SARIKA SHETTY
Fashion Designer, Merchandiser, Consultant, Entrepreneur
Mumbai,MH
Summary
To apply and enhance my skills and aptitude in an environment that provides the freedom to explore creative ideas and that provides opportunities for development in a position as a Fashion Design Consultant / Merchandiser; which will utilize my creative, aesthetic, analytical and managerial skills.
Overview
22
22
years of professional experience
1
1
Language
Work History
Startup Founder
Little Buttercups
01.2021 - Current
- Developed sales strategies that resulted in increased revenue generation year over year.
- Devised comprehensive go-to-market plans that successfully launched products into target markets.
- Assembled and led a high-performing team, fostering a culture of collaboration and innovation.
- Increased company growth by developing and implementing innovative business strategies.
- Leveraged social media platforms for targeted advertising campaigns that boosted online visibility and brand awareness.
- Drove product development from concept to launch, ensuring alignment with customer needs.
Merchandiser
Arrow - Arvind Brands (A Division of Arvind Mills Limited)
03.2007 - 09.2007
- Conducted focus group research to obtain consumer feedback to be used as a guideline to develop Arrow Women’s line
- Providing market research and buyer preferences to the International designer as input to develop product lines for the Indian market
- Development of samples as per design docket
- Fit analysis of sample
- Presentation of product line to buyers
- Compilation of the purchase orders in SAP
- Execution of the purchase orders.
Design Consultant / Merchandiser
LINARIKA
04.2004 - 10.2006
- Trend Collection: study of the trends and forecasts for the season
- Concept Development: developing samples as per trends, forecasts and viability
- Executing and follow-up on sampling
- Ascertain basic initial costing of the product
- Presentation of product line to buyers
- Sourcing of raw materials required
- Execution of the purchase orders
- Coordinate with the dispatch department for delivery of consignment
- The job also called for organizing of photo & film shoots to promote the brand Linarika covered by the following: Print Media: Femina, New Woman, Bombay Times, Asian Age & DNA
- Broadcast Media: IFW Review (Sony TV), Linarika Review (Sahara News & NDTV)
- Also participated and assisted Lina Tipnis to organize the Fashion Show cum Exhibition Fair for Linarika at the CPD Dusseldorf, 2006-the largest fair for designer clothing in Europe.
Internship in Merchandising and Retailing
Pyramid Creations
03.2002 - 03.2004
- Direct dealing with the clientele
- Gained understanding of fittings and alterations of sized garments
- Gained understanding of cutting ratios for mass production and hence billing.
Education
Associate of Science - Fashion Business Management
Fashion Institute of Technology
New York 04.2001 -
Diploma in Fashion Design -
The Cambrian College of Applied Arts And Technology and graduated at The Rizvi College of Fashion Design And Creative Arts
Diploma in Textile Design - undefined
L.S. Raheja Technical Institute of Arts And Crafts
Bachelors of Commerce - undefined
R.A. Poddar College of Commerce And Economics
High School - undefined
Bombay Scottish High School, I.C.S.E
Skills
Design Consultant
Trend Collection: study of the trends and forecasts for the season
Concept Development: developing mood board/story board and collection as per trends, forecasts and viability
Merchandiser
Developing sample as per the design specifications
Ascertain basic initial costing of the product
Presentation of product line to buyers
Compilation and execution of the purchase orders
Windows, MS Office, Adobe Photoshop, Corel Draw
Timeline
Startup Founder
Little Buttercups
01.2021 - Current
Merchandiser
Arrow - Arvind Brands (A Division of Arvind Mills Limited)
03.2007 - 09.2007
Design Consultant / Merchandiser
LINARIKA
04.2004 - 10.2006
Internship in Merchandising and Retailing
Pyramid Creations
03.2002 - 03.2004
Associate of Science - Fashion Business Management
Fashion Institute of Technology
04.2001 -
Diploma in Fashion Design -
The Cambrian College of Applied Arts And Technology and graduated at The Rizvi College of Fashion Design And Creative Arts
Diploma in Textile Design - undefined
L.S. Raheja Technical Institute of Arts And Crafts
Bachelors of Commerce - undefined
R.A. Poddar College of Commerce And Economics
High School - undefined
Bombay Scottish High School, I.C.S.E