Saswata Ranjan Das
Bhubaneswar
Summary
Professional with over 20 years of experience in Sales & Marketing, Business Development and Channel Management across Assam, Bihar, Jharkhand and Odisha. Currently working in NARULA ICE WORLD as Sales Head for odisha , jharkhand , Bengal. Last working with HONASA CONSUMER LTD (MAMAEARTH), Odisha & Jharkhand as Area Sales Manager. Successfully designed and delivered market activation plans for products, managing growth through different channels like fancy, chemist and preparing sales strategies and contributing towards enhancing business revenue and profitability norms. Skills in breaking new avenues and driving revenue growth and proactively conducting opportunity analysis by keeping abreast of market trends/ competition moves to achieve market-share metrics. Implementing sales strategies to improve awareness in markets by brand building and market development efforts. Levied with the responsibility of handling important projects such as HUL's Rural or Project GTM which not only helped gain knowledge and expertise to excel in difficult situations. Possesses strong management, analytical, communication and interpersonal skills.
Overview
20
20
years of professional experience
Work History
SALES HEAD
NARULA ICE WORLD
05.2024 - Current
- Enhanced customer satisfaction with a focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service.
- Boosted sales revenue by developing and implementing strategic sales plans and initiatives tailored to the organization''s goals.
- Organized promotional events and interacted with community to increase sales volume.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Exceeded sales goals through effective time management and resource allocations.
- Hired, trained and built high-performing team of sales representatives.
- Launched successful marketing campaigns that generated an influx of qualified leads for the sales team to pursue further.
- Achieved regional sales targets through effective territory management and relationship building with key Distributors.
Area Sales Manager
HONASA CONSUMER LIMITED
08.2023 - 03.2024
- Drive Revenue of .90 cr per month
- Leading a team of 1 ASE, 5 SO, 7 ISR, 7 RDSR, 1 CRE and 19 BA
- Drive team productivity
- Stock planning for Primary and Secondary
- Responsible for Training and development of Team
- During market visit study market Share
- Budget planning
Area Sales Manager
BIOVEDA ACTION RESEARCH CO.
03.2014 - 07.2023
- Setting up business infrastructure in the states of Odisha
- Managing a team of 1 Snr SO, 4 SO, 6 PSR and 1 CRE
- Devising micromarketing plans for various Sales channels in beauty cosmetic trade
- Planning and projecting quarterly sales estimate for the state
Senior Field Sales & Capability Executive
HINDUSTAN UNILEVER LIMITED
01.2013 - 02.2014
- Headed Guwahati, Silchar, Shillong, Awizol of HUL
- Managed a team of 1 KAE, 4 TSO, 3 SL
- Administered the infrastructure and capability building of the entire team
- Profitably managed 24 distributors in the assigned area
Branch Executive
HINDUSTAN UNILEVER LIMITED
04.2011 - 12.2012
- Headed the Go to Market project of HUL
- Devised the growth plans through channel sales and delivering growth through robust planning at brand and category level
- Managed the infrastructure and delivery system keeping in mind the profitability factors of the business
- Developed and managed a well-structured team of Team leaders, market executives and organizing training and development workshops for the team
Territory Sales Officer
HINDUSTAN UNILEVER LIMITED
03.2005 - 01.2008
- Devised and implemented various promotional activities for widening brand reach
- Spearheaded operations in Angul and Rourkela territories and augmented business in 1st year by appointing 12 distributors
- Holds the credit of delivering the growth in the category of products and also retain the market share of other category of products
- Significantly increased retail coverage through better infrastructure in the CD's & their towns and drove distribution in retail as well as reduced dependency in the wholesale as compared to earlier market was wholesale dependent
Education
MBA -
RCM
Bhubaneswar, Odisha01.2005
B.Com -
Maharshi College of natural law
01.2003
Skills
- Sales & Marketing
- Dealer/Distribution Management
- Expansion
- Stock Management
- Sales Promotion
- Business Development
- Product Re-Launch Initiatives
- Imparting On Job Training
- Infrastructure Set-Up
- Retailer Tracking Technology Implementation
- Productivity Analysis
- Product Sampling
- Sales Tracking
- Client Relationship Management
- Developing existing business
- Forecasting prospective targets
- Executing business plans
- Identifying & networking with prospective clients
- Generating business from existing accounts
- Achieving profitability
- Increased business growth
- Handling dealer network
- Achieving sales targets
- Managing network of Channel Partners
- Market penetration
- Guiding revenue and business targets
- Managing customer centric operations
- Ensuring customer satisfaction
- Achieving delivery and service quality norms
- Resolving client complaints
- Gathering customer feedback
Summary
19, Sales & Marketing, Business Development, Channel Management, Assam, Bihar, Jharkhand, Odisha
Linguisticabilities
- English
- Hindi
- Oriya
References
Available on Request
Personal Information
- Location Preference: Orissa
- Date of Birth: 03/15/83
Timeline
SALES HEAD
NARULA ICE WORLD
05.2024 - Current
Area Sales Manager
HONASA CONSUMER LIMITED
08.2023 - 03.2024
Area Sales Manager
BIOVEDA ACTION RESEARCH CO.
03.2014 - 07.2023
Senior Field Sales & Capability Executive
HINDUSTAN UNILEVER LIMITED
01.2013 - 02.2014
Branch Executive
HINDUSTAN UNILEVER LIMITED
04.2011 - 12.2012
Territory Sales Officer
HINDUSTAN UNILEVER LIMITED
03.2005 - 01.2008
B.Com -
Maharshi College of natural law
MBA -
RCM
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