Sarathi Sarkar

As a seasoned technology consultant, I currently collaborate with multiple organizations, delivering a comprehensive range of tech services. My expertise spans across managing the full lifecycle of technology services, from design and development to continuous enhancement, ensuring products remain competitive and customer-focused. I have successfully led product migration projects, optimizing systems for enhanced efficiency and reduced downtime. My specialized services include Tech Due Diligence & Integration, Security IT Audits, Data Analytics, AI-driven Digital Marketing strategies, among other key offerings.

I also led the development of advanced EV charging software, guiding it from concept to deployment. The platform enhances operations, user experience, and scalability, integrating smart charging, real-time monitoring, and data analytics for optimal performance.

Dentsu is a global marketing and advertising company offering media, creative, and digital marketing services. Known for its impactful innovations and transformative solutions, Dentsu helps brands navigate the digital age by integrating data, technology, and creativity. In 2022, Dentsu made history as the first Indian agency to be named Agency of the Year at the Cannes Lions Festival of Creativity.

Responsibilities & Highlights:

• As an integral member of the executive leadership team, played a pivotal role in shaping the organization's growth strategy and contributing to the development and implementation of key policies.
• Served as the strategic technology partner, overseeing IT strategy and operations for Dentsu South Asia, ensuring alignment with business objectives and driving technological innovation across the region.
• Collaborated closely with CXOs across various functions and service lines to support client engagements, actively participating in high-level meetings and brainstorming sessions, with a strong focus on optimizing operational efficiency and reducing the cost to serve.
• Acted as a key partner to the Mergers and Acquisitions team, overseeing all technology-related aspects to ensure seamless integration and alignment with the company’s strategic objectives.
• Played a pivotal role in the integration of Dentsu and Aegis Media, leading the planning and management of the entire initiative. Successfully navigated the complexities of merging two organizations with distinctly different cultures, operational styles, and value systems, ensuring a smooth and cohesive integration process.
• Transformed the business by executing comprehensive rebranding initiatives and managing brand mergers and closures in alignment with the organization’s strategic blueprint.
• Simplified operations by implementing unified systems across Finance, Media, Creative, and operational excellence, driving efficiency and consistency.
• Drove the adoption of cutting-edge technologies, including the implementation of cloud solutions, the creation of bots, and implementation of various AI tools, to enhance operational capabilities and drive innovation.
• Prioritize the automation of physical processes to enhance efficiency, reducing both costs and time.
• Collaborating as a member of the regional IT Executive team and working closely with the regional CTO, contributing significantly to strategy and direction at the APAC level.
• Mentoring and developing a high-performance central tech team of 25 professionals across diverse functions such as Tech Ops, Development, CISO, and Governance, supporting a user base of 4,000.
• Overseeing compliance with statutory requirements under Indian and UK law, including data protection.
• Driving continuous improvement in IT standards by facilitating internal IT audits across the organization.
• Managing the planning, forecasting, budgeting, and cost control of technology services across South Asia, covering both Capex and Opex.
• Managing third-party partnerships effectively to secure substantial savings in both Capex and Opex for the organization.

Hansa Research is a full-service market research agency specializing in Media, Telecom, Financial Services, Consumer Products, and Technology. Hansa Research designed the IRS methodology when the concept of continuous tracking of media/product consumption was introduced.

Responsibilities & Highlights

• Continuous interaction with Research, Analysis and Field function heads to constantly enhance the business and operations.
• As a key member of the leadership team, contributed to business as well by directly connecting with clients as required.
• Set up of 800-seater outbound call center with Auto Dialer programmed for Multi-lingual customized research surveys across Mumbai, Delhi, Kolkata and Bengaluru.
• Creation of 'Field Monitoring System' which is an automated business-reporting tool. This tool helped business stakeholders to view research jobs on - quality checks, status reporting, escalations, CATI/CAPI, payment, and client reporting window to view job progress.
• Handled the online research survey business with real-time crosstab analysis and data interpretation for clients
• Creation of system design for interviewer profiling, timesheet, and intranet.
• Initiated an annual external IT Audit by third party vendor to ensure high level of integrity and functioning.
• Review hardware and software acquisition and maintenance contracts.
• Ensured continuous delivery of IT services and evaluation of IT systems.
• Built and maintained a team of programmers, data analysts, and infrastructure specialists.

Integrated research-based brand consultancy with headquarters in Germany.Icon Added Value is a leader in providing accurate solutions for managing brands.

Responsibilities & Highlights

• Interpret data, analyze results using statistical technologies using SPSS, Crosstabs, etc and provide ongoing reports.
• Developed and implemented data collection systems and devised strategies that optimize statistical efficiency and data quality.
• Acquired data from primary or secondary data sources to create and maintain databases/data systems.
• Identified, analyzed, and interpreted trends and patterns in complex data sets.
• Worked closely with management to prioritize business and information needs.

AlGhareeb – Britannia Encyclopedia" in Bahrain, an organization offering a wide range of educational products for institutions, corporations, and individuals. The company operates branches across the Gulf, including Kuwait, Abu Dhabi, Qatar, Oman, Ajman, and Dubai, with its head office in Bahrain.

Responsibilities & Highlights

• Worked closely with the Sales team to formulate client strategies to enhance business opportunities.
• Developed an application that helped Britannia operations to analyze sales and profit patterns.
• Set up office connectivity between Dubai, Abu Dhabi, Kuwait, Oman, Qatar, and Bahrain.
• Implemented E-commerce site for the organization, with MIS to show real time sales along with stock management and demand.