SARATH R
Marketing And Operational Expert
Kerala
Summary
Dynamic Marketing and Operational Manager with a proven track record in brand building, strategic planning, and market expansion. Expertise in crafting and executing innovative marketing campaigns, lead generation strategies, and customer engagement initiatives that enhance brand visibility and drive sustainable business growth. Proficient in market research, competitor analysis, budgeting, and event management, ensuring flawless execution of both ATL and BTL marketing activities. Skilled in leveraging operational management digital marketing, advertising, and promotional strategies to optimize ROI and effectively expand customer reach.
Overview
4
4
Languages
2
2
Certifications
13
13
years of professional experience
Work History
Marketing and Operation Manager
Esamrt Distributors
08.2025 - Current
- Established vendor relationships to enhance supply chain efficiency, supporting overall operational effectiveness.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Maximized performance by monitoring daily activities and mentoring team members.
- Controlled costs to keep business operating within budget and increase profits.
- Reduced operational costs through comprehensive process improvement initiatives and resource management.
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
- Oversaw inventory management, optimizing stock levels, and reducing waste.
- Enhanced team productivity by implementing agile methodologies, leading to more efficient project completion.
Marketing Manager - Brand Building
UltraTech Cement Ltd
03.2024 - 06.2025
- Developing and executing marketing strategies to enhance brand awareness, driving sales, and maintaining market share while ensuring brand consistency across all channels.
- Creating impactful branding campaigns to position the company as an industry leader.
- Providing sales support and training, ensuring teams have the knowledge and tools to sell cement products effectively.
- Managing marketing budgets, handling vendor relations, tracking expenses, and optimizing ROI while planning and executing ATL and BTL marketing activities.
- Building brand awareness, equity, and loyalty through strategic branding efforts while strengthening relationships with dealers, retailers, and distributors.
- Planning and executing events, including product launches and trade shows, to boost brand recognition and customer loyalty while providing marketing support to channel partners.
- Developing and maintaining partnerships with key stakeholders (architects, builders, contractors) to promote the brand and drive sales.
- Conducting competitor analysis to track market trends and identify opportunities.
- Collaborating with cross-functional teams to align marketing and branding strategies with business goals.
Regional Marketing Manager
Ageas Federal Life Insurance Company Ltd
01.2018 - 02.2024
- Managed all marketing strategies and campaigns by collaborating with vendors, insurance agents, sales agents, and marketing team members.
- Supported insurance sales and brand awareness goals through events and various marketing initiatives that engaged new and existing members of target audience groups.
- Experienced in brand-building with proven expertise in branding, advertising, event and tour management, and marketing communications. Recognized as a valuable team member with strong leadership skills and the ability to perform well under pressure.
- Skilled in coordinating efforts across all departments with excellent interpersonal skills, excelled at building strong relationships with stakeholders. As an effective communicator, engaged with customers and colleagues at all levels and remained motivated by taking on responsibilities and overcoming challenges.
- Customized insurance programs as needed to go the extra mile in accommodating customer wishes.
- Tracked marketing campaigns, events, e-marketing efforts, subscriber lists, and other necessary information in CRM systems.
- Worked alongside creatives on the graphic design team to ensure the completion of marketing campaigns, promotional materials, and other collateral, ensuring timely execution of promotions across Kerala.
- Negotiated with vendors and contractors to coordinate cost, placement, and scheduling.
- Coordinated with third-party associates and vendors for the successful implementation of events.
- Interacted with employees to identify weak links and resolved them to enhance productivity.
- Implemented innovative ideas for sales promotion.
- Conducted market research on competitor products and submitted reports to the reporting manager.
- Developed and implemented targeted marketing campaigns that increased brand awareness and engagement.
- Led cross-functional teams to streamline marketing operations, enhancing efficiency and reducing project timelines.
- Managed regional marketing budgets and allocated resources effectively to maximize campaign impact.
- Conducted market research and analysis to identify emerging trends and inform strategic marketing decisions.
