SATHISH M
Senior Executive - Social
Chennai
Summary
Skilled Executive with 6 years of business development and strategic planning expertise. Adept at implementing improvements to optimize efficiency in business operations. Multi-talented Senior Executive knowledgeable about digital marketing, operations, and personnel management. Successful at stepping into diverse positions and making immediate positive contributions. Focused on optimizing operations and motivating employees while establishing market dominance.
Overview
6
6
years of professional experience
8
8
Certifications
Work History
Senior Executive - Social
GroupM
05.2022 - Current
- Responsible for all activities involving quality assurance and compliance with applicable regulatory requirements; conduct audits and review/analyze data with documentation
- Working on setups, generating MS on the symphony tool
- Assisting the team with client's expectations/feedback and maintaining exceptional client relationships with existing agencies and clients
- Prepare biweekly reports on the performance of each campaign, as well as EOC reports once the campaign is completed, and offer optimization suggestions to increase performance in order to meet KPIs.
Adops Analyst
Annalect India
08.2021 - 05.2022
- Responsible for all activities involving quality assurance and compliance with applicable regulatory requirements; conduct audits and review/analyze data with documentation
- Generating various tags for the hosted creatives and videos on DCM
- Assisting the team with client's expectations/feedbacks and maintaining exceptional client relationships with existing agencies and clients
- Kick of Calls and Weekly meeting with Clients and Account managers to discuss the campaign requirements, providing insights and communicating expectations or changes in status from the original expectations to all interested parties.
Senior Ad trafficker
Dentsu-Paragon Digital Services
08.2018 - 08.2021
- Responsible for all activities involving quality assurance and compliance with applicable regulatory requirements; conduct audits and review/analyze data with documentation
- Review the QA/trafficking done by the traffickers and launch the campaigns
- Assisting the team with client's expectations/feedbacks and maintaining exceptional client relationships with existing agencies and clients
- Creating Campaigns on the DSP based on the Media plan and managing day to day campaign deliverables and Client communications
- Providing Screenshots of the trafficked creatives
- Preforming daily track and analysis on the campaigns and providing on-going campaign reporting (weekly, monthly, quarterly) for multiple advertisers.
Education
Bachelor of Engineering -
Sri Sairam Engineering College
Chennai, India 04.2001 -
Skills
Campaign setups
KPI goals & budget optimization
Campaign troubleshooting
Mid-campaign and End of campaign Reporting
Performance insights
Facebook/Instagram Ads Manager
Beeswax
Videoamp
Trade desk
Freewheel
DCM
Adwords
DV360
Other tools Integral Ad science (IAS)
Double verify
Snapchat
Data studio
Certification
Meta Media Buying Blueprint
Max Budget Handled
$ 9,60,000/Month
Managed Client Ad Accounts
- Microsoft
- Jaguar & Landrover
- Mcdonald's
- Wells Fargo
- Clorox
- Pepsico
- Mitsubishi
- Nissan
- The Home Depot
- Tourism Ireland
- The Huntington Bank
- Suntory Beverage
- Ferrero
Timeline
Senior Executive - Social
GroupM
05.2022 - Current
Adops Analyst
Annalect India
08.2021 - 05.2022
Senior Ad trafficker
Dentsu-Paragon Digital Services
08.2018 - 08.2021
Bachelor of Engineering -
Sri Sairam Engineering College
04.2001 -