Sathiya Rajan C
Chennai
Summary
Accomplished Sales Leader with a proven track record at Whirlpool Of India Ltd, specializing in distribution management and strategic sales expansion. Demonstrated expertise in building strong client relationships and driving substantial business growth through effective sales strategies and analytical skills. Achieved significant sales milestones that underscore proficiency in sales execution and strategic planning.
Overview
18
18
years of professional experience
Work History
Deputy Manager
Whirlpool Of India Ltd
06.2018 - Current
- Specialized in developing profitable new business and grow existing base by selecting, coaching, training the territory team
- Managing the channel partner and looking after supplies and market
- Devising a strategy for growing business in assigned territory, thereby meeting month, quarter & annual targets
- Developing a business relationship with Channel partners to ensure seamless flow of business
- Collaboratively manage a team of 4 Sales Officers, 3 Team Leaders and 15 Retail executives to ensure sell-out and also train them in understanding system standards & processes needed for the organization for effective channel handling
- Initiating Market Share Drives by focussing on key segments through tools like benchmarking against competition
- Ensuring a solid ROI is maintained by incorporating business hygiene
- Implementing FOS market storm activity (Feet on Street) where a team headed by myself along with distribution channel partner will venture across trade to drive business goals
- Tracking a Distributor Health Card for current territory which will indicate distribution performance on a comparative scale
- Preparing Demand Plan for Channel Distribution which will help avoid stock crunch at critical junctures
- This is prepared keeping in mind key focus segments as a business unit I want to drive
Kitchen Division
H&R Johnson (India)
06.2016 - 05.2018
- Specializing in providing kitchen solution to the Clients / Architects / Builders under the brand name of NOBILIA- German Kitchen and Johnson Kitchen
- Develop and implement strategies for targeting new client, analyzing their requirements, rendering technical guidance to the clients getting our product specified for open as well as close tenders
- Maintain throughout understanding of Nobilia and Johnson Kitchens offerings and competitive product lines
- Communicate with the customer to keep inform about deliveries, Installation schedule and payment collection
- Coordinated efforts for organizing customers meet to the showroom
- Expansion of the dealer network across Tamil Nadu
- An effective communicator with strong analytical, problem solving & organizational abilities
- Results oriented professional
- Providing assistance to channel partners by conducting training programs, ensuring seamless delivery of quality products & services in the market
BSH House Hold Appliances Mfg Pvt Ltd
04.2014 - 05.2016
- Specializing in providing total Siemens Builtin Appliances Solutions to the clients / Architects / Interior Designer under the brand name of 'BSH House Hold Mfg Pvt Ltd' whereby managing an annual Business portfolio of 9 Crores
- Relationship building with kitchen Dealers by the way of presentations and liasoning with decision makers
- Maintain throughout understanding of Siemens offerings and competitive product lines
- Communicate with the customer to keep inform about deliveries, Installation schedule and payment collection
- Coordinated efforts for organizing customers meet
- Planning for Activities along with the Brand Shop for Product awareness
- Training the sales force in the Brand stores and in Kitchen Dealers
- An excellent strategist with proven abilities in accelerating growth and generating customer loyalty levels
- Proficiency in identifying & tapping marketing avenues for accelerated business growth
Hafele India Pvt Ltd
04.2013 - 04.2014
- Specializing in providing total Hardware solutions (Architectural / Furniture Fittings/ Kitchen) to the clients / Architects / Interior Designer under the brand name of 'Hafele India Pvt Ltd' whereby managing an annual Business portfolio of 3 Crores
- Involved in the sales & marketing operations
- Relationship building with key accounts by the way of presentations and liasoning with decision makers
- Relationship with Architects and Builders for repeated business and expansions
- Deftness in maintaining focus on achieving bottom line result and implementing advance technology and business solution to meet the diversity of needs
Hydra Uplifts & Services Ltd.
11.2011 - 04.2013
- Specializing in providing the Hydraulic Machineries to the Clients and Manufacturing Units under the brand name of 'HydraUplits&Services'
- Creating the Brand Awareness to the customer
- And building relation with the key customer
- Develop and implement strategies for targeting new client, analyzing their requirements, rendering technical guidance to the clients
- Concentrated mainly on the service to the Customer to get the leads
Godrej & Boyce Mfg Co Ltd
03.2007 - 10.2011
- Specializing in providing total furniture solutions to corporates under the brand name of 'Godrej Interio' whereby managing an annual Business portfolio of 7 Crores
- Since March’08 Sr.Executive – Sales, Chennai.(Godrej Interio)
- Relationship building with key accounts by the way of presentations and liasoning with decision makers
- Relationship with Architects and Consultants for repeated business and expansions
- Instrumental in spearheading the Monthly targets
- Involved in bagging orders and Developed business opportunities by handling coveted clients like Southern Railways, ICDP, BHEL, Pondy University, LPSC, NPCIL, NLC, SAIL etc
- Offer technical guidance related to their requirement, new product presentation, negotiate (commercially) for the orders and after sales services need
- Develop and implement strategies for targeting new client, analyzing their requirements, rendering technical guidance to the clients getting our product specified for open as well as close tenders
- Maintain throughout understanding of Godrej Interio offerings and competitive product lines
- Communicate with the customer to keep inform about deliveries, Installation schedule and payment collection
- Coordinated efforts for organizing customers meet
- Distinction of receiving Best Branch trophy for Interio Division on crossing the Land mark in History of Interio Business for the year 2007-08
Education
MBA - Marketing & IT
ICFAI National College
01.2007
B.Sc. - C.S
Sri Jayendra saraswathi Arts and science College
01.2005
H.S.C - Computer science
Raja National Matric .Hr. Sec.School
01.2002
S.S.C - Mathematics, Science
Raja National Matric .Hr. Sec.School
01.2000
Skills
- Proficient Sales Skills
- Sales Strategy Development
- Distribution Management
- Channel Sales Management
- Strategic Sales Expansion
- Statistical Analysis
- Implementation of Sales Strategies
References
Upon Request
Personal Information
Date of Birth: 07/17/85
Area Of Expertise
1. Development and mentoring abilities. 2. Strategic sales planning. 3. Organizational capabilities. 4. Leadership and motivational abilities. 5. Recruitment and selection expertise. 6. Skills in delegation. 7. Proficient communication abilities. 8. Analytical and critical reasoning skills. 9. Skills in resolving issues.
Timeline
Deputy Manager
Whirlpool Of India Ltd
06.2018 - Current
Kitchen Division
H&R Johnson (India)
06.2016 - 05.2018
BSH House Hold Appliances Mfg Pvt Ltd
04.2014 - 05.2016
Hafele India Pvt Ltd
04.2013 - 04.2014
Hydra Uplifts & Services Ltd.
11.2011 - 04.2013
Godrej & Boyce Mfg Co Ltd
03.2007 - 10.2011
MBA - Marketing & IT
ICFAI National College
B.Sc. - C.S
Sri Jayendra saraswathi Arts and science College
H.S.C - Computer science
Raja National Matric .Hr. Sec.School
S.S.C - Mathematics, Science
Raja National Matric .Hr. Sec.School
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