Summary
Overview
Work History
Education
Skills
Timeline
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SARVESH KUMAR

SARVESH KUMAR

Gurgaon,HR

Summary

Results-oriented Ad Sales and Business Development specialist with over 15 years of experience in digital media, AdTech, and marketing. Demonstrated expertise in managing end-to-end B2B sales cycles, closely collaborating with both internal teams and external partners. Adept at converting high-value opportunities into sustainable revenue streams through data-driven decision-making and effective stakeholder engagement. Strong background in building senior-level partnerships, analyzing market trends, setting KPIs, and providing strategic, consultative advice to clients. Skilled at leading cross-functional teams to achieve business objectives

Overview

21
21
years of professional experience

Work History

Consultant – Digital Advertising & Programmatic Revenue Growth

04.2024 - Current
  • Worked together with agencies and advertisers to create custom programmatic plans for automotive, government, and tier-2/3 cities.
  • Took care of DV360 and ADSP platforms and handling Kayzen for outcome based campaigns
  • Built strong partnerships with agencies and trading teams to select the right inventory, ensuring campaigns were efficient, clear, and delivered good results.
  • Analysed market trends and how campaigns performed to help partners with strategy, data management, and platform improvements.
  • Coordinated with finance and leadership teams to plan revenue and check if new projects were financially viable.
  • Handled the entire sales process from finding leads, tracking opportunities, to closing deals

Director – Sales

MIQ Digital
06.2022 - 09.2023
  • Spearheaded business development across key agency groups and direct brands, expanding MIQ’s regional presence.
  • Cultivated senior-level client relationships and established long-term revenue partnerships.
  • Introduced MIQ’s proprietary ad format to deliver contextual and audience-focused campaign outcomes.
  • Integrated third-party measurement tools (IAS, Moat, Nielsen) to ensure viewability, brand safety, and attribution.
  • Achieved significant growth from clients such as Bacardi, RE, MG Motors, and WGC through precise programmatic strategies and executed award winning campaign for WGC

Director – Brand & Agency Relations

RTB House
04.2021 - 05.2022
  • Led and worked closely with top management of India & Poland for GTM Strategies
  • Managed pan-India partnerships, securing business from top clients including Nestlé, Coca-Cola, Maruti, Toyota, and PepsiCo
  • Delivered full-funnel programmatic strategies focused on dynamic creatives and audience segmentation.
  • Utilized third-party data partners and measurement trackers for attribution, viewability, and audience validation.
  • Led contract negotiations and coordinated with internal product, legal, and tech teams.
  • Contributed to the development and alignment of national sales strategies with company objectives.

National Lead – Agency Relations

Times Internet
06.2018 - 04.2021
  • Directed national-level agency partnerships and trading deals with top holding agencies. Delivered 2X revenue growth by in two years, grew Cheil by 300%
  • Designed annual volume and pricing frameworks tailored to client KPIs.
  • Developed integrated ad solutions using Times’ digital properties and audience data.
  • Implemented early payment incentive models to secure revenue commitments and improve cash flow.
  • Presented and reviewed progress with ‘C’ Level and agency business heads.
  • Collaborated cross-functionally to support sales initiatives and reporting.

Regional Head – North

POKKT Video Ads
11.2017 - 06.2018
  • Crafted go-to market sales strategy across North India for in-app and gaming inventory.
  • Consulted on gamification-based brand engagement strategies with clients such as Patanjali, GSK, Dabur, KFC, GM, Ford, and Maruti.
  • Leveraged campaign data analytics to optimize mid-flight performance and measure ROAS.
  • Maintained structured CRM systems and tracked key performance indicators.

Assistant Manager – Sales

Hotstar
12.2014 - 11.2017
  • Promoted OTT adoption among traditional advertisers, securing high-value video deals.
  • Onboarded major clients including Nestlé, Coca-Cola, Reckitt Benckiser, Maruti, GM, Apollo Tyres, thereby pioneering the OTT industry for Fantasy Gaming.
  • Implemented third-party measurement tools (e.g., Moat, Nielsen DAR) to validate campaign impact, audience composition, and brand lift.
  • Contributed to market analysis to inform future sales strategy.

Manager – Agency Sales

Vdopia Inc.
04.2013 - 12.2014
  • Delivered innovative video solutions with rich media and behavioural targeting for digital agencies.
  • Established direct relationships with publishers, programmatic platforms, and brands.

Senior Executive – Digital Sales

Network18
12.2011 - 03.2013
  • Oversaw direct and agency sales for IBNLive and IBNKhabar in the North region.
  • Built and grew strong relationships in the industry to achieve targets

Other Experiences

12.2004 - 03.2011
  • Suhail Bahwan Automobiles LLC – Led marketing activities for Renault and Infiniti cars across PAN Oman.
  • T&T Motors Ltd – Managed sales for Mercedes Benz cars and oversaw marketing initiatives for UP West market.
  • Capital Cars Pvt Ltd – Led sales for Honda Cars.

Education

Bachelor of Arts -

Delhi University
04.2001 -

Skills

Strategic Partnerships & BD Execution

Timeline

Consultant – Digital Advertising & Programmatic Revenue Growth

04.2024 - Current

Director – Sales

MIQ Digital
06.2022 - 09.2023

Director – Brand & Agency Relations

RTB House
04.2021 - 05.2022

National Lead – Agency Relations

Times Internet
06.2018 - 04.2021

Regional Head – North

POKKT Video Ads
11.2017 - 06.2018

Assistant Manager – Sales

Hotstar
12.2014 - 11.2017

Manager – Agency Sales

Vdopia Inc.
04.2013 - 12.2014

Senior Executive – Digital Sales

Network18
12.2011 - 03.2013

Other Experiences

12.2004 - 03.2011

Bachelor of Arts -

Delhi University
04.2001 -

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