Sarathkumar Subramani
Chennai
Summary
A multi-skilled Professional with over 13 years’ experience in Shopping Centre Leasing and Marketing. Skilled in tenant relations, lease negotiations, and driving occupancy growth while maximizing rental income. Strong track record in market analysis and lease administration.
Overview
15
15
years of professional experience
Work History
AGM – Leasing, Mall of Madras & Market of India (SPR City)
SPR City – Mall of Madras
05.2026 - Current
- Led leasing strategy and brand pitch development for Mall of Madras within Spr City.
- Developed leasing pitch decks and executive summaries for national and international retail chains.
- Conducted market research on trade catchment, competing retail hubs, and category-wise brand fit.
- Performed catchment analysis and competitive positioning studies to enhance tenant acquisition efforts.
- Enhanced annual operating plan presentations for mall stakeholders, including detailed Ikea proposal.
- Coordinated leasing discussions with key infrastructure partners on transit-oriented development opportunities.
- Provided insights to optimize leasing strategies through comprehensive market analysis.
SENIOR. MANAGER – Leasing (PMC and Palladium Chennai)
The Phoenix Mills Ltd.
07.2021 - Current
- Ensuring occupancy targets are achieved for the centre
- Leased 20 long-vacant units at the centre, contributing to improved occupancy rates.
- Achieving renewal targets (Business Plan rates) are achieved much before time and documentation is concluded.
- Ensuring a solid portfolio base of brands is maintained so that they can be considered upon churning of existing brands
- Ensuring star regional/Pan India level brands are leased at the centre
- Ensuring star F&B is added at the Centre to enhance customer experience
- Enhanced the F&B offering at the centre by adding star F&B restaurants
- Developed relationships with innovative concept stores, transitioning from conventional to unconventional brands and formats aligned with local demographics.
- Created a sports cluster at the centre by adding flagship stores of star sports brands
- Created a list of prospect retailers who meet the qualifying criterion.
- In depth analysis of retailer performance at the centre
- Market intelligence and data gathering
- Preparation of the annual budgets, forecasting of revenue for the centre
- Exceeded MG targets by 125% for FY 22-23, FY 23-24, and FY 24-25.
- Coordinated with retailers during fit outs and provided marketing support for legal documentation closure.
- Identified a network of trusted vendors to support timely delivery of fitout, ensuring the occupancy targets are achieved.
- Assisting finance and legal dept. in case of any discrepancy/disputes with retailers
- Provide insights and ideas to top management for long term planning
- The Phoenix Mills is India's largest Shopping Centre developer with a market cap of US $ 7.63 billion, with 13 operating malls with a total Gross Leasable Area (GLA) of 8.82 million sq. ft. As India's largest retail led mixed-use developer, the group has real estate assets in Mumbai, Bengaluru, Chennai, Pune, Ahmedabad, Surat, Coimbatore, Agra, Indore, Lucknow & Bareilly with its operations spanning across most aspects of real estate development like planning, execution, marketing, management, and sales.
- Signed & Opened MG-TEX (First Car Experience) Center in the Country in PMC Chennai.
- Achieved 98% trading occupancy post Second Covid.
ASST. MANAGER –Leasing & Marketing
Precious Intelligence India Pvt ltd
03.2017 - 06.2021
- Manage team of 3 Executives & 1 Customer Care Executives.
- Leasing of retail spaces in the mall - retail stores, temporary and permanent kiosks and
- Played a Key role in Leasing of anchor Brands Like D Mart, Max etc… in Grand square Mall.
- Leased office space of 15,000sqft
- Coordinate with Brands from the fit-out stage to store opening.
- Strategize, develop and manage marketing campaigns - ATL, BTL, Online, Events and Expos, Schemes and promotions.
- Develop the overall financial budgets and plans in line with the sales and marketing Strategy of the organization and also ensure appropriate market research and analysis are conducted.
- Planned budgets aligned with sales and brand objectives, analyzing impact and correlating media spends to sales performance.
