SASWATHA SRIDHAR

• Managed brand strategy across 320k+ follower digital ecosystem, driving audience growth and engagement through insight-led content and integrated campaigns.
• Deliver integrated brand and thought-leadership campaigns, contributing to 500k+ impressions and 200k+ video views across major group initiatives.
• Work with leadership, business, and creative teams to turn business objectives into differentiated brand narratives, campaigns, and customer-facing experiences.
• Transformed consumer and audience behavior into content strategies, communication frameworks, and campaigns that shaped attention, perception, and action.
• Supported brand content and communication strategy, leveraging behavioral science and audience insights to enhance positioning, messaging, and brand experiences.
• Facilitated industry communities and insight-led initiatives, gathering practitioner feedback, audience data, and market trends to refine brand positioning and content strategy.

• Provided independent behavioral science and brand strategy consulting, addressing consumer behaviour, communication, positioning, and behavior-change challenges, resulting in enhanced brand effectiveness.
• Founded independent consultancy, advising brands on communications and product positioning through consumer behavior frameworks, enhancing user experience and aligning brands with consumer expectations.
• Design and facilitate tailored behavioral science workshops for professionals and teams, translating research into practical use across marketing, CX, and business.
• Supported 1:1 career consultations for students and early-career professionals, applying behavioral frameworks to inform career decisions, strengthened personal positioning and improved outcomes.

• Developed proposition, defined audience, structured content architecture for behavioural science training and consultancy platform targeting marketing and communications professionals, enhancing engagement with target market.
• Researched and authored case studies on behavioral interventions for real business challenges, strengthening the platform's value proposition for SME clients.
• Established LinkedIn and newsletter channel strategy, collaborating with designers to effectively present research findings.

• Developed brand positioning frameworks for consumer retail brand, ensuring consistent storytelling across touchpoints and aligning internal culture with external identity to strengthen brand coherence.
• Collaborated with cross-functional teams on go-to-market plans, campaign narratives, and audience-specific messaging, enhancing brand visibility across diverse channels.
• Designed a behaviorally informed content strategy that lifted engagement 20% and added $50K in quarterly revenue.
• Analyzed customer behavior to inform marketing strategy and guide product decisions, directly improving customer experience.

• Conducted market research to identify trends and inform marketing strategies effectively.
• Conducted competitor audits and audience research to shape targeted marketing initiatives and campaign concepts.
• Developed engaging content for social media platforms to enhance brand visibility.
• Executed public relations outreach by contacting media and influencers, crafting press releases and outreach messaging to enhance brand visibility.
• Assisted in organizing promotional events to support marketing campaigns and initiatives.

• Developed a cognitive bias and heuristics toolkit with applied case studies, enabling marketers and researchers to design effective interventions.
• Participated in consulting sessions to define behavioral interventions and policy recommendations, conducting discovery conversations with NGO partners to identify underlying behavioral issues.
• Analyzed data trends to inform and enhance strategic recommendations for clients.
• Collaborated with team members to develop research projects and deliver impactful client presentations.
• Conducted literature reviews to extract insights on market dynamics and address client needs.

• Advised leadership on market expansion opportunities and briefed digital agencies on social content strategy to align messaging with target audience.
• Analyzed email campaign performance and revised messaging based on engagement and conversion data to enhance effectiveness.
• Applied message framing to pitch and email strategy, contributing to $1M in closed deals over six months.

• Consumer behaviour, organisational behaviour, technology, and qualitative and quantitative research methods.
• Dissertation: designed and ran a randomised controlled trial testing a behavioural intervention with healthcare professionals.
• Member of the LSE Behavioural Lab, running experiments with live participants.

Top performer in portfolio management. Built creative campaigns for university marketing and career events.