Data-driven marketing professional with hands-on experience in market research, digital marketing, and marketing analytics. Skilled in conducting customer behavior analysis, designing research studies, and delivering actionable insights using SPSS, Excel, and Google Forms. Experienced in driving adoption of digital platforms, creating SEO-driven content, and consulting clients across industries. Currently pursuing PGDM (Marketing) and ranked among the top 10% of the batch.
Customer Profile Analysis in Affordable Housing Finance, 05/24, 07/24, Conducted a mixed-method research study analyzing the demographic and financial behavior of customers availing affordable housing loans. Collected and analyzed primary data from 100 respondents using Google Forms, and applied statistical tools such as Chi-square tests, correlation, and ANOVA using SPSS. Insights presented to stakeholders to improve marketing and loan targeting strategies in low-income customer segments.