SARTHAK RAJ

Lead the Global Taxonomy team at Deloitte, overseeing taxonomy management across GFS member firms.

• Spearheaded annual data refresh cycles using scaled methodologies and project management frameworks, ensuring successful deployment across SIT, UAT, staging, and production environments.
• Fostered collaboration by building stakeholder relationships across all engagement geographies garnering US, NSE, APAC with successful release of client services levels, work break down structure and client intelligence reporting.
• Liasoned and managed Reporting, People, Communication Taxonomies for engagement data supporting the overall opportunity to engagement (O2E) data migration cycles for in house global member firms.
• Process optimizing work fronts to make the modus operandi fungible to remove redundancies and automate creation of market offering deliverables for all consumers including applications and business.

Lead the Deloitte Global Member Firm Data Alignment project with the objective to enhance accuracy and validity of current mappings in Global Financial Firm Systems like SWIFT, Jupiter (Master Data Management) and DESC (Deloitte Entity Search & Compliance).

• Supervised day-to-day operations to meet performance, quality and service expectations - lead a high functional team of 21 Contractors and 8 Analysts.
• Data Consistency: Alignment of Global MDM entity attributes with DESC (Name, Industry, Parent, Company ownership, address). Ensure consistent data is visible to end users across Paradigm and DESC.
• Data Quality: Alignment of Mandatory attributes within Global MDM, such as English Account Name, Legal Account Name, Global Parent mappings, and their hierarchies, were aligned to ensure consistent data and adherence to global standards for improved data quality.
• Initiated and led Process Optimization by moving from a manual, Excel-based system to a dedicated Microsoft Access tool that maps data to a SQL table. This shift improved efficiency and strengthened process control.
• Process Re-Engineering involved collaborating with Global MDM, DESC, and Jupiter teams to establish a unified global process for creating and modifying entities across DESC, Jupiter, Paradigm, and SWIFT. This initiative aimed to address inconsistencies, improve agility, and reduce redundancy, ultimately leading to better process control.

Lead the DQ3 arm of the Data Migrations where we were responsible for Deloitte entity level mastering of data in MDM as part of Global Jupiter, Paradigm and SWIFT Migrations supporting opportunity to engagement data cycles.

• Mastering of bulk accounts in MDM and responsible for overseeing the data alignment of hierarchies between SWIFT, MDM through various life cycle management support.
• Led multiple successful cycles of Data Migrations all the way from MFAT, SIT, UAT to Go - live on production - Jupiter and Paradigm for Deloitte entities like the US, S-LATAM, Israel, Spain, Luxembourg, Nordics to name a few.
• Lead a part of the initial SWIFT migrations cycles for DE preparing for their on-boarding on SWIFT.
• Engaged onboarding for venders on Customer relationship management cycles.

Lead the NSE (North & South Europe) data alignment projects - validating, researching, cleansing and alignment of Deloitte Entity data between global firm systems such as SWIFT, MDM.

• Led the SWIFT Parent creation process where we were responsible for alignment of orphan clients from SWIFT to MDM - mapping the entity to parent relationship for the Nordics - NL, BE, DK, SE, IT & FI.
• Led other O2E cycle projects where the Deloitte NSE Top 1000/100 entity mapping were validated and cleansed for SWIFT to MDM.
• Ran primary and secondary reviews for entity and hierarchy relationship mapping for NSE driving the harmonization of data between SWIFT - MDM.
• Proven track records of Stakeholder management cross markets - NSE, US, UK by grit.

• Handled Uber's Social Media interactions with end-users on Twitter & Facebook for India, Bangladesh & Sri Lanka. Ranging from safety to incident management, to being eyes and years for the footprint of the social media brand narrative by fire fighting.
• Coordinated with stakeholders for strategy, improving interaction from the brands perspective and better the Social media footprint along with Crisis Communication to mitigate virility.
• Working on setting up the creative process in order to effectively improve creativity in Uber's brand narrative in terms of Social Media responses on the India, Bangladesh and Sri Lanka handles on Twitter & Facebook.
• Data collation and assimilation on Influencer engagement as well as High Profile cases, making weekly reports for Executive Relationship Management.
• Providing Communications for Consumer delight projects. Crisis Communication and triaging with Cross-functional teams like Social Marketing, Communications to manage expectations.

• Helped formulate a strategic plan right from identifying the potential place and set up until brand placement.
• Curated the website, along with the content for the launch of the Bistro.
• Standard operating procedures and training plan for the new hires and external contractors of the Bistro.
• Recruiting on all ends, from head chefs to the entirety of kitchen staff and front end operation staff for the Bistro.
• Food menu identification and curation of the menu and proposing key unique selling dishes.
• Food costing integration, aligning with over-head costs and operation costs to ensure smooth functionality for the future sales.
• Directed multiple events in coordination with the Bistro management from Corporate get-together to Private Events, covering Art & Music.
• Provided vendors to ensure regular supply of stock and raw ingredients for the Bistro on a consistent scalable basis.

• Campaign management for the government of Andhra Pradesh under the Indian political sphere for Travel, Tourism and political engagement.
• Identified Standard Operating Procedures for Social Media Marketing and liasoning on all electronic media forums.
• Corporate communication strategy, aligning with properties, investors and end users, enhancing the brand recall.
• Implementation of brand safety protocols to have a check for all advetorial campaigns.
• Content curation to resonate the design language of the brand.
• Identification of potential clientèle and curation of their marketing campaigns.

• Core focus was to tap into the long tail clients, renew the relationships with HT as their PR agency. The tasks often involved communicating and understanding the pain-points of the clients and assist them in having a smooth relation.
• Drove revenue generation by securing start-ups & new-era clients for ad sales on print, digital & radio platforms and actively contributed to the strategy for efficient sales planning to meet long term and short-term targets.
• Acted as eyes & ears of the media marketing team by monitoring the market share for HT and tract new clients enhancing sales.
• Collaborated with cross functional teams like MIS, Commercial, Operations & Design to ensure streamlined flow of information & timely communication of ad positioning to drive business results.
• Developed effective consultative selling processes to satisfy client's need for optimal business results, built client relationships through excellent service delivery to ensure continuous business growth.

• At Business Information Management, our team was the authoritative source on providing supplemental data not found in Firm Financial Reporting Systems. As part of the team I leveraged external data sources to analyse impact of a merger or acquisition on client revenue for Deloitte's Big Revenue clients.
• Played the role of a catalysing agent identifying and providing leads on prospective clients on a monthly basis to the senior management.
• Acted as the single point of contact in the Deloitte R10 offices liasoning data related to Mergers & Acquisitions.
• Predator-Prey was a pet project where we were able to predict M&A's for Fortune 500 or Forbes global 2000 companies at 80% accuracy.
• Generated supplemental data using, data mining techniques carried out primary & secondary levels of research for Deloitte's large-scale data reporting for the senior management.
• Enhanced the team productivity by transitioning end to end client relationship with stakeholders of the master data.
• Addressed all incoming adhoc requests from the Deloitte US senior management and maintaining SLA standards at 100%.
• Trained new joiners in the team and worked with them on their developmental needs by chalking out a plan and updating the repository of process documentation. Handled 1700 critical portfolio accounts of 75 PE firms generating periodic reports for the senior management & was responsible for updating & maintaining the right attributes to create a set of scientific data for predictive analytics.