Marketing Manager
Eureka Forbes Limited
05.2013 - 01.2018
- Initiated and coordinated advertising campaigns and promotional activities.
- Developed and implemented creative marketing strategies along with collaterals that made an impact, supported the brand, and drove sales and online/offline traffic.
- Managed periodic analysis of marketing efforts, competitor marketing strategies, and campaigns with the help of market research.
- Ensured impeccable execution of the plan through various ATL and BTL activities.
- Planned and executed retail visibility initiatives for focus segment products.
- Planned and led the design and delivery of regional marketing activities such as exhibitions, seminars, and promotions, while evaluating their effectiveness.
- Sourced, negotiated, and managed external support agencies, including printers, designers, marketing firms, PR teams, vendors, and media.
- To support and motivate the sales force, provide product and sales skill training.
- Developed and implemented comprehensive marketing strategies that increased brand awareness and customer engagement.
- Led cross-functional teams in executing successful product launches, enhancing market penetration and sales performance.
- Analyzed market trends and consumer behavior to drive data-driven decisions and optimize marketing campaigns.
- Managed budgeting and resource allocation for marketing initiatives, ensuring maximum ROI and project efficiency.
Education
MBA - Marketing
T. John Business School
Bangalore01-2011
Diploma Digital Marketing - Digital Marketing
Greatlearning Accadamy
Mumbai, India 04.2001 -
Bachelor of Arts - Economics
NSS College
Pandalam01-2006
Higher Secondary - Plus Two
AGRMHSS
Vallikunnam, Kerala01-2003
SSLC - Schooling
GHSS
Sooranadu, Kerala01-2001
Skills
Cross-functional team leadership
Marketing strategy development
Operational process improvement
Vendor relationship management
Customer satisfaction enhancement
Budget management
Inventory management
Agile methodology implementation
Competitor analysis
Cost control
Resource management
Staff management
Negotiation
Budget control
Salesforce management
Certification
Post Graduate Program in Strategic Digital Marketing | 2023 – 2024
Interests
Songs, Travelling
PERSONAL STRENGTHS
- COMMUNICATION – Strong verbal and written communication skills, enabling effective collaboration and clear reporting.
- ADAPTABILITY – Quickly adapts to evolving environments, technologies, and shifting priorities with ease.
- ATTENTION TO DETAIL – Ensures accuracy and precision in tasks, particularly in technical operations and data analysis.
- MANAGEMENT – Skilled in overseeing teams, evaluating performance, and guiding others toward achieving organizational goals.
PREVIOUS EXPERIENCE
- Plus, Business Machine Ltd, Bangalore | Sep 2011 – Feb 2012
- Al-Hassa Auto Parts Ltd, Saudi Arabia | Jun 2011 – Aug 2012
PERSONAL DETAILS
- Gender: Male
- Date of Birth: 1986-05-17
- Nationality: Indian
- Marital Status: Married
AREAS OF EXPERTISE
- Marketing Strategy & Brand Building
- Event Management & Sponsorships
- Budgeting & Cost Optimization
- Customer Engagement & Relationship Management
- Market Research & Competitive Analysis
- Sales & Lead Generation
- Advertising & Public Relations
DECLARATION
I hereby declare that the above-mentioned information is true and I bear the responsibility for the correctness of the above-mentioned particulars. SARATH R
Timeline
Marketing and Operation Manager
Esamrt Distributors
08.2025 - Current
Marketing Manager - Brand Building
UltraTech Cement Ltd
03.2024 - 06.2025
Regional Marketing Manager
Ageas Federal Life Insurance Company Ltd
01.2018 - 02.2024
Marketing Manager
Eureka Forbes Limited
05.2013 - 01.2018
Diploma Digital Marketing - Digital Marketing
Greatlearning Accadamy
04.2001 -
MBA - Marketing
T. John Business School
Bachelor of Arts - Economics
NSS College
Higher Secondary - Plus Two
AGRMHSS
SSLC - Schooling
GHSS