- Define the marketing research process, brand building plans, future marketing trends for the organization with specific role & responsibilities for the team members
- Study the market situation and provide suggestions to the Management to assist in pricing decisions, Event plans, Customer insights and also handle PR, CSR and Corporate communications.
- Primarily responsible for SOH (Sales turnover) by doing Marketing strategies and initiatives.
- Executed branding initiatives including influencer campaigns and blogger engagements in collaboration with digital marketing agency.
- Brand Alliances like Fm's, Tv Channels, online Sites to promote the inhouse brands or Mall promotion
- Coordinated public relations efforts with CirKle PR and Red Consulting, managing external communications including press releases and advertisements.
- Created a Food Street by adding Multiple F&B Offerings in the Premises.
- Created Multiple IP's like Interschool fest, Taskmaster, Pongal Fest, Music Festival etc… events for the Centre.
- Increased the Revenue by average 15% every year.
- Conducted 100 Events in FY 18-19, which is highest ever in single FY.
- Increased the Hoarding Revenue from 8lacs to 40 Lacs in FY 18-19
- Leased office space of 15,000sqft
SALES COORDINATOR
Golden Vats Pvt ltd
06.2015 - 02.2017
- Coordinated and verified route plans for 60 sales executives across Tamil Nadu, ensuring efficient coverage.
- Executed ATL and BTL activities to enhance brand visibility and drive market engagement.
- Prepared indents and secured approvals from government officials (Tasmac) to facilitate stock management.
- Approved indents will be circulated to the factory for Stock dispatch.
- GVPL is a Liquor Manufacturing Company with the market cap US $ 500million dollars
- Outlined primary responsibilities in the role.
ENTREPRENEUR
AKSHARA SOUPS & BOWLS
03.2012 - 01.2016
- Increased annual revenue from $100K to over $500k within Two years by developing a new catering service and implementing a cost-control system that reduced food waste by 30%.
- Designed and launched a social media marketing strategy that boosted sales by 40% and built a loyal customer base.
- Recruited, trained, and managed team of 6 employees, decreasing staff turnover by 30% through comprehensive a comprehensive training program and positive work culture.
- Demonstrated expertise in restaurant operations, including P&L management, menu development, and staff leadership, managing annual turnover of $500k.
SALES COORDINATOR
KIRAN GLOBAL CHEMS LTD
06.2014 - 05.2015
- Generated revenue by identifying potential customers.
- Maintained rapport with existing business partners, including L&T Metro, to foster collaboration and strengthen relationships.
- Prepared daily sales reports to track performance and support decision-making.
- Outlined key responsibilities in role
- KGCL is Manufacturing company of Sodium, Silicates potassium to Worldwide clients with the Market cap of US $ 2 billion dollars
Education
B.Tech. - Information Technology
Hindustan University
01-2012
Skills
- Retail Leasing, Negotiation, Fit-out Management, Lease agreements and contracts, Lease administration, Budgeting and Forecasting, Marketing Events, Revenue Generation and Property Sourcing
Personal Information
Title: Retail Leasing Expert | Marketing Professional
Awards & Certifications
Employee of the Quarter Q1 2023 at Phoenix Marketcity, Chennai, Employee of the Year FY 24-25 at Phoenix Market city, Chennai.
Hobbies & sport
Cricket, Chess & Cooking.
Language Proficiency
English, Tamil, Hindi – Basic Reading & Writing
Timeline
AGM – Leasing, Mall of Madras & Market of India (SPR City)
SPR City – Mall of Madras
05.2026 - Current
SENIOR. MANAGER – Leasing (PMC and Palladium Chennai)
The Phoenix Mills Ltd.
07.2021 - Current
ASST. MANAGER –Leasing & Marketing
Precious Intelligence India Pvt ltd
03.2017 - 06.2021
SALES COORDINATOR
Golden Vats Pvt ltd
06.2015 - 02.2017
SALES COORDINATOR
KIRAN GLOBAL CHEMS LTD
06.2014 - 05.2015
ENTREPRENEUR
AKSHARA SOUPS & BOWLS
03.2012 - 01.2016
B.Tech. - Information Technology
Hindustan University