Saravana Kumar
Digital Marketing Executive
VILLUPURAM
Summary
Results-driven Digital Marketing Specialist with 3+ years of experience in both B2B SaaS and B2C EdTech domains. Expert in running performance-based campaigns across Google Ads, Facebook Ads, and executing SEO strategies to drive quality leads and reduce customer acquisition cost (CAC). Skilled in cross-functional collaboration, audience segmentation, ad creative planning, and campaign optimization.
Overview
3
3
years of professional experience
3
3
years of post-secondary education
Work History
PPC Specialist
ENTRI Software Solutions
07.2024 - 12.2024
- Spearheading lead generation campaigns on Google Ads and Facebook Ads, targeting Tamil-speaking tech and non-tech audiences.
- Responsible for identifying target audiences, segmenting based on interests and behaviors, and optimizing CAC.
- Collaborated closely with the creative team to write compelling ad scripts that align with current trends and user pain points.
- Conducted weekly meetings with the sales team to analyze lead quality, and adjusted targeting based on feedback.
Played a key role in improving conversion rates through A/B testing, and refining campaign creatives and landing pages.
Digital Marketing Executive
TeleCMI Technologies
02.2022 - 04.2024
- Successfully managed and optimized Google Ad Words campaigns for both the Indian and US markets, resulting in increased brand visibility and lead generation.
- Conducted A/B testing on various campaign elements, including ad copies, landing pages, and call-to-actions, leading to improved conversion rates.
- Created SEO-optimized blog content targeting commercial keywords, which significantly contributed to the generation of high-quality leads through both paid and organic channels.
- Exchanged blog content and engaged in link building by reaching out to relevant businesses in the SaaS realm, thereby enhancing the visibility of websites and webpages and driving substantial traffic.
- Developed and designed compelling case studies showcasing the company's successes, aiding in building trust and credibility with potential clients.
- Crafted engaging landing page content to drive conversions and improve user experience, ultimately boosting lead flow.
Education
Bachelor of Commerce -
E.S Arts and Science College
01.2016 - 01.2019
Skills
Google AdWords
Meta/Facebook Ads (Leads, Conversion)
SEO (On-page, Off-page)
Link Building
Google Search Console
Google Analytics, Google Tag Manager
Audience Segmentation & Targeting
Landing Page Copywriting
Creative Ad Scripting (Video & Static)
Timeline
PPC Specialist
ENTRI Software Solutions
07.2024 - 12.2024
Digital Marketing Executive
TeleCMI Technologies
02.2022 - 04.2024
Bachelor of Commerce -
E.S Arts and Science College
01.2016 - 01.2019