- Founded and operated Daapen, a successful product studio and performance marketing agency focused on digital transformation and MVP development for startups and MSMEs.
- Led all aspects of client acquisition, negotiations, and project delivery, overseeing 10-12 projects covering web apps, warehouse management systems, and edtech solutions.
- Managed cross-functional teams in design, development, and performance marketing, leveraging Agile methodologies to ensure project success and client satisfaction.
Selected Project Highlights:
SBSC - Delhi University (Internship Portal)
- Developed an internship portal for Delhi University, resulting in 1000+ student applications within the first week.
- Led the development efforts, focusing on user-centric design and functionality. Improved efficiency in recruitment processes for Delhi University.
Merkabah (Dubai Visa Application Web App)
- Led the development of a web application for visa services, resulting in streamlined visa application processes.
- Prioritized features and functionalities based on client requirements and market needs. Expanded client's market reach and service accessibility.
Autofocus (Studio based in USA)
- Developed a web app for an international client, resulting in increased lead generation and portfolio visibility.
- Managed the development process, ensuring alignment with client objectives and timelines. Enhanced client's online presence and brand recognition.
Nehamrit Farms (Performance Marketing Project)
- Implemented a digital marketing strategy, resulting in revenue generation of over 8 lakh INR within the first month.
- Achieved a return on ad spend (ROAS) of 70X and revenue scaling to over 25 lakhs. Optimized marketing campaigns and conversion funnels to maximize conversion rates and ROI.
Ican Nano (Distributor Development Project)
- Established over 30 distributors in less than 3 months, generating 15 crores upfront as distribution fees.
- Generated 1500+ inbound inquiries through digital marketing campaigns.
Facilitated business growth and market expansion for the client.
Stellifian (Edtech MVP Development)
- Built an MVP for an edtech startup, focusing on key features and functionalities for early user adoption.
- Managed development iterations and prioritized features based on user feedback and market trends. Improved learning outcomes and user engagement through innovative product solutions.
Atya.ai (Warehouse Management System)
- Developed a warehouse management system, optimizing space utilization and goods management.
- Led the product roadmap and feature prioritization, ensuring alignment with client objectives. Enhanced operational efficiency and inventory control for the client.
Easemyroom (Student Accommodation Platform)
- Developed a web app for student accommodation, reaching over 1 lakh students in the Delhi area.
- Led go-to-market strategy and user acquisition efforts, resulting in rapid platform reach. Simplified the process of finding accommodations for students in the target market.