Sarmita Patel
SEO MANAGER
Mumbai
Summary
- SEO Manager with 7.5 years of experience in effective online marketing and optimization. Performed online research and keyword searches targeting new and potential Users.Hardworking, performance-oriented leader offering proven expertise in SEO,Amzon,research and campaign enhancement.
- A challenging and rewarding position in a growth-oriented organization where i can enhance my SEO, internet/Digital Marketing,Marketplace skill.
Overview
7
7
years of professional experience
3
3
years of post-secondary education
2
2
Certifications
Work History
SEO Manager
Gynoveda
Mumbai, Malad
10.2021 - Current
- Contribute to the New Product Development initiative by conducting Google Keyword research for proposed and launched products.
- Identify & analyze the consumer sentiments & competitor's position and submit recommendations in form of weekly reports (or as and when requested)
- Plan, develop & implement a Brand SEO plan for leveraging brand searches and ROI maximization.
- Identify & hire agencies, freelancers for seamless execution of supporting SEO activities such as content, blog, articles writing & publication.
- Work with the web development team for delivering a better User Experience & Interface that matches all essential guidelines of the search engines.
- Identify & implement SEO KPIs for improving the organic ranking of the company's website.
- Monitor Google Analytics for bounce rate, avg time spent on the website, redirects, click rate and other essential SEO parameters and report the progress every week.
- Prepare and present and overall SEO progress reports every week (or as and when requested)
- Work on improving Amazon organic rankings with the marketplace team and submit weekly progress report for all products.
- Coordinate with Marketplace management & PPC agencies in order to understand the growth metrics & plan revenue generation for growth of revenue from organic searches
- Identify our buyer persona to better target identified audiences through company's website and alternate SEO channels.
- Identify problems and deficiencies and implement solutions in a timely manner
- Suggest improvements in process and productivity optimization
Senior SEO Analyst-Team Leader
Innovins Technology Pvt Ltd
Mumbai,Malad
04.2019 - 09.2021
- Performing On going keyword research ,analysis & optimization.
- Competitors Market Analysis with respective online tools.(SEM Rush,Ahref)
- Developing & Implementing link building strategies
- Recommending changes to website architecture,content,Links & pages speed
- Able to handle recurring customer data SEO reports,problem solvers
- Optimization on cloud kitchen software & saas based Product Software
- ON-Page & OFF-Page SEO optimization.
- Optimization Campaign on google Search Ads & facebook(Post Engagement Ads,page like Ads,Lead generation Ads)
- Able to Create & Send 25+ reports for customers with using internal tools.
Digital Marketing Executive
Crayon Infotech Pvt Ltd
Mumbai,Malad
10.2018 - 03.2019
- Competitors Market Analysis with respective online tools.(SEM Rush,Ahref)
- Developing & Implementing link building strategies
- Recommending changes to website architecture,content,Links & pages speed
- Developing Meta title,description,alt text,meta tag
- ON-Page & OFF-Page SEO optimization.
- Actively researching,testing and proposing new ways to improving search engine ranking.
- Directed traffic growth strategies, SEO, content distribution, email marketing
- Performing website audit.(Weekly)
Senior SEO Executive
i9innovins
Mumbai,Malad
05.2018 - 09.2018
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Managing google & facebook campaign
- ON-Page & OFF-Page SEO optimization.
SEO Executive
Brain Infotech Pvt Ltd
Gujarat, Surat
04.2016 - 03.2017
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Researched and implemented search engine optimization recommendations.
- Integrated marketing plans with brand campaigns to drive brand to demand.
- Managing 404 url redirection
- Email marketing
- Optimization on saas based Product Website
- Blog Submission
SEO Analyst
kaizen Infotech Pvt Ltd
Gujarat,Surat
09.2014 - 12.2016
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Competitors Market Analysis with respective online tools.(SEM Rush,Ahref)
- Developing & Implementing link building strategies
- E-commerce Website Optimization.(On Page SEO)
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
- Analyzed SEO outreach goals and presented findings to marketing director.
- Keyword research using Google Keyword Planner
- Analyzed data & created reports using google analytics
- Website Audit(Monthly)
Education
Bachelor of Information Technology - Engineering Technology
Shri S'ad Vidya Mandal Institute Of Technology
Gujarat 05.2011 - 04.2014
Skills
Keyword Research
New Product development
Competitors Market Analysis
Marketplace Optimization(SEO,PPC)
Digital Marketing
Certification
Completed Advanced Digital Marketing Course [DMTI-Softpro]
Timeline
SEO Manager
Gynoveda
10.2021 - Current
Leadership Award [SEO Team Leader], [Innovins Technology Pvt Ltd]
02-2020
Senior SEO Analyst-Team Leader
Innovins Technology Pvt Ltd
04.2019 - 09.2021
Digital Marketing Executive
Crayon Infotech Pvt Ltd
10.2018 - 03.2019
Senior SEO Executive
i9innovins
05.2018 - 09.2018
Completed Advanced Digital Marketing Course [DMTI-Softpro]
01-2018
SEO Executive
Brain Infotech Pvt Ltd
04.2016 - 03.2017
SEO Analyst
kaizen Infotech Pvt Ltd
09.2014 - 12.2016
Bachelor of Information Technology - Engineering Technology
Shri S'ad Vidya Mandal Institute Of Technology
05.2011 - 04.2014