Sathish S

>Orchestrated Google-led events across major Indian cities to boost audience engagement through meticulous planning.
>Authored technical content on cloud computing and DevOps for various digital platforms and marketing campaigns.
>Utilized AI-driven tools for SEO optimization and performance analytics, increasing organic visibility.
>Directed cross-functional teams and managed vendor partnerships to ensure successful campaign execution.
>Evaluated website metrics using Google Analytics (GA4) to assess traffic patterns and conversion rates.
>Conducted webinars and training sessions to improve product knowledge among stakeholders.
>Established internship programs and guest lectures, enhancing talent acquisition efforts.
>Compiled monthly performance reports detailing key metrics, engagement statistics, and ROI analysis.

• Directed team of 11, featuring 4 interns focused on SEO and graphic design and 6 writers dedicated to blog content.

• Executed online campaign media buys, enhancing analytics and reporting effectiveness.
• Developed and managed monthly reporting dashboard to track key performance indicators.
• Delivered successful Pay Per Click (PPC) lead generation initiatives, maximizing profits and ROI.
• Created comprehensive national Pay Per Click (PPC) Training Program for staff.
• Trained sales personnel on digital content, pricing strategies, and sales techniques.
• Oversaw external marketing agencies for media planning, PPC, SEO, usability testing, and copywriting.
• Implemented structured performance reporting to monitor conversions by channel and social media engagement.

• Developed comprehensive digital strategies for enhancing online presence and reputation management.
• Identified opportunities to strengthen brand's digital footprint through targeted initiatives.
• Led website development projects ensuring optimal functionality and user experience aligned with business goals.
• Collaborated with developers and designers to produce engaging, user-centric websites.
• Supervised content management, including blog writing, to ensure timely delivery of high-quality materials.
• Implemented optimization techniques to boost search engine visibility and user engagement.
• Orchestrated lead generation campaigns by formulating effective strategies and tactics.
• Analyzed campaign performance to refine strategies for improved outcomes.