SATHICK MEERAN K
Madurai,Tamilnadu,TN
Summary
Cluster Sales Head- Banking Liabilities, Professional with over 22 years of experience in management and over 16 years of experience in Branch Banking operations and sales,to lead the implementation of cohesive and integrated marketing and sales plans on the retail liabilities business in the operational area in order to maximise the Bank's market share, profitability and volume on its range of liability products and third-party products and services. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
23
23
years of professional experience
Work History
Cluster Head - Liability Sales
Axis Bank Ltd.
2021.08 - Current
- Execute the Cluster business growth strategy through the team of Sales managers for profitable growth.
- Establish budgets and targets and provide guidance to the Sales managers in preparing business plans for their respective areas
- Establish and strengthen relations with Key Customers to generate business
- Review and monitor performance of the Branches for ensuring achievement of all targets, productivity, quality and compliance standards.
- Review and ensure compliance of all processes according to bank’s policies including timely action on internal and statutory audit observation
- Coach and mentor high potential talent to develop them for higher responsibilities.
- Liaison with project team, infrastructure and support service providers for efficient service delivery
- Achieved consistent year-over-year growth by identifying new opportunities and expanding the client base strategically.
- Coordinated cross-functional teams to achieve project milestones while managing risks and resources effectively.
- Led successful projects from inception to completion, ensuring timely delivery and stakeholder satisfaction.
- Ensured compliance with industry regulations and corporate policies by maintaining a robust internal control environment.
Branch Head
IndusInd Bank Ltd
2018.12 - 2021.08
- Streamlined operational processes for improved efficiency and cost reduction.
- Increased branch revenue by implementing effective sales strategies and maintaining strong customer relationships.
- Collaborated with other branches for knowledge sharing and best practice implementation, strengthening overall organizational performance.
- Increased overall annual sales more than 100% by incorporating several quality process improvements within branch.
- Implemented service improvements to enhance sales cycle.
- Complied with regulatory guidelines and requirements.
- Initiated cross-selling efforts, resulting in increased product penetration among existing customers.
- Achieved consistent growth in loan portfolio by offering tailored financial solutions to clients'' needs.
Branch Head
Equitas Small Finance Bank
2016.07 - 2017.12
- Responsible for overall functioning of the branch including manning, operations, customer service, administration and sales
- Assess local market conditions and identify current and prospective sales opportunities
- Develop forecasts, financial objectives and business plans
- Meet defined goals and organizational metrics
- Manage budget and allocate funds appropriately
- Bring out the best of branch’s personnel by providing training, coaching, development and guidance
- Address customer and employee satisfaction issues promptly.
- Adhere to high ethical standards, and comply with all regulations/applicable laws
- Stay abreast of competing markets and provide reports on market movement and penetration
- Establish the Bank and the brand in the catchment area
- Responsible for achieving overall product targets - CASA, Investments, Insurance, Trade Services, and TD & managing group business products like Business Banking products & other assets products (home loan, LAP etc.)
- Cultivate relationships with individual and corporate customers
Branch Head
IndusInd Bank
2011.08 - 2016.07
- Created strategies to develop and expand existing customer sales, resulting in increase in annual sales.
- Engaged employees in business processes with positive motivational techniques.
- Consulted customers to boost product sales and services.
- Completed filings and upheld strict compliance with regulatory agencies and supervisors.
- Launched new training program to boost employee skills and staff retention rate.
- Boosted sales and customer loyalty through incentive programs.
- Branch Profitability.
- ·Drive Customer Service Matrix, capability Building & Manpower Management, Compliance & Risk Management.
- Execute and monitor overall administration and efficient daily operations of branch; including operations, lending, product sales, customer service, security and safety in accordance with the Bank's objectives.
- Achievement of incremental number and value targets for Liabilities (CA, SA, FD); Assets (Home Loan, Business Loans and Fee Products (MF, LI, GI, Gold & other fee products). Manage - Customers-Key Branch Relationships.
- Execute and monitor overall administration and efficient daily operations of a full service branch office; including operations, lending, product sales, customer service, security and safety in accordance with the Bank's objectives.
- Exposure to TASC/Current accounts/ Trade and Forex services through retail banking.
Branch Manager
ICICI Bank Ltd
2006.09 - 2011.08
- Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
- Drove cross-selling efforts by collaborating with various departments within the organization to maximize revenues from existing clients.
