Sarthak Ohol

Dynamic User Experience Designer with a proven track record at CDK Global MNC, specializing in UX and product design. Expert in wireframing and prototyping, I excel in user research and testing, driving innovative solutions that enhance usability and accessibility. A collaborative team player, I integrate AI to elevate user experiences.

• UI/UX Design Certification, DesignBoat UI/UX School, 06/30/19
• Interaction design foundation- UX- Design Thinking, 12/31/24
• Design thinking: The ultimate guide (IxDF), 3rd Globally, 12/31/19

Dealer as an API Buyer (Fortellis)

• Designed the API discovery and subscription flow, simplifying complex processes for dealers.
• Conducted user research and prototyping that led to a 20% drop-off reduction and improved adoption.
• Fortellis – Automobile App & API Website
• Contributed to building core API features, reducing onboarding friction for developers and improving API adoption by 18%.
• Designed and tested information architecture flows that cut task completion time by 22%.

Dealer Portal (Fortellis)

• Designed the Dealer Portal from the ground up, enabling dealers to manage preferences with ease, resulted in a 30% increase in dealer portal usage.
• Implemented a design system for consistency and scalability, cutting design-to-dev handoff time by 40%.

Alvea Milk Store App & Marketing Platform

• Led UX design for Alvea’s digital platform, improving conversion rates by 25% through responsive UI, marketing landing pages, and user-centered workflows.
• Applied personas, journey mapping, and storyboarding to align design decisions with user needs, and business goals

RDS Design System

• Served as a component designer, delivering reusable components that improved UI consistency across four or more products
• Enhanced development efficiency, reducing iteration cycles by 35%

• As a UX facilitator, I bridge the gap between users, stakeholders, designers, and developers, ensuring that everyone’s voice is heard and aligned toward a shared product vision. I guide teams through collaborative design thinking workshops, co-creation sessions, and research synthesis to uncover deep user insights and drive strategic decisions.

• CDK Global 2021 - part of building a UI design system
• CDK Global 2023 - Create possibilities in critical solutions (Award by VP) star employee