Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Languages
Timeline
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Sarmistha Roy Choudhury

Sarmistha Roy Choudhury

Delhi NCR

Summary

Dynamic management professional with diverse corporate experiences, eager to help global customers achieve their desired business goals & contribute to team's success. Proficient in strategy building, marketing, customer success, internal consulting, key account management and process optimization. Equipped with analytical thinking, problem solving skills & high attention to detail.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Senior Manager - GTM & AI Platform Success

Intellect Design Arena Limited
07.2023 - Current
  • Collaborated with CXOs and product management to define go-to-market plans for IntellectAI's new Enterprise AI platform, including messaging, pricing, and promotional strategies.
  • Developed a detailed customer success strategy tailored to the dynamic industry landscape, outlining execution steps, timeline, and organizational design.
  • Organized 10+ AI bootcamps for over 500 global stakeholders to showcase self-serve, low-code capabilities of Enterprise AI Platform (powered by GenAI), demonstrating real-life use cases and hosting hands-on sessions.
  • Prepared artefacts and collaterals for executive business reviews, value mapping calls, and success stories, incorporating key scorecards and success metrics.
  • Guided and mentored high-value strategic partners and customers through the sales process, establishing direct relationships and assisting with value propositions.
  • Led a diverse cross-functional team, including success specialists, product analysts, SMEs, marketing managers, and UX designers, in driving the AI strategy forward.
  • Researched build vs. buy approach to evaluate multiple LMS platforms for setting up a learning portal as part of the customer success strategy. Engaged extensively with academy partners, internal teams and external agencies to build a robust academy, boosting customer engagement, adoption, and overall brand equity.

Customer & Product Success Consultant

Salesforce
08.2020 - 07.2023
  • Conducted data-driven 360-degree analysis of account performance, growth indicators, industry benchmarking against peers, gap identification & strategy recommendations for top accounts with AOV > $1Mn.
  • Implemented ways to improve customer relationships & performance-enhancing suggestions through accelerators, 1:1 coaching etc. with a CSAT of 5/5, leading to increased product adoption & reduced attrition risk.
  • Organized and hosted quarterly webinars with an average attendance increase of 40%, driving engagement and customer education.
  • Collaborated with Global Success Managers, Account Executives & other cross functional project teams to identify license upsell/cross-sell opportunities and aid in conversion.
  • Mentored 7 new team members for their enablement & smooth transition in their success guide job role.
  • Tested playbooks and program ideas to track results based on defined customer goals, to improve their Salesforce ROI & to influence their GTM decisions, post sales strategy & solution roadmaps as part of value mapping assessments
  • As a SPOC for the team, coordinated across AMER, APAC & EMEA regions to conduct stakeholder analysis, understand the growing needs of customers and uplift the portfolio of high-value customer-facing deliverables based on feedback.

Management Intern

Intel
04.2019 - 06.2019
  • Analyzed the technology consumption trends, relevance and adoption factors (macroeconomic drivers and challenges) of Intel's market ready smart solutions for the Indian market.
  • Devised effective marketing communication strategies to promote Intel's smart solutions to identified stakeholders and segmented target markets, based on the results of intense quantitative & qualitative analysis.
  • Curated PR notes as marketing communications collateral for the Innovations (R&D) team of Intel India.

Business Development Executive

Priya Communications
09.2017 - 05.2018
  • Developed and executed strategic initiatives to implement key changes and improvements for promotion/advertising of brands and events via outdoor media.
  • Provided strategic advice & helped advertisers/key accounts get the best return on their advertising investment by working closely with them in a consultative role.
  • Managed the opportunity pipeline every week, providing adhoc updates & ROI reports to senior management.
  • Curated and managed content for company profile, company website, digital campaigns, corporate newsletters etc.

Education

MBA - Marketing & Finance

Great Lakes Institute of Management
Gurgaon
05.2020

B.Tech - Petroleum Engineering

Dibrugarh University
Assam
07.2017

Skills

  • Strategic Planning
  • Cross-Functional Collaboration
  • Partnership Development
  • Stakeholder Analysis
  • Resource Allocation
  • Team Leadership
  • Excellent Communication
  • Data-driven decision-making
  • Documentation And Reporting
  • Troubleshooting and problem resolution
  • Performance Tracking and Evaluation
  • Critical Thinking
  • Customer Relationship Management (CRM)
  • Salesforce Products
  • Digital Marketing & Reporting Tools (Tableau, quicksight, KonnectInsights etc)

Certification

  • Salesforce Certified Marketing Cloud Email Specialist
  • Salesforce Certified Administrator (SCA)
  • Salesforce Certified Marketing Cloud Adminstrator
  • Salesforce Certified Associate
  • Google Analytics for Beginners
  • Best Academic Record in Marketing Domain - Great Lakes Institute of Management

Accomplishments

  • Awarded Impact Player multiple times for strengthening customer relationships, securing excellent customer feedback, conducting high value engagements for top accounts of AOV $1-5Mn, during Salesforce Tenure
  • Hired at Intellect as part of the elite Future Emerging Leadership (FuEL) programme batch of 2023, which is an accelerated leadership hire program for outperforming individuals.
  • Been awarded with Impact Trailblazer Badge for extensive hours of volunteer service to the community.
  • Worked as a HBR Ascend Select Member and participated in various research projects led by Havard Business Review and shared views with the editorial, marketing & product team.
  • Received CBSE Merit Certificates for academic excellence in 2011 and 2013 Boards.

Languages

English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Bengali
Advanced (C1)

Timeline

Senior Manager - GTM & AI Platform Success

Intellect Design Arena Limited
07.2023 - Current

Customer & Product Success Consultant

Salesforce
08.2020 - 07.2023

Management Intern

Intel
04.2019 - 06.2019

Business Development Executive

Priya Communications
09.2017 - 05.2018

MBA - Marketing & Finance

Great Lakes Institute of Management

B.Tech - Petroleum Engineering

Dibrugarh University

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Sarmistha Roy Choudhury