SARVESH KUMAR
Gurgaon,HR
Summary
Results-oriented Ad Sales and Business Development specialist with over 15 years of experience in digital media, AdTech, and marketing. Demonstrated expertise in managing end-to-end B2B sales cycles, closely collaborating with both internal teams and external partners. Adept at converting high-value opportunities into sustainable revenue streams through data-driven decision-making and effective stakeholder engagement. Strong background in building senior-level partnerships, analyzing market trends, setting KPIs, and providing strategic, consultative advice to clients. Skilled at leading cross-functional teams to achieve business objectives
Overview
21
21
years of professional experience
Work History
Consultant – Digital Advertising & Programmatic Revenue Growth
04.2024 - Current
- Worked together with agencies and advertisers to create custom programmatic plans for automotive, government, and tier-2/3 cities.
- Took care of DV360 and ADSP platforms and handling Kayzen for outcome based campaigns
- Built strong partnerships with agencies and trading teams to select the right inventory, ensuring campaigns were efficient, clear, and delivered good results.
- Analysed market trends and how campaigns performed to help partners with strategy, data management, and platform improvements.
- Coordinated with finance and leadership teams to plan revenue and check if new projects were financially viable.
- Handled the entire sales process from finding leads, tracking opportunities, to closing deals
Director – Sales
MIQ Digital
06.2022 - 09.2023
- Spearheaded business development across key agency groups and direct brands, expanding MIQ’s regional presence.
- Cultivated senior-level client relationships and established long-term revenue partnerships.
- Introduced MIQ’s proprietary ad format to deliver contextual and audience-focused campaign outcomes.
- Integrated third-party measurement tools (IAS, Moat, Nielsen) to ensure viewability, brand safety, and attribution.
- Achieved significant growth from clients such as Bacardi, RE, MG Motors, and WGC through precise programmatic strategies and executed award winning campaign for WGC
Director – Brand & Agency Relations
RTB House
04.2021 - 05.2022
- Led and worked closely with top management of India & Poland for GTM Strategies
- Managed pan-India partnerships, securing business from top clients including Nestlé, Coca-Cola, Maruti, Toyota, and PepsiCo
- Delivered full-funnel programmatic strategies focused on dynamic creatives and audience segmentation.
- Utilized third-party data partners and measurement trackers for attribution, viewability, and audience validation.
- Led contract negotiations and coordinated with internal product, legal, and tech teams.
- Contributed to the development and alignment of national sales strategies with company objectives.
National Lead – Agency Relations
Times Internet
06.2018 - 04.2021
- Directed national-level agency partnerships and trading deals with top holding agencies. Delivered 2X revenue growth by in two years, grew Cheil by 300%
- Designed annual volume and pricing frameworks tailored to client KPIs.
- Developed integrated ad solutions using Times’ digital properties and audience data.
- Implemented early payment incentive models to secure revenue commitments and improve cash flow.
- Presented and reviewed progress with ‘C’ Level and agency business heads.
- Collaborated cross-functionally to support sales initiatives and reporting.
Regional Head – North
POKKT Video Ads
11.2017 - 06.2018
- Crafted go-to market sales strategy across North India for in-app and gaming inventory.
- Consulted on gamification-based brand engagement strategies with clients such as Patanjali, GSK, Dabur, KFC, GM, Ford, and Maruti.
- Leveraged campaign data analytics to optimize mid-flight performance and measure ROAS.
- Maintained structured CRM systems and tracked key performance indicators.
Assistant Manager – Sales
Hotstar
12.2014 - 11.2017
- Promoted OTT adoption among traditional advertisers, securing high-value video deals.
- Onboarded major clients including Nestlé, Coca-Cola, Reckitt Benckiser, Maruti, GM, Apollo Tyres, thereby pioneering the OTT industry for Fantasy Gaming.
- Implemented third-party measurement tools (e.g., Moat, Nielsen DAR) to validate campaign impact, audience composition, and brand lift.
- Contributed to market analysis to inform future sales strategy.
Manager – Agency Sales
Vdopia Inc.
04.2013 - 12.2014
- Delivered innovative video solutions with rich media and behavioural targeting for digital agencies.
- Established direct relationships with publishers, programmatic platforms, and brands.
Senior Executive – Digital Sales
Network18
12.2011 - 03.2013
- Oversaw direct and agency sales for IBNLive and IBNKhabar in the North region.
- Built and grew strong relationships in the industry to achieve targets
Other Experiences
12.2004 - 03.2011
- Suhail Bahwan Automobiles LLC – Led marketing activities for Renault and Infiniti cars across PAN Oman.
- T&T Motors Ltd – Managed sales for Mercedes Benz cars and oversaw marketing initiatives for UP West market.
- Capital Cars Pvt Ltd – Led sales for Honda Cars.
Education
Bachelor of Arts -
Delhi University
04.2001 -
Skills
Strategic Partnerships & BD Execution
B2B SaaS Sales Lifecycle Management
AdTech Integrations (DSP/SSP/3P Measurement)
Contract Negotiation & Pricing Strategy
Stakeholder Management (&-Level, Agencies)
Revenue Forecasting, KPI Setting & Deal Structuring
Cross-functional Collaboration
Consultative Sales & Solution Engineering
Market Expansion, Research & Audience Targeting
Reporting & Communication with Senior Leadership
Timeline
Consultant – Digital Advertising & Programmatic Revenue Growth
04.2024 - Current
Director – Sales
MIQ Digital
06.2022 - 09.2023
Director – Brand & Agency Relations
RTB House
04.2021 - 05.2022
National Lead – Agency Relations
Times Internet
06.2018 - 04.2021
Regional Head – North
POKKT Video Ads
11.2017 - 06.2018
Assistant Manager – Sales
Hotstar
12.2014 - 11.2017
Manager – Agency Sales
Vdopia Inc.
04.2013 - 12.2014
Senior Executive – Digital Sales
Network18
12.2011 - 03.2013
Other Experiences
12.2004 - 03.2011
Bachelor of Arts -
Delhi University
04.2001 -