Saroj Bolar

• Present annual Buying, marketing plan, and budget to achieve company goals.
• Review feedback from on Brand acceptance and customer expectations.
• Monitor sales, markdowns, margin, Budget management, Buying, and Inventory control Propose business strategies & plan for Brand growth.
• Work on New Brand launch & Brand expansion strategy.
• Identification & setting up stores
• Range planning and product selection to ensure complete sell-through as per brand product, style, and assortment plans
• Buying a commercially viable product range with the right pricing up-to-date with the latest fashion trends Range reviews to management and regional store teams.
• Heading Marketing- Including Social media marketing, Influencer marketing, PR, Performance Marketing,Google meta adds and Offline Marketing
• Core product planning- Forecasting core products for bulk buying and guiding on distribution timeline to make sure that the right product is in the right stores at the right time and in the right quantity.
• Driving business growth through right Brand Placement, Customer Engagement and Communication, thus promoting retail KPIs and presence of brand across digital space
• Developing new marketing initiatives, programs etc., that is appealing to consumers & increases brand recall.
• Promoting business through product specifications and ensuring maximum visibility of the brand
• Expanding the network across India thereby increasing the reach of the brand to the customers

• Spearheading Brand Management & Product Development;
  heading end-to-end business activities and building Private Apparel & Skincare Brand focus in conjunction with the requirements of the brand.
• Planning, formulating & implementing strategies for higher sales.
  Launched 6 Private Brand to increase market penetration, drive revenue & profitability and improve brand positioning.
• P&L ownership and conducting statistical analysis to determine potential growth by evaluating competitor strategies; providing in-depth analysis of markets, industry trends, competitors and clients to improve planning and decision-making.
• Establishing & enhancing product placement across highly competitive markets by devising Marco strategies; ensuring achievement of quarterly marketing plans and alignment of all marketing communication strategies to support the brand.
• Accelerating future growth initiatives by deploying innovative digital solutions to drive consumer engagement with end-to-end virtual selling & Marketing.
• Increased Brand and Product Portfolio
• Designed successful sales techniques & strategies using customer and market feedback; analyzing & maintaining sales volume, product mix and selling price by assessing supply & demand, changing trends, & competitor matrices

• Create brand awareness.
• Constantly innovate ad create new products, storylines, themes, Marketing & sale strategy
• Coordinate with Retail Operations to collate feedback on retail and brand operations.
• Review daily Brand performance reports of all stores & portals & take/assign the necessary tasks to maximize sales
• Develop a Strategy for increasing Brand image, and growth, take necessary approvals and ensure implementation of the same.
• Market and Competition Research Acquire market intelligence through various sources and analyze trends that may impact business.
• Research the brand acceptance within the region or any new territory and identify any inputs on brand customization required.
• Map competition prices/products and provide qualitative inputs to the business.
• Creating new seasonal looks and style guides for marketing campaigns
• Creating a store visual merchandising & styling guide for the right display and fixture allocation in stores Research the latest trends in products, brands, styles, designs, fits, etc.
• Identification of Key Merchandising stories and big bets of the season

• To Study merchandise requirements & make OTB plan for each brand by setting sourcing products & launches based on actual sales data, sales forecasts, company order parameters, inventory checks, forthcoming events, and replenishment needs.
• To Design the merchandise plan (pricing, promotion, assortment, etc.) with the team for timely availability of stocks at the stores & at the warehouse for respective digital platforms
• Markdown and promotion planning-Creating effective markdowns and promotions at the end of the season for old stock clearance.
• Report making- to understand customer behaviors & financial analytics.
• Executing quick repeat orders of best-selling styles for increasing sales.
• Off-ranging Regular flagging of broken sizes and poor sellers to create space for new lines.
• Consolidating this stock in an off-range warehouse for end-of-season sale.
• Ensure that Product selection & Sampling meet the Quality Check parameters & Brand requirements. Constantly work on reducing CRM & increasing repeat customer purchases & Margin.
• Ensure LFL growth Merchandise planning & allocation to meet monthly launches, weekly drops, themes, and numbers

• Visionary Leadership
• Created new brands / product ranges for brands
• Global Strategic Alliances
• High-stake Negotiations
• Strategic Business Planning with Budget / Sales
• Forecasting Tactical Market Planning / Research
• Competitor Analysis & Monitoring
• New Business Development
• Brand Management
• Training & Mentoring

• Annual Business turnover achieved 200 Cr (47% growth over previous year)
• Increased Brand portfolio across categories through OEM & Private Label Brands.
• Innovation in creating Private Brands in Apparel ,Personal Care & Health & Fitness Categories.

• Enhanced brand recognition by developing and executing targeted marketing campaigns.