Sasha Walia
Influencer Marketing
BANGALORE,Karnataka
Summary
Experienced Marketing and Sales Specialist with 4+ years of experience | Skilled in crafting impactful social media and influencer marketing campaigns | Seeking career advancement in Social Media, Content Marketing, and Performance Marketing spheres.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Saas Sales Associate
Hypothesis (OML Entertainment)
12.2023 - Current
- Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.
- Developing partnerships with leading local brands and marketing agencies to connect them with the right creators to amplify brand storytelling and sales generation.
- Utilized CRM tools to track customer interactions and sales, enhancing effectiveness of follow-up communications.
- Participated in team meetings and training sessions regularly for continuous professional development within the retail industry.
MARKETING COORDINATOR
LUXURY ESCAPES
1 2023 - 8 2023
- Increased revenue by implementing effective sales strategies, every quarter via prospective leads in a 5-member regional sales team
- Achieved a 15% rise in average transaction value by providing recommendations, and effectively lowered customer complaints by 30% through proactive issue resolution
- Achieved a 25% revenue upsurge by utilizing in-depth LE product knowledge, leading to effective upselling and cross-selling achievements
- Reduced customer dissatisfaction through effective issue escalation and redirection
- Demonstrated commitment to resolution follow-through, thereby elevating brand reputation and cultivating customer loyalty
- Negotiated influencer barter collaborations and organized luxury property familiarization trips that innovatively marketed hotels
- This resulted in increased revenue, brand visibility for Luxury Escapes, and seamless influencer-hotel collaborations
- In charge of community management, curated effective content for social media channels in India and the Middle East regions
- Collaborated with PR and marketing teams to cultivate growth-centric partnerships with luxury hotels and influencers like Aneesh Bhasin, Anisha Balraj, and Natasha Luthra, boosting brand awareness and promotions
- Generated monthly social media reports, constructed and evaluated post-campaign analyses to measure the effectiveness of various engagement activities.
SALES EXECUTIVE
LUXURY ESCAPES
11.2018 - 12.2022
Education
Bachelors in Sociology -
Mumbai University
Diploma in Communication Design - undefined
ISDI Parsons Mumbai
Skills
Influencer Marketing
Social Media Marketing
Post-Campaign Analysis
Data Analysis
Customer Relationship Management
Certification
Digital Marketing, HubSpot Academy
Timeline
Saas Sales Associate
Hypothesis (OML Entertainment)
12.2023 - Current
SALES EXECUTIVE
LUXURY ESCAPES
11.2018 - 12.2022
MARKETING COORDINATOR
LUXURY ESCAPES
1 2023 - 8 2023
Bachelors in Sociology -
Mumbai University
Diploma in Communication Design - undefined
ISDI Parsons Mumbai
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