Sasha Nambiar
Mumbai
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Brand Manager
Reliance Fashion Brands
Mumbai
11.2023 - Current
- Brand Marketing Lead for Balenciaga and Bally in India
- Developed and implemented successful brand marketing strategies for new customer recruitment and increase in brand search in India
- Amplification of Brand PR Value through press opportunities and sourcing sales
- Developed and implemented CRM strategies for customer retention and increase in customer sales
- Closely work with the digital team to implement strategies aimed at increasing online sales and website traction.
Senior Marketing Communications Manager
House of Masaba Pvt. Ltd. & LoveChild Masaba
Mumbai
11.2021 - 10.2023
- Managing a team of 6 and devising strategies to leverage brand reach among stakeholders.
- Leveraging data insights from surveys, past campaigns, and market research to develop targeted marketing initiatives, media plans, and strategies.
- Assessing and creating marketing copy, art, and final designs in tandem with the brand's vision, for offline and digital media amplification.
- Brand budget management and financial planning.
- Brand awareness and lead generation, while managing internal and external marketing campaigns and programs.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Event management, creative brand shoots and execution. Oversee overall brand partnerships, influencer collaborations, and routine social media projects from concept through completion.
- Liaising with PR agencies, media agencies, art and design teams, store vendors, and third-party agents to build lasting relationships with each.
Communications Manager – PR, Marketing, Influencer
Exhibit Technologies - Exhibit Magazine & TopGear India
Mumbai
01.2019 - 10.2021
- Managing the PR mandate and corporate communications of the Exhibit Technologies Group - Exhibit Magazine, Top Gear India, and digital properties, along with spokesperson profiling.
- Strategic involvement and planning of the media outreach for IPs: Exhibit's Auto Tech Awards, Leaders In Tech, Top 100 Digital Influencers, Exhibit 501 Startups, Tech Fashion Tour, and ExhibitTech Awards.
- Influencer Marketing for the group: buying key Influencers and campaign assignment to each, based on profiles and brief.
- Influencer Marketing for the group: buying key Influencers and campaign assignment to each, based on profiles and brief.
- Brand solutions for the group: scouting key partners for event associations and developing significant communication strategies as part of the collaboration.
- Analyzing budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics.
- Competition analysis and evaluation.
Public Relations Executive
Conde Nast India - Vogue, GQ, CNT & AD
Mumbai
11.2017 - 01.2019
- Managing the PR mandate for Condé Nast India's titles - Vogue, GQ, Condé Nast Traveller, and Architectural Digest, along with internal and corporate communications for the company, including spokesperson profiling.
- Planning the press outreach of the cover of the 4 titles - Vogue, GQ, Condé Nast Traveller, and Architectural Digest.
- Strategic planning of the communications and press outreach for IPs like GQ's Style Awards, GQ's Best Dressed, Vogue Wedding Show, GQ Men of The Year, GQ's Fashion Nights, Vogue Women of the Year, AD Design Show, CNT's Top Restaurant Awards, and CNT's Readers's Traveller Awards.
- Influencer and Blogger ideation and outreach for specific fashion and lifestyle campaigns.
- Analysis and evaluation of competition, press coverage, media savings, and spends.
Public Relations Associate
Moe's Art Private Ltd.
Mumbai
06.2015 - 10.2017
- Worked on mandates for 92.7 BIG FM, Motivator (GroupM), Youth Channel - Bindaas, Short Film - Queen of Hearts, BedBathMore, Welcome Cure, United Media Works, Infiniti Malls - Mumbai, CloudWalker Streaming Technologies, iCrushiFlush(Dating app), Box Cricket League Team – ‘JaipurRaj Joshiley'.
- Extensive research and competition analysis for clients across Entertainment, Fashion, Lifestyle, Retail, Ecommerce, Technology, Startups, and Corporate sectors.
- Media mapping and profiling clients across media verticals.
- Routine dissemination of press releases and company announcements to the media, client servicing, and spokesperson profiling initiatives.
- Blogger and Influencer collaboration and outreach.
- Analysis and evaluation of press coverage and net media spends.
- Ideation and new media mapping for clients.
Education
MBA - Marketing
SP Jain School of Global Management
Mumbai, India03-2023
Bachelors of Management Studies - Marketing & PR
Narsee Monjee College Of Commerce & Economics
Mumbai, India03-2015
High School - Commerce
Indian School Wadi Kabir
Muscat, Oman03-2012
Skills
- Marketing Communications
- Product Marketing
- Communication planning
- Strategy development
- Budgets Organization
- Communications
- Team management
- Social media
- Content strategies
- Event planning
- Team Leadership
- Problem resolution
- Public and Media Relations
Affiliations
- Reading
- Movies and shows
- Workout
Accomplishments
- Nominated by high school dignitary to attend the 'People To People Leadership Summit' at Harvard University in 2010.
- Elected member of the School Editorial Boardand Head of Debating & Literary societies.
Certification
- Introduction To Business Management And Entrepreneurship - ION Education
Languages
English
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Timeline
Brand Manager
Reliance Fashion Brands
11.2023 - Current
Senior Marketing Communications Manager
House of Masaba Pvt. Ltd. & LoveChild Masaba
11.2021 - 10.2023
Communications Manager – PR, Marketing, Influencer
Exhibit Technologies - Exhibit Magazine & TopGear India
01.2019 - 10.2021
Public Relations Executive
Conde Nast India - Vogue, GQ, CNT & AD
11.2017 - 01.2019
Public Relations Associate
Moe's Art Private Ltd.
06.2015 - 10.2017
MBA - Marketing
SP Jain School of Global Management
Bachelors of Management Studies - Marketing & PR
Narsee Monjee College Of Commerce & Economics
High School - Commerce
Indian School Wadi Kabir
- Introduction To Business Management And Entrepreneurship - ION Education
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