- Strengthened relationships with key clients, securing long-term partnerships and driving revenue growth.
- Examined customer loan applications for loan approvals and denials.
- Ensuring high quality service and Customer Relationship Management and own all branch-banking objectives and overall branch supervision.
- Ensure achievement of overall Branch Targets by generating business and cross sales.
- Key Customer Relationship Management & supervision of all High Net Worth customer programs.
- Ensure all components of the branch sales model function as per design. Complaints Handling. Review Branch Operations reports and Periodic review of progress vs. objectives.
- Branch Merchandising & co-ordination with Marketing at product level. Review vault register, Suspense & Dummy accounts.
- Ensure compliance with Banking rules, Regulations & Procedures and clarity of Business objectives among staff.
FSR
GCMMF Limited (Amul)
2004.07 - 2006.08
- Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
- Visited key customers repeatedly to promote retention and relationships.
- Traveled throughout assigned territory to leverage leads and visit existing customers.
- Surpassed monthly quotas regularly reflecting dedication towards achieving organizational goals.
- Improved product visibility through strategic placement of promotional materials and in-store displays.
- Facilitated regular training sessions for new team members to quickly bring them up to speed on products and sales techniques.
- Analyzed market trends to identify growth opportunities within the assigned territory, leading to higher sales numbers.
- Optimized sales performance using data-driven insights to adjust strategies and customize presentations for targeted audiences.
- Coordinated closely with internal departments such as logistics ensuring timely delivery of products thereby enhancing customer satisfaction levels.
- Conducted research to monitor market conditions and industry competitors.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
Sales Executive
M.Kusha Industrial Products Private Limited
2001.04 - 2004.06
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Created and implemented successful sales campaigns to drive leads and increase sales.
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Developed and presented valuable sales presentations to potential customers to highlight features and benefits of products.
- Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
- Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
- Analyzed sales data regularly to monitor progress towards goals and make necessary adjustments to strategy as needed.
- Negotiated contract terms with clients, securing favorable conditions for both parties while maximizing profitability.
- Participated in industry trade shows, representing the company professionally and generating valuable leads for future business growth.
Education
MBA - Marketing Management And Research
MEPCO Schlenk Engineering College
Sivakasi, Tamilnadu08.2001
Bachelor of Commerce - Corporate And General Accountancy And Cost Account
Thiagarajar College of Arts
Madurai, Tamilnadu07.1999
DCA - MS Office And Accounting
SCW
Madurai, Tamilnadu04.1997
Skills
- Excels in team leadership
- Account analysis expertise
- Excellent work ethic
- Financial administration
- Excellent time management skills
- Reliable
- Investment guidance
- Employee training
- Delivery fleet management
- Multi-tasking ability
- Energetic
- Regulatory compliance
- Excellent communication skills
- Customer and vendor relations
- Strategic planning
- Client relationship management
- People-oriented
- Staff supervision
- Strong interpersonal skills
- Financial analysis and planning
Timeline
Cluster Head - Liability Sales
Axis Bank Ltd.
2021.08 - Current
Branch Head
IndusInd Bank Ltd
2018.12 - 2021.08
Branch Head
Equitas Small Finance Bank
2016.07 - 2017.12
Branch Head
IndusInd Bank
2011.08 - 2016.07
Branch Manager
ICICI Bank Ltd
2006.09 - 2011.08
FSR
GCMMF Limited (Amul)
2004.07 - 2006.08
Sales Executive
M.Kusha Industrial Products Private Limited
2001.04 - 2004.06
MBA - Marketing Management And Research
MEPCO Schlenk Engineering College
Bachelor of Commerce - Corporate And General Accountancy And Cost Account
Thiagarajar College of Arts
DCA - MS Office And Accounting
SCW
Similar Profiles
Somenath SahaSomenath Saha
Corporate Asset Desk Manager at Axis Bank Ltd.Corporate Asset Desk Manager at Axis Bank Ltd.
Gunjan ChhablaniGunjan Chhablani
Branch Manager at AXIS BANK LTD.Branch Manager at AXIS BANK LTD.
S ManoharS Manohar
Portfolio Relationship Manager at Axis bank Ltd.Portfolio Relationship Manager at Axis bank Ltd.