Sarika Sharma
Media, Content Writer, Talent Acquisition, News, Current Affairs
Noida
Summary
Leading & innovating editorial content, fostering creativity & driving strategic initiatives; targeting assignments as Editorial Head, Talent Acquisition head, Content Head - preferably in Delhi/NCR. Skilled Journalist with 23+ year history conceptualizing, writing and reporting on diverse stories in the fields of news, current affairs, entertainment and sports. Well versed in digital media and skilled in writing and editing pieces for online platforms. Diligent professional offering story development, news, and entertainment expertise. Detail-oriented with great listening and people engagement skills. Quality-driven Editor with superior attention to detail and meet stringent deadlines. Superior proficiency in writing guidelines and captions.
Overview
24
24
years of professional experience
3
3
Languages
Work History
Editor, Entertainment (TV) Online
Times of India
05.2016 - 03.2024
- Overseeing the content creation process and providing guidance to junior & senior digital editors, enhancing their writing and editing skills, fostering a collaborative and productive work environment
- Editing text to enhance clarity, correct spelling, and ensure proper punctuation
- Assuming responsibility for developing content for all components of a business proposal, incorporating input from stakeholders
- Establishing editorial boards, making publishing decisions, and actively participating in social events
- Strategizing, collaborating, and refining content for digital publication
- Developing attention-grabbing headlines and engaging abstracts to drive content promotion across multiple entry points and social media platforms
- Streamlining the editorial process and optimizing workflow through effective utilization of company's content management system
- Ensuring consistent, readable, and accurate content while efficiently expediting the development process
- Driving content success in the creation and publishing processes through efficient and objective work.
- Streamlined workflow efficiency by expertly organizing and managing digital assets for easy access during postproduction.
Editor (Entertainment & Photos)
Indian Express Ltd.
02.2013 - 04.2016
- Elevated overall presentation of articles through establishment of a unique writing style and use of captivating headlines & captions
- Conducted interviews with prominent Bollywood stars and celebrities, gathered news on various topics including current affairs and leisure
- Led the entertainment and photos sections, oversaw the daily content production and ensured the quality of all published stories
- Guaranteed the prompt upload of stories on various social media platforms, including Facebook and Twitter.
Deputy Editor, Movies
NDTV Convergence Ltd.
05.2006 - 01.2013
- Orchestrated live coverage of prestigious events such as the Oscars, Golden Globes, and Filmfare Awards
- Provided comprehensive coverage of the Royal Wedding of Prince William and Kate Middleton, transforming the entire site with interactive picture polls and exclusive special editions within a remarkable timeframe of 1 day.
Producer of Subcon Feed (Reuters)
ANI
02.2000 - 04.2006
- Edited diverse articles and reported on political, fashion & entertainment stories for renowned channels including NDTV, CNN, BBC, India TV, Doordarshan, and various regional and national networks
- Covered major events such as the 1997 blasts in Delhi, Gujarat Earthquake, Godhra Riots, and December 13 Parliament Attack.
Executive Profile
- Leveraging 23+ years of proven experience in editorial leadership, I had last worked as Entertainment (TV) Editor - TOI Online with Times of India
- Strategized, edited, proofread, and revised news, current affairs, sports, entertainment content, developed & curated content for various media platforms, ensured that content is clear, easily understood, interesting, & accurate, also refined the quality of all content for organization's web presence like website and other social media and online articles
- Stayed up to date with industry’s trends & key players, maintained knowledge of current political news, sports, movies, music, celebrity culture; harnessed key relationships with industry influencers, and covered various high-profile events
- Developed content strategy for multiple platforms, including digital, & social media, introduced videos, Instagram lives, interactive interviews with Stars, famous personalities, celebrities and enhanced page views
- Led a team of editors, writers & content creators in planning, producing, and distributing engaging entertainment content and provided expertise guidance to maintain a consistent voice, tone & structure to deliver engaging content for to audiences
- Liaised & coordinated with writers, photographers & videographers, oversaw multimedia content production & distribution.
- Produced SEO-optimized content for better visibility, managed and implemented social media strategies, promoted content, drove improved audience engagement & visibility
- Transformed with new digital trends & technologies, adapted seamlessly to new trends for content creation & distribution resulting in optimized content & improved engagement rates
Core Competencies - Key Skills
- Content Management
- Content Editing
- Proofreading
- Quality Control (Formatting, Style)
- SEO Best Practices
- Digital Content Publishing
- Audience Management
- Social Media Management
- Online Market Research
- Workflow Optimization
- Strategy Planning & Execution
- Team Management & Leadership
Education& Credentials
- 1998, M.A. (English), Delhi University
- 1997, PG Diploma in Journalism, YMCA, Delhi
- 1996, B.A. (English Hons.), Delhi University
- 1995, Diploma in French, Bharatiya Vidya Bhawan, Delhi
Selected Highlights& Contributions
- Recognized as the Best Employee of the Month in 2010, rewarded with a special bonus for driving record-breaking page views on the NDTV movies website
- Received Express Excellence Award twice for outstanding performance in October, November, and December 2015
- Received Express Excellence Award for outstanding work in the first three months of joining in 2013
- Covered the Screen Awards live hosted by Shah Rukh Khan in 2014 and Screen Awards in January 2015
Personal Information
Date of Birth: 08/13/76
Timeline
Editor, Entertainment (TV) Online
Times of India
05.2016 - 03.2024
Editor (Entertainment & Photos)
Indian Express Ltd.
02.2013 - 04.2016
Deputy Editor, Movies
NDTV Convergence Ltd.
05.2006 - 01.2013
Producer of Subcon Feed (Reuters)
ANI
02.2000 - 04.2006
Similar Profiles
KARISHMA KARAN SHAHKARISHMA KARAN SHAH
Senior Manager at Times Of IndiaSenior Manager at Times Of India
Ayesha NehaAyesha Neha
Intern at Times Of IndiaIntern at Times Of India
Sony PasalaSony Pasala
Intern at Times Of IndiaIntern at Times Of India
Swastika TripathiSwastika Tripathi
Senior Content Producer - Videos at Times Of IndiaSenior Content Producer - Videos at Times Of India
Prashant KashyapPrashant Kashyap
Consultant at TATA CONSULTANCY SERVICESConsultant at TATA CONSULTANCY SERVICES