Summary
Overview
Work History
Education
Skills
Awards Recognition
Timeline
Generic
Sathar S

Sathar S

Thanjavur

Summary

Dynamic professional with extensive 12 years experience in channel sales and business development at Reliance Jio. Proven track record of driving revenue growth, optimizing distribution strategies, and launching new products. Adept at team leadership and trade promotion, achieving significant market share expansion and enhancing operational efficiency. Recognized for strategic initiatives that consistently deliver results.

Overview

12
12
years of professional experience

Work History

Jio Center Manager

Reliance Jio
Thanjavur
04.2022 - Current
  • Company Overview: Leading INR 2.3 Crores business (mobility, homes, Air Fibre, D2C, stores) reporters, 7 dealers, and a team comprising of 35 on-roll reporters & 45 off-roll employees.
  • Developing & optimizing alternate channels.
  • Distribution expansion, increasing the number of distributors from 3 to 7, resulting in substantial market reach and enhanced sales capabilities.
  • Successfully launched Jio Air Fibre services by appointing 18 HSP partners in 7 towns, leading promotional events to create market awareness and drive adoption.
  • Launched Jio Bharat-keypad phone to cater to 2G customers who wanted to migrate 4G with presence felt across 150 outlets.
  • Kept business continuity as prime agenda by ensuring partner profitability.
  • Boosted annual revenue from INR 1.3 Crores to INR 2.3 Crores, showcasing consistent revenue growth.
  • Ensured profitability of 6 stores, with strategic initiatives to optimize performance, drive sales and focus on upsell.
  • Led and managed a team of 35 on-roll reporters & 45 off-roll employees, providing mentorship and driving high performance.
  • Highest MNP growth in 2.5x (Mobile Number portability) from 1300 to 3200.
  • Town wise new distributor appointment from 3 to 7.
  • Led infrastructure corrections and improvements, enhancing operational efficiency across the business; improved partner PLI from 20% to 80%.
  • Jio Bharat (phone) 150 outlet participate out of 350, primary monthly 1200 units secondary 1000 sales average per month.
  • Home connection 4500 customer base within 36 Month, increase airfiber DAO from 8 to 23.
  • Successful Launched Air Fiber GT model appointed 18 partner, he earning Good margin monthly.
  • Air Fiber promotional activity (special Town) were be done 947 customer generate LR Base for month.
  • Home delivery of Jio sim achieving a fulfillment rate of 80% within 24 hours and 100%.
  • Leading INR 2.3 Crores business (mobility, homes, Air Fibre, D2C, stores) reporters, 7 dealers, and a team comprising of 35 on-roll reporters & 45 off-roll employees.

Zonal Manager

Airtel Payment Bank
Chennai
12.2020 - 03.2022
  • Spearheaded and optimized channel strategies to drive growth and efficiency.
  • Devised channel strategies for general trade & SME with the objective of driving marketing, brand initiatives at point of sales.
  • Conceptualized urban & rural go-to-market strategies which supported in creating the most efficient sales & distribution organization.
  • Successfully appointed new distribution points from Tehsil wise improve market share.
  • Ideated and implemented transformative sales programs that have significantly boosted performance.
  • Aeps: Migrant people Get weekly salary for 2k and 3k population town, on-board 178 outlet in village.
  • Insurance: covid policy, health insurance, covered slum area.
  • Formulated a cluster approach and identified high potential clusters and appointed Exclusive Partners.
  • CMS Bank added 34 Cr incremental revenue 42 Cr within 4 Month.
  • Nationally No1 in fast tag Activation Jan2021-Mar2021 in Chennai.
  • Customer acquisition from 438 to 2700 in May'21- Aug'21.
  • Monthly 2000 new customer (Airtel payment Bank account) opened.
  • Aeps – 178 outlet open in small village.

Territory Sales Manager

Bharti Airtel
04.2015 - 11.2020
  • Spearheaded and optimized channel strategies to drive growth and efficiency.
  • Devised channel strategies for general trade the objective of driving marketing, brand initiatives at point of sales.
  • Conceptualized urban & rural go-to-market strategies which supported in creating the most efficient sales & distribution organization.
  • Built strategic partnerships with large trade retailer's device mobiles shop.
  • Drove 4G/MNP/recharge revenues, and Payment Bank across key outlets.
  • Successful Gained Leadership in Kumbakonam Town, Moved from NO 3 to NO 1 (2016 - 2017) within 1 year (gross adds).
  • Highest customer Base addition amongst all zones in Tamilnadu 3.5% Growth (2015 - 2016) Jayankondam.
  • First Tehsil in Kumbakonam to moved 3 STAR Territory on Base Growth (2017 - 2018).
  • Improved turnover from 90 lakhs to 1.5cr within span of 8 months (2018 - 2019).
  • Gained Leadership in Thanjavur Town with 4% lead, Moved from NO 2 to NO 1 (2018 - 2019).
  • Share of Gross adds Moved from 40% to 69% in Thanjavur Town (2018 -2019).
  • Highest MNP contribution in circle 55% in Thanjavur Town.
  • First person to Launch Airtel store in Thanjavur Town (Distributor model) 2019.

Territory sales Manager

Reliance Communications
Thanjavur
08.2013 - 01.2015
  • Responsible for GSM and CDMA Business, paper coupon, Primary, secondary, Handset and Data Product sales.
  • Small towns and promoting outlet expansion in rural markets.
  • Base revenue increased from 14 to 26 Lakhs within in 1 years.
  • Data revenue increased from 2 Lakhs to 7 Lakhs.
  • Distribution depth reach from 520 outlet to 780 outlets (appointed 100 outlet one distributor).
  • Achieved average per month 500-unit sales CDMS Mobiles.
  • Star AWARD from zonal manager for highest outlet opening.

Education

BBA -

Alagappa University

Skills

  • Channel sales
  • Business Development
  • Channel Management
  • Stock planning and sales
  • New product launch
  • Team Handling
  • Trade promotion

Awards Recognition

  • ECF Award, Bharti Airtel ltd, 04/01/16
  • Ranked No1 - Consistency Highest CMS 3.5% Growth, Jayankondam, 04/01/16
  • VETRI MEL VETRI, Bharti Airtel Ltd, 06/01/17
  • BEST in Circle - 3 STAR Territory, Kumbakonam, 06/01/17
  • SIGARAM THODU, Bharti Airtel Ltd, 01/01/18
  • Gained in leadership - Gross adds 10K Tanjore Town with 4% lead, Bharti Airtel Ltd, 01/01/18
  • YES WE CAN, Bharti Airtel Ltd, 01/01/19
  • Highest MNP contribution in Circle, Bharti Airtel Ltd, 01/01/19
  • URBAN HERO, Bharti Airtel Ltd, 01/01/18
  • Highest Gross adds - Q1, Bharti Airtel Ltd, 01/01/18
  • BIG BOSS, Bharti Airtel Ltd, 01/01/18
  • Airtel payment Bank, Profitable Award, Bharti Airtel Ltd, 01/01/21
  • Jio - super Hero, 01/01/24

Timeline

Jio Center Manager

Reliance Jio
04.2022 - Current

Zonal Manager

Airtel Payment Bank
12.2020 - 03.2022

Territory Sales Manager

Bharti Airtel
04.2015 - 11.2020

Territory sales Manager

Reliance Communications
08.2013 - 01.2015

BBA -

Alagappa University

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