Open To Work
SASWATHA SRIDHAR
Freelance
Bangalore
Work Preference
Overview
Strategic behavioral scientist with five years of experience in brand strategy and consumer research across sectors in India and the UK. Utilizes research and experimentation to uncover audience motivations, driving effective positioning, messaging, and campaign development. Holds an MSc in Behavioral Science from LSE, targeting roles in brand strategy, consumer insight, customer experience, and strategy consulting.
05+
Years of experience
Work History
06.2025 - Current1 Year 4 Months
Manager - Brand & Strategy
CIEL HR | Bangalore
- Managed brand strategy across 320k+ follower digital ecosystem, driving audience growth and engagement through insight-led content and integrated campaigns.
- Deliver integrated brand and thought-leadership campaigns, contributing to 500k+ impressions and 200k+ video views across major group initiatives.
- Work with leadership, business, and creative teams to turn business objectives into differentiated brand narratives, campaigns, and customer-facing experiences.
- Transformed consumer and audience behavior into content strategies, communication frameworks, and campaigns that shaped attention, perception, and action.
- Supported brand content and communication strategy, leveraging behavioral science and audience insights to enhance positioning, messaging, and brand experiences.
- Facilitated industry communities and insight-led initiatives, gathering practitioner feedback, audience data, and market trends to refine brand positioning and content strategy.
01.2024 - Current2 Years 9 Months
Brand and Behaviour Consultant
Freelance
- Provided independent behavioral science and brand strategy consulting, addressing consumer behaviour, communication, positioning, and behavior-change challenges, resulting in enhanced brand effectiveness.
- Founded independent consultancy, advising brands on communications and product positioning through consumer behavior frameworks, enhancing user experience and aligning brands with consumer expectations.
- Design and facilitate tailored behavioral science workshops for professionals and teams, translating research into practical use across marketing, CX, and business.
- Supported 1:1 career consultations for students and early-career professionals, applying behavioral frameworks to inform career decisions, strengthened personal positioning and improved outcomes.
01.2025 - 06.20255 Months
Brand Strategist
Creative Score
- Developed proposition, defined audience, structured content architecture for behavioural science training and consultancy platform targeting marketing and communications professionals, enhancing engagement with target market.
- Researched and authored case studies on behavioral interventions for real business challenges, strengthening the platform's value proposition for SME clients.
- Established LinkedIn and newsletter channel strategy, collaborating with designers to effectively present research findings.
01.2024 - 08.20247 Months
Brand Strategist
Dune London | London
- Developed brand positioning frameworks for consumer retail brand, ensuring consistent storytelling across touchpoints and aligning internal culture with external identity to strengthen brand coherence.
- Collaborated with cross-functional teams on go-to-market plans, campaign narratives, and audience-specific messaging, enhancing brand visibility across diverse channels.
- Designed a behaviorally informed content strategy that lifted engagement 20% and added $50K in quarterly revenue.
- Analyzed customer behavior to inform marketing strategy and guide product decisions, directly improving customer experience.
08.2023 - 09.20231 Month
Marketing and Communications Intern
Leopard Co
- Conducted market research to identify trends and inform marketing strategies effectively.
- Conducted competitor audits and audience research to shape targeted marketing initiatives and campaign concepts.
- Developed engaging content for social media platforms to enhance brand visibility.
- Executed public relations outreach by contacting media and influencers, crafting press releases and outreach messaging to enhance brand visibility.
- Assisted in organizing promotional events to support marketing campaigns and initiatives.
11.2021 - 01.20222 Months
Behavioural Science Intern
Genesis Analytics
- Developed a cognitive bias and heuristics toolkit with applied case studies, enabling marketers and researchers to design effective interventions.
- Participated in consulting sessions to define behavioral interventions and policy recommendations, conducting discovery conversations with NGO partners to identify underlying behavioral issues.
- Analyzed data trends to inform and enhance strategic recommendations for clients.
- Collaborated with team members to develop research projects and deliver impactful client presentations.
- Conducted literature reviews to extract insights on market dynamics and address client needs.
07.2020 - 09.20211 Year 2 Months
Marketing Executive
Revvlocity
- Advised leadership on market expansion opportunities and briefed digital agencies on social content strategy to align messaging with target audience.
- Analyzed email campaign performance and revised messaging based on engagement and conversion data to enhance effectiveness.
- Applied message framing to pitch and email strategy, contributing to $1M in closed deals over six months.
Education
MSc | Behavioural Science
The London School of Economics and Political Science | London, UK | 12-2023
The London School of Economics and Political Science - London, UK
12-2023
- Consumer behaviour, organisational behaviour, technology, and qualitative and quantitative research methods.
- Dissertation: designed and ran a randomised controlled trial testing a behavioural intervention with healthcare professionals.
- Member of the LSE Behavioural Lab, running experiments with live participants.
BBA | Finance and International Business
Christ University | Bangalore, India | 07-2020
Christ University - Bangalore, India
07-2020
Top performer in portfolio management. Built creative campaigns for university marketing and career events.