SASIDEV. U
Deputy Manager Marketing
Chennai,TN
Summary
Insightful Marketing Professional with 5+ years of experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
3
3
Languages
4
4
Certifications
5
5
years of professional experience
Work History
Deputy Manager
Redington India Limited
11.2019 - Current
- Creating detailed marketing plan for each quarter to perform marketing activities to generate leads.
- Creating Brand visibility across the partner premises and ensuring partners are sufficiently fed with product knowledge.
- To create digital marketing plan and execute them in allocated budgets.
- Working with multiple agencies for lead generation, events and PR release.
- Creating marketing plan for Channel Partners, monitoring them on regular basics for execution and lead generation.
- Creating strong marketing communications to the partner community to boost their sales volumes.
- Giving directions to content and copy writers to create story of the brand or product versions.
- Effectively using Marketing budgets to generate ROI.
Associate Manager
CMO Axis Outsourcing Services Private Limited
01.2018 - 11.2019
- Roles and responsibility Create and implement marketing strategies and campaigns to strengthen brands and drive sales.
- Forecast, develop and manage budgets for campaigns and promotions.
- Create and manage relationships with clients and partner groups Research market trends and adapt strategies to leverage that information Generating leads through inbound marketing strategy.
- Creating, managing and monitoring campaigns in Hubspot.
- As a team leader guiding and mentoring team, making sure that everyone trained in product knowledge and capable of performing assigned duties.
Account Executive
Optima Response Management Private Limited
01.2017 - 12.2017
- Roles and responsibility.
- Create detailed business plans to facilitate the attainment of goals and quotas.
- Manage the entire sales cycle from finding a client to securing a deal.
- Briefing the creative team who will produce the adverts.
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) Acquire insight in online marketing trends and keep strategies up-to-date.
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
SENIOR RELATIONSHIP MANAGER
ICICI SECURITIES
05.2015 - 04.2016
- Analyzed business developments and monitored market trends.
- Coordinated and participated in Marketing and promotional activities and trade shows.
- Being a Financial Adviser to my mapped clients.
Education
B.Sc Computer Science -
Jamal Mohammed College
MBA - undefined
Gnanam School of Business
Skills
Campaign management
Certification
Account Based Marketing Foundation from LinkedIn Learning
Timeline
Account Based Marketing Foundation from LinkedIn Learning
07-2021
Building an Integrated Online Marketing Plan from LinkedIn Learning
06-2021
LinkedIn Ad course from Scratch issued by Udemy
05-2020
Deputy Manager
Redington India Limited
11.2019 - Current
Associate Manager
CMO Axis Outsourcing Services Private Limited
01.2018 - 11.2019
Account Executive
Optima Response Management Private Limited
01.2017 - 12.2017
SENIOR RELATIONSHIP MANAGER
ICICI SECURITIES
05.2015 - 04.2016
Integrated Marketing & Communication by BrandComm
05-2014
MBA - undefined
Gnanam School of Business
B.Sc Computer Science -
Jamal Mohammed College
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