SATADRU CHATTERJEE
Kolkata
Summary
Dynamic sales professional with over 20 years of experience in territory management, key account development, and driving revenue growth within the healthcare technology and telecommunications sectors. Demonstrated expertise in selling advanced medical imaging equipment, including Computed Radiography (CR) and Digital Radiography (DR) systems. Consistent record of surpassing sales targets while effectively managing strategic hospital accounts and expanding territories. Skilled in cultivating long-term relationships with healthcare decision-makers to foster collaboration and enhance business opportunities.
Overview
22
22
years of professional experience
2
2
Certificates
3
3
Languages
Work History
Territory Sales Manager
AGFA Healthcare India Pvt. Ltd
01.2020 - Current
- Drive revenue growth and market expansion for medical imaging equipment across Eastern India.
- Manage key accounts including hospitals, diagnostic centers and healthcare institutions.
- Develop new business opportunities through strategic prospecting and relationship building.
- Deliver product presentations and technical demonstrations of CR and DR imaging systems.
- Collaborate with internal sales, service and marketing teams to maximize customer satisfaction.
Sales Manager (North-East)
AGFA Healthcare India Pvt. Ltd
01.2015 - 12.2019
- Led regional sales and business development for CR and DR imaging systems.
- Managed distributor and channel partner networks across North-East India.
- Converted high-value opportunities into successful equipment installations.
- Built strong relationships with radiologists, hospital administrators and procurement teams.
- Secured government hospital orders including AGMC Hospital, Tripura.
Sales Associate
AGFA Healthcare India Pvt. Ltd
02.2012 - 01.2014
- Supported regional sales operations for medical imaging systems.
- Conducted product demonstrations for radiologists and diagnostic centers.
- Generated new leads and contributed to achieving annual sales targets.
- Maintained strong customer relationships across multiple healthcare accounts.
Assistant Sales Manager
Image Care (AGFA Healthcare)
06.2011 - 12.2012
- Managed sub-dealers and coordinated sales of digital X-ray systems in West Bengal.
- Conducted site visits and equipment demonstrations for hospitals.
- Supported regional marketing and sales strategy implementation.
Sr. Territory Sales Executive
IDEA Cellular Ltd
01.2010 - 12.2010
- Led a team of 15 sales executives responsible for postpaid mobile connection sales.
- Developed territory sales strategies to increase customer acquisition.
- Monitored sales performance and ensured achievement of KPIs.
Sales Executive / Sales Team Manager
Vodafone Essar East Ltd
05.2004 - 12.2009
- Promoted from Sales Executive to Sales Team Manager based on strong performance.
- Led and coached a team of 8 sales representatives.
- Implemented sales initiatives that increased market penetration.
Education
B.Com -
University of Calcutta
01.2003
Higher Secondary - undefined
WB Council of Higher Secondary Education
01.2000
Madhyamik - undefined
WB Board of Secondary Education
01.1998
Skills
Experience with medical imaging systems
CRM system proficiency
Client acquisition strategies
Competitive analysis
Engaging sales presentations
Negotiation expertise
Strategic territory planning
Market expansion strategies
Sales techniques
Revenue expansion and customer retention
Product showcase
Client onboarding
Organizational strategy development
Contract finalization
Experience with CRM applications
Strong background in product sales strategies
Customer-focused selling techniques
Account management expertise
Client relationship management
Understanding of channel management
Effective relationship management
Pipeline strategy development
Business growth planning
Lead generation expertise
Long-term planning expertise
Certification
Professional Certificate Program in Sales & Marketing – IIM Kozhikode (2022–2023)
Timeline
Territory Sales Manager
AGFA Healthcare India Pvt. Ltd
01.2020 - Current
Sales Manager (North-East)
AGFA Healthcare India Pvt. Ltd
01.2015 - 12.2019
Sales Associate
AGFA Healthcare India Pvt. Ltd
02.2012 - 01.2014
Assistant Sales Manager
Image Care (AGFA Healthcare)
06.2011 - 12.2012
Sr. Territory Sales Executive
IDEA Cellular Ltd
01.2010 - 12.2010
Sales Executive / Sales Team Manager
Vodafone Essar East Ltd
05.2004 - 12.2009
Higher Secondary - undefined
WB Council of Higher Secondary Education
Madhyamik - undefined
WB Board of Secondary Education
B.Com -
University of Calcutta
LANGUAGES
English
Hindi
Bengali
CORE COMPETENCIES
- Territory & Regional Sales Management
- Key Account Management – Hospitals & Diagnostic Centers
- Medical Imaging Equipment Sales (CR / DR Systems)
- Business Development & Market Expansion
- Channel Partner Management
- Product Demonstrations & Clinical Presentations
- Contract Negotiation & Deal Closure
- Government Tender & Procurement Processes
- CRM Tools & Salesforce
- Customer Relationship Management
Hobbies
Music, Traveling & E-books
KEY ACHIEVEMENTS
Best Key Account Manager – Eastern Region, AGFA Healthcare (2021), Best Key Account Manager – India, AGFA Healthcare (2022), Achieved 150%+ of annual sales target in 2023, Secured high-value government hospital orders including AGMC Hospital, Tripura
CORE COMPETENCIES
- Territory & Regional Sales Management
- Key Account Management – Hospitals & Diagnostic Centers
- Medical Imaging Equipment Sales (CR / DR Systems)
- Business Development & Market Expansion
- Channel Partner Management
- Product Demonstrations & Clinical Presentations
- Contract Negotiation & Deal Closure
- Government Tender & Procurement Processes
- CRM Tools & Salesforce
- Customer Relationship Management
Hobbies
Music, Traveling & E-books