Sarthy Vadnerkar
Pune
Summary
Sarthy Vadnerkar is a Presales and Marketing strategist with over 16 years of spanning Presales, Bid Management, Digital Marketing, Go-To-Market strategy across Oracle and Salesforce and Cloud Platform offerings, Product Management, and Channel Strategy. He has industry experience spanning the US public sector, life sciences, and technology, and he has worked with key accounts like Merck, Johnson & Johnson, and Global Foundries. He is a detail-oriented, attentive, and decisive leader and has implemented strategic and tactical marketing campaigns to drive engagement and sales. Sarthy has rich experience managing multi-location teams. He is a confident decision-maker, a global thinker, and an effective change agent, and he is adept at working in a fast-paced, changing environment.
Overview
17
17
years of professional experience
Work History
Director - Marketing, Presales & GTM
AST LLC
Pune
08.2016 - Current
- Company Overview: $100M+ pure cloud revenue company headquartered in Lisle, near Chicago
- Currently, he leads a team of 12 members, covering all marketing, pre-sales, and GTM activities from India
- Develop and execute a strategic marketing plan to optimize the budget for maximum visibility
- Conceptualize, plan, and organize events for AST to showcase services and market positioning
- Participate in key industry Awards & recognitions and maintain analyst and advisory relations
- Introduce Partner marketing activities to strengthen relationships with technology OEMs
- Set up inbound marketing and digital infrastructure to attract web traffic, and continuously drive website traffic and visitor engagement
- Drive digital marketing and social media channels for brand outreach
- Identify and maximize sources of lead generation and establish digital channels and launch digital campaigns (SEO/SEM/Email Campaigns) for lead generation and work closely with the SDR Team on MQLs
- Enable the sales team with pitch decks, flyers, brochures, and sales-specific collateral
- Develop case studies, competitive information digests, proposal templates, and prospect-facing informational material, among other collateral
- Enable the sales team with messaging, marketing campaigns, and lead nurturing and development for channels and prospects
- Streamlined the Go-To-Market (GTM) strategy and process by introducing the 'Messaging Framework.'
- End-end Bid Management Experience - Identifying and qualifying RFx, preparing responses, and collaborating with multiple pillars for solutions, estimation, pricing & profitability calculations, bid-defence, and post-response follow-ups including preparing SoW’s, contracts, and tracking contracts for renewals
- Primary contact for crucial customer visits across all practices in AST
- $100M+ pure cloud revenue company headquartered in Lisle, near Chicago
- Awarded 'Inclusive Leader of the Quarter' for Q4-2023
- Awarded 'Employee of the Year' for 2020-21 and 'Star Performer' for Q3-2020
- Achieved successive promotions over the last two years (Started as a Manager -> Sr
- Manager -> Director)
- Built and scaled the Marketing function from scratch to a high-performing 12-member team
- Won the largest Oracle Cloud IaaS deal for an Aerospace and Defence manufacturer in the UK
- Worked on the first Oracle Cloud BareMetal win for Oracle and AST for one of the 'Largest Convention Centers in New York'
- Strategized and built all necessary collaterals and compliances thereby leading to AST becoming one of the first five Cloud Managed Services Partner
Manager, Business Development
OneGlobe Systems
Chennai
10.2015 - 07.2016
- Single point of contact for all marketing, pre-sales, and inside sales-related activities at offshore
- Single-handedly set up from scratch a 3-member cold calling team, prepared calling scripts, cheat sheets, marketing collaterals, procured all necessary hardware equipment, etc., for effective and quality lead generation
- Prepared, conceptualized, and executed several large-scale email campaigns as a part of the outbound marketing program
- Initiated a digital marketing program
- Initiated a partnership with Amazon Web Services as a part of our cloud platform strategy and worked on upgrading the partnership to an AWS Standard Consulting Partner
- Certified inbound marketing by the HubSpot Academy
- Certified as an AWS Business Professional by Amazon Web Services
Sr. Analyst, Business Development
Cognizant Technology Solutions
Pune / Bangalore / Chennai
12.2010 - 08.2014
- Key Cognizant High Technology Business Development Team member for the account – Global Foundries
- Key Member of the Cognizant Life Sciences Business Development Team for the account – Merck
- Respond to formal or informal Requests for Proposals (RFP) and Requests for Information (RFI)
- Interacted and worked closely with business units, technology teams and support teams like finance and legal to come up with rate cards as well as revise / restructure rate cards
- Organized Client visits and for C-Level executives end-to-end from logistics to all the marketing collaterals
- Consistently maintained a win-ratio of over 65% for all RFP’s that were responded
- Strategized and implemented the first POD from Cognizant to Johnson & Johnson thereby resulting in revenues of USD 500,000
- Prepared a comprehensive engagement plan for Merck for a committed revenue stream of nearly USD 100 Million
Business Development Consultant
Oracle
Bangalore
02.2008 - 10.2009
- Member of Oracle’s ‘Acquisitions Business Development’ team that was responsible for acquired technology products
- Involved in heavy market research, identifying the potential needs for internal and external Oracle customers and prospects
- Successfully implemented focused marketing campaigns helping generate a huge pipeline for up sell/cross-sell initiatives
- Worked closely with the product management team and channel partners for product demos, product integration strategy and webinars
- Developed a highly customized ROI model for certain products to help customers estimate the breakeven and determine accurately the reduction in costs
- Won the ‘Best Team Award’ for Q3 FY09 at Oracle
- Chased an annual target of USD 600K and overachieved by 25% in FY09
Education
MBA - Marketing
SP Jain School of Global Management
Singapore, Dubai11-2010
BE - Electronics & Communication
St. Joseph’s College of Engineering
Chennai05.2005
Skills
- Go-to-Market Strategy & Execution
- Product Positioning & Messaging
- Market Research & Competitive Analysis
- Cross-functional Collaboration
- Demand Generation & Lead Nurturing
- Content Marketing & Sales Enablement
- Customer Insights & Data Analysis
- Digital Marketing & Social Media Campaigns
- CRM & Marketing Automation: Salesforce, Pardot, Kapost
Accomplishments
- Awarded 'Inclusive Leader of the Quarter' for Q4-2023.
- Awarded 'Employee of the Year' for 2020-21 and 'Star Performer' for Q3-2020.
- Achieved successive promotions over the last two years (Started as a Manager -> Sr. Manager -> Director).
- Built and scaled the Marketing function from scratch to a high-performing 12-member team.
- Won the largest Oracle Cloud IaaS deal for an Aerospace and Defence manufacturer in the UK.
- Worked on the first Oracle Cloud BareMetal win for Oracle and AST for one of the ‘Largest Convention Centers in New York’.
Coreproficiencies
- Digital Marketing Strategy
- Go-To-Market (GTM)
- Product Messaging Framework
- Partner Marketing
- Presales & Bid Management
- Market Trend Analysis
- Team Management
Timeline
Director - Marketing, Presales & GTM
AST LLC
08.2016 - Current
Manager, Business Development
OneGlobe Systems
10.2015 - 07.2016
Sr. Analyst, Business Development
Cognizant Technology Solutions
12.2010 - 08.2014
Business Development Consultant
Oracle
02.2008 - 10.2009
MBA - Marketing
SP Jain School of Global Management
BE - Electronics & Communication
St. Joseph’s College of Engineering
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