bottom-line to deliver annual volumes for the area within allocated accounts
- Explored new business areas and negotiated terms of trade while fostering strong, long-lasting customer relationships.
- Aligned product pricing with quality to meet customer expectations within the given target price by getting target samples from customers
- Observed market trends and forecasted the market demand and implemented promotion activities to increase brand image
- Delivered important insights to the sales force to support new product innovations.
- Provided the sales force with critical information to enhance product sales and support new product innovations.
- Managed strategic planning for products, designed and maintained roadmaps, and aligned development team actions with plans.
ASSISTANT MANAGER - OPERATIONS AND MERCHANDISING (FMCG)
SPENCER'S RETAIL LIMITED
Kakinada, Andhra Pradesh
07.2007 - 10.2011
- Administered categories of FMCG Food (Processed Food, Beverages and Frozen) and FMCG Non-Food(Personal Care, Home Care)
- Designed and executed a comprehensive promotion strategy inclusive of in-store merchandising, to increase walk-ins and impulse purchase
- Optimized floor space and managed working capital to enhance gross margin performance
- Developed strategies to achieve revenue and profitability targets for the assigned category through retail and consumer sales initiatives
- Enhanced operational quality by developing processes and systems, benchmarking against competitors to ensure best practices
- Identified customer needs and used it to increase sales through optimal use of resources
- Enhanced the systems and processes for forecasting requirements that ensured adequate stocking and inventory management
- Planned the marketing strategy and conducted promotions & events, in collaboration with the various stores
- Monitored inventory levels and raised replenishment requests.
- Performed regular audits of inventory levels to maintain optimal stock levels.
- Maintained visual merchandising standards across retail sections.
- Enforced store SOPs, safety checks, and housekeeping standards.
- Collaborated with other departments to ensure timely completion of projects.
- Managed logistics associated with product shipments ensuring timely deliveries.
- Identified areas of risk within operations and developed plans for mitigation or elimination of these risks.
- Participated in new project meetings & shared the new work information with all the team members
- Developed strategies for process improvement, cost reduction and increased customer satisfaction.
- Developed strategies for process improvement, cost reduction and increased customer satisfaction.
Assistant Manager-Operations
Nilgiri's Super Market
Vijayawada, Andhra Pradesh
08.2002 - 06.2007
- Maintained the product range for customer convenience and ensured alignment with merchandise flow.
- Executed promotional strategies to enhance product visibility and increase margins.
- Developed pricing strategies and margin fixation for in-house brands to ensure competitive edge, boosted brand image and increased sales
- Merchandised the SKU range with respect to the merchandise flow as well as prepared the product master for new stores with competitor analysis and maintained the product range for customer convenience
- Interacted with distribution centers for smooth flow of goods within time to the stores
- Coordinated with distribution centers to ensure timely flow of goods to stores
- Prepared schedule for the suppliers and distribution centres for return goods in case of damage/ expiry as per ToT (Terms of Trade)
Education
MBA - Marketing Management
Annamalai University
Chennai, India 04.2008 - 01.2010
Bachelor of Arts - Economics
Dr. Ambedkar University
Vijayawada, Andhra Pradesh , India 06.2005 - 01.2007
NCVT - Career And Technical Education
Industrial Training Institute
Vijayawada, Andhra Pradesh , India 06.1998 - 01.2000
SSC -
B.V.B. Public School
Vijayawada, Andhra Pradesh , India 06.1995 - 04.1996
Skills
- Change Managementourcing
- Procurement
- Vendor development
- Inventory Management
- Inventory oversight
- Order Placement
- Forecasting demand
- Process optimization
- Supply chain
- Product development
- Quality assurance
- SAP MM
- SAP Procurement Functions
- Database Management
- Sales marketing
- Cost Analysis
- Export management
- Procurement
- Attention to detail
- Negotiation
- Communication
- Teamwork
- Process Optimization
- Procurement
- Process optimization
LANGUAGES
English: C2 Proficient, Telugu: C2 Proficient, Hindi: C2 Proficient
PERSONAL INFORMATION
English: C2 Proficient, Telugu: C2 Proficient, Hindi: C2 Proficient
Languages
Telugu
First Language
English
Beginner
A1
Hindi
Upper Intermediate
B2
Timeline
Assistant General Manager- Procurement of Spices
Paras Spices Private Limited
06.2026 - Current
SENIOR MANAGER -SPICES FULFILLMENT
DISTRICO INDIA PVT LTD ( AN INNOTERRA COMPANY)
12.2023 - 06.2026
SENIOR MANAGER - SPICES (CORPORATE ACCOUNTS)
STAR AGRIBAZAAR PRIVATE LIMITED
12.2022 - 12.2023
SENIOR OFFICER PROCUREMENT - SPICES
ITC LIMITED - AGRI BUSINESS DIVISION
11.2015 - 12.2022
SENIOR OFFICER - SPICES (EXPORTS)
ITC LIMITED - AGRI BUSINESS DIVISION
11.2011 - 11.2015
MBA - Marketing Management
Annamalai University
04.2008 - 01.2010
ASSISTANT MANAGER - OPERATIONS AND MERCHANDISING (FMCG)
SPENCER'S RETAIL LIMITED
07.2007 - 10.2011
Bachelor of Arts - Economics
Dr. Ambedkar University
06.2005 - 01.2007
Assistant Manager-Operations
Nilgiri's Super Market
08.2002 - 06.2007
NCVT - Career And Technical Education
Industrial Training Institute
06.1998 - 01.2000
SSC -
B.V.B. Public School
06.1995 - 04.1996