Sarika Salunkhe

Websites: www.inogic.com, www.maplytics.com, docs.inogic.com and docs.maplytics.com

• Managed link building campaigns with external vendors to acquire high-quality backlinks.
• Communicate with third-party websites for guest posting, video publishing, and graphic integration to acquire high-quality backlinks.
• Implemented redirects and other technical solutions when needed to fix broken links or improve user experience.
• Researched and identified new keywords for content creation that improved web traffic.
• Reviewed website architecture regularly to ensure it was optimized for maximum crawlability by search engines.
• Ensured all SEO activities followed Google's Webmaster Guidelines.
• Utilized Google Analytics and other data sources to track organic traffic performance over time.
• Assisted in developing social media strategies that drove targeted visitors through organic search results.
• Analyzed website performance metrics, such as page speed, keyword density, and backlinks, to identify optimization opportunities.
• Optimized landing pages using meta tags, title tags, alt text, anchor text. to improve search engine visibility.
• Performed technical audits of websites to identify potential issues affecting ranking positions.
• Collaborated with content writers to ensure SEO best practices were incorporated into all website copy.
• Created detailed reports on SEO initiatives and provided recommendations for changes or improvements.
• Monitored competitor websites and industry trends to stay ahead of the curve in SEO tactics.
• Tested different approaches for improving SERP rankings.
• Provided guidance on how to optimize HTML code for better search engine indexing.
• Recommended changes or updates based on algorithmic updates from major search engines like Google and Bing.
• Worked closely with designers, developers, project managers, marketing teams, and other stakeholders throughout the organization.
• Assisted in the development of mobile SEO strategies to target users on smartphones and tablets.
• Optimized website speed and mobile responsiveness to align with Google's best practices.
• Collaborated with web developers to ensure website architecture was SEO-friendly.
• Created and managed web pages in WordPress, evaluating and implementing plugins to enhance website functionality, performance, and SEO compliance.
• Developed SEO reports for upper management, highlighting performance metrics and ROI.
• Conducted comprehensive keyword research to optimize website content and improve search engine rankings.
• Implemented on-page SEO strategies, including meta tags, headers, and ALT text optimization.
• Coordinated content creation that aligns with SEO goals, including blogs, forums, product descriptions, and landing pages.
• Designed custom graphics using Canva for blogs, landing pages, and social media, ensuring brand consistency and visual engagement
• Managed PPC campaigns to complement organic search efforts and increase visibility.
• Implemented schema markup on the website to enhance search engine result page (SERP) appearances.
• Stayed updated with the latest search engine algorithms and SEO best practices.
• Created and refined custom AI prompts using ChatGPT, Copilot, Gemini, and Perplexity.

Website: www.b2info.in

• Conducted keyword research using Google AdWords to target low-competition, high-conversion terms.
• Performed on-page SEO: meta tags, internal linking, content and image optimization, header structuring, and new service page creation.
• Managed technical SEO: XML sitemaps, robots.txt, and Google Webmaster Tools setup.
• Executed off-page SEO: directory submissions, social bookmarking, blog posting, classified ads, and local listings.
• Tracked performance and conversions using Google Analytics, SEO Moz.
• Created blog content and supported image-sharing strategies to boost referral traffic and brand visibility.

Website: www.naturalessentialsuk.com

• Conducted keyword research using Google AdWords to improve targeting and organic visibility.
• Performed technical SEO audits: broken link checks, website and competitor analysis, keyword selection, and meta/title tag optimization.
• Optimized content, internal links, and image alt tags to align with SEO best practices.
• Utilized Google Webmaster Tools to monitor site performance and provide actionable SEO recommendations.
• Executed email marketing and off-page SEO activities including directory, article, and blog submissions.
• Managed social media optimization, content promotion, and classified listings to expand digital reach.

Website: www.icanbpo.com

• Conducted broken link checks, website audits, and keyword selection to identify optimization opportunities.
• Optimized title tags and meta tags to improve search engine visibility and click-through rates.
• Utilized Google Webmaster Tools to monitor site health and index performance.
• Executed off-page SEO activities including directory submissions, article submissions, blog posting, and social bookmarking to enhance backlink profile and domain